CATEGORIES / REQUIREMENTS / FEES


BRANDED ENTERTAINMENT
Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.

Download Category Overview        View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




BRANDED ENTERTAINMENT

Broadcast

A01. Short Form - Single - $550 USD
A program, special or one-time screening of an entertainment production with a brand integration into the script, plot, or broader themes of the content, airing on network or cable television. Short form is reserved for submissions that are no longer than 5 minutes.

A02. Short Form - Campaign - $700 USD
A series of 3 programs or specials of an entertainment production with a brand integration into the script, plot, or broader themes of the content, airing on network or cable television. Short form is reserved for submissions that are no longer than 5 minutes each.

A03. Long Form - Single - $550 USD
A program or special with a brand integrated into the script, plot, or broader themes of the content, airing on network or cable television. Long form is reserved for submissions that are longer than 5 minutes.

A04. Long Form - Campaign - $700 USD
A series of 3 programs or specials with a brand integrated into the script, plot, or broader themes of the content, airing on network or cable television. Long form is reserved for submissions that are longer than 5 minutes each.

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BRANDED ENTERTAINMENT

Film / Cinema

A05. Fiction - $550 USD
Commercial films or features with a brand integrated into the script, plot, or broader themes of the content, released in theaters.

A06. Non-Fiction / Documentary - $550 USD
Documentary films with a brand integrated into the script, plot, or broader themes of the content, released in theaters.

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BRANDED ENTERTAINMENT

Online

A07. Short Form - Single - $550 USD
An online video, movie, or webisode with a brand integrated into the script, plot, or broader themes of the content. Short form is reserved for submissions that are no longer than 5 minutes.

A08. Short Form - Campaign - $700 USD
A series of 3-5 online videos, movies, or webisodes with a brand integrated into the script, plot, or broader themes of the content. Short form is reserved for submissions that are no longer than 5 minutes each.

A09. Long Form - Single - $550 USD
An online video, movie, or webisode with a brand integrated into the script, plot, or broader themes of the content. Long form is reserved for submissions that are longer than 5 minutes.

A10. Long Form - Campaign - $700 USD
A series of 3-5 online videos, movies, or webisodes with a brand integrated into the script, plot, or broader themes of the content. Long form is reserved for submissions that are longer than 5 minutes each.

A11. Live Webcast - $550 USD
An online video that documents a brand's live event via webcast, in real-time or pre-recorded.

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BRANDED ENTERTAINMENT

Music Videos

A12. Music Videos - $550 USD
Live-action or animated videos created to promote a brand, musician or musical act.

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BRANDED ENTERTAINMENT

Mobile

A13. Mobile - $550 USD
An application on a mobile platform that features a brand as an integral component.

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BRANDED ENTERTAINMENT

Gaming

A14. Gaming - $550 USD
Gaming that features a brand as an integral component of gameplay. Includes online, mobile, console, computer and other digital games.

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BRANDED ENTERTAINMENT

Experiential

A15. Virtual Reality (VR) - $550 USD
Use of a computer-generated, three-dimensional environment to incorporate interaction with and promotion of a brand in a seemingly real way. Requires the use of specialized equipment or programming.

A16. Live Events - $550 USD
Live events that feature and promote a brand.

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BRANDED ENTERTAINMENT

User-Generated Content

A17. User-Generated Content - $550 USD
Branded content that is derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

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BRANDED ENTERTAINMENT

Self-Promotion

A18. Self-Promotion - $550 USD
Branded content created by an individual or company to promote themselves or their services.

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BRANDED ENTERTAINMENT

Innovation in Branded Entertainment

A19. Innovation in Branded Entertainment - $550 USD
Branded content that is deemed new, original and more effective than any already existing. Entry should introduce new technologies or techniques.

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