CATEGORIES / REQUIREMENTS / FEES


BRANDED ENTERTAINMENT

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.

View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




BRANDED ENTERTAINMENT

BROADCAST

A01. Short Form - Single - $550 USD
A program or special with a brand integrated into the script, plot, or broader themes of the content, airing on network or cable television. Short form is reserved for submissions that are no longer than 3 minutes.


A02. Short Form - Campaign - $700 USD
A series of 3 programs or specials with a brand integrated into the script, plot, or broader themes of the content, airing on network or cable television. Short form is reserved for submissions that are no longer than 3 minutes each.


A03. Long Form - Single - $550 USD
A program or special with a brand integrated into the script, plot, or broader themes of the content, airing on network or cable television. Long form is reserved for submissions that are longer than 3 minutes.


A04. Long Form - Campaign - $700 USD
A series of 3 programs or specials with a brand integrated into the script, plot, or broader themes of the content, airing on network or cable television. Long form is reserved for submissions that are longer than 3 minutes each.


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BRANDED ENTERTAINMENT

ONLINE

A05. Short Form - Single - $550 USD
An online video, movie, or webisode with a brand integrated into the script, plot, or broader themes of the content. Short form is reserved for submissions that are no longer than 3 minutes.


A06. Short Form - Campaign - $700 USD
A series of 3-5 online videos, movies, or webisodes with a brand integrated into the script, plot, or broader themes of the content. Short form is reserved for submissions that are no longer than 3 minutes each.


A07. Long Form - Single - $550 USD
An online video, movie, or webisode with a brand integrated into the script, plot, or broader themes of the content. Long form is reserved for submissions that are longer than 3 minutes.


A08. Long Form - Campaign - $700 USD
A series of 3-5 online videos, movies, or webisodes with a brand integrated into the script, plot, or broader themes of the content. Long form is reserved for submissions that are longer than 3 minutes each.


A09. Live Webcast - $550 USD
An online video that documents a brand's live event via webcast, in real-time or pre-recorded.


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BRANDED ENTERTAINMENT

FEATURE LENGTH

A10. Fiction / Narrative - $550 USD
Commercial films or features with a brand integrated into the script, plot, or broader themes of the content. Feature length is reserved for submissions that are longer than 30 minutes.


A11. Non-Fiction / Documentary - $550 USD
Documentary films with a brand integrated into the script, plot, or broader themes of the content. Feature length is reserved for submissions that are longer than 30 minutes.


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BRANDED ENTERTAINMENT

LOCATION-SPECIFIC VIDEO

A12. Location-Specific Video - $550 USD
A video created for exclusive viewing by a target audience. Includes work done for lobby displays, events, amusement parks, etc.


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BRANDED ENTERTAINMENT

MUSIC VIDEOS

A13. Music Videos - $550 USD
Live-action or animated videos created to promote a brand, musician or musical act.


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BRANDED ENTERTAINMENT

MOBILE APPS

A14. Mobile Apps - $550 USD
An application on a mobile platform that features a brand as an integral component.


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BRANDED ENTERTAINMENT

GAMING

A15. Gaming - $550 USD
Gaming that features a brand as an integral component of gameplay. Includes online, mobile, console, computer and other digital games.


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BRANDED ENTERTAINMENT

EXPERIENTIAL

A16. Virtual Reality (VR) - $550 USD
Use of a computer-generated, three-dimensional environment to incorporate interaction with and promotion of a brand in a seemingly real way.


A17. Augmented Reality (AR) - $550 USD
Real-time computer-generated components superimposed on a person's view of a physical space.


A18. Live Events - $550 USD
Live events that feature and promote a brand.


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BRANDED ENTERTAINMENT

USER-GENERATED CONTENT

A19. User-Generated Content - $550 USD
Branded content that is derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.


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BRANDED ENTERTAINMENT

INNOVATION

A20. Innovation in Branded Entertainment - $550 USD
Branded content that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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