CATEGORIES / REQUIREMENTS / FEES


CROSS-PLATFORM
Cross-Platform recognizes creative concept and message integration in multi-channel and experiential campaigns.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




CROSS-PLATFORM

Experiential

B01. Events & Competitions - $800 USD
A planned public event, competition or social gathering centered around a brand.

B02. Installations - $800 USD
Kiosks, art exhibitions, or constructed public environments that carry a strong brand message. Installations can integrate digital, mobile, virtual reality and other interactive technology.

B03. Guerilla - $800 USD
A public event, competition or social gathering which uses unconventional, imaginative, and/or low-budget techniques to engage people with a brand.

B04. Augmented Reality - $800 USD
Real-time computer-generated components superimposed on a person's view of a physical space.

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CROSS-PLATFORM

Integrated Branding

B05. Integrated Branding - $800 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.

B06. Integrated Online - $800 USD
A purely digital integrated campaign consisting of 3-10 elements, executed in at least 3 online mediums. Mediums can include, but are not limited to websites, mobile, social media, or online video.

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CROSS-PLATFORM

Brand Transformation

B07. Brand Transformation - $800 USD
A restructuring of a brand's image that changes the way that consumers perceive the brand or organization.

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CROSS-PLATFORM

Self-Promotion

B08. Self-Promotion - $800 USD
A cross-platform campaign created by an individual or company to promote themselves or their services.

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CROSS-PLATFORM

Craft

B09. Art Direction - Campaign - $800 USD
Exemplary art direction as applied to all elements of a cross-platform campaign.

B10. Writing - Campaign - $800 USD
Exemplary writing as applied to all elements of a cross-platform campaign.

B11. Illustration - Campaign - $800 USD
Exemplary illustration as applied to all elements of a cross-platform campaign.

B12. Photography - Campaign - $800 USD
Exemplary photography as applied to all elements of a cross-platform campaign.

B13. Animation - Campaign - $800 USD
Exemplary animation as applied to all elements of a cross-platform campaign.

B14. Sound - Campaign - $800 USD
Exemplary use of sound as applied to all elements of a cross-platform campaign.

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CROSS-PLATFORM

Innovation in Cross-Platform

B15. Experiential - $800 USD
An event, installation, or other immersive experience that expands the possibilities of the medium. Entry should introduce new technologies or techniques.

B16. Integrated Branding - $800 USD
An integrated campaign that expands the possibilities of the medium. Entry should introduce new technologies or techniques.

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