CATEGORIES / REQUIREMENTS / FEES


CROSS-PLATFORM

Cross-Platform recognizes creative concepts and message integration in multi-channel campaigns.

View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




CROSS-PLATFORM

EXPERIENTIAL

B01. Events & Competitions - $800 USD
A planned public event, competition or social gathering centered around a brand incorporating at least 2 different mediums.


B02. Installations - $800 USD
Kiosks, art exhibitions, or constructed public environments centered around a brand, incorporating at least 2 different mediums. Installations can integrate digital and/or physical elements.


B03. Augmented Reality (AR) - $800 USD
Real-time computer-generated components superimposed on a person's view of a physical space, incorporating at least 2 different mediums.


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CROSS-PLATFORM

INTEGRATED BRANDING

B04. Integrated Branding - $800 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.


B05. Integrated Online - $800 USD
A purely digital integrated campaign consisting of 3-10 elements, executed in at least 3 online mediums. Mediums can include, but are not limited to websites, mobile, social media, or online video.


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CROSS-PLATFORM

BRAND TRANSFORMATION

B06. Brand Transformation - $800 USD
A restructuring of a brand's image that changes the way that consumers perceive the brand or organization.


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CROSS-PLATFORM

CRAFT

B07. Art Direction - Campaign - $800 USD
Exemplary art direction as applied to 2 or more elements of a cross-platform campaign.


B08. Writing - Campaign - $800 USD
Exemplary writing as applied to 2 or more elements of a cross-platform campaign.


B09. Illustration - Campaign - $800 USD
Exemplary illustration as applied to 2 or more elements of a cross-platform campaign.


B10. Photography - Campaign - $800 USD
Exemplary photography as applied to 2 or more elements of a cross-platform campaign.


B11. Animation - Campaign - $800 USD
Exemplary animation as applied to 2 or more elements of a cross-platform campaign.


B12. Sound - Campaign - $800 USD
Exemplary use of sound as applied to 2 or more elements of a cross-platform campaign.


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CROSS-PLATFORM

INNOVATION IN CROSS-PLATFORM

B13. Experiential - $800 USD
A multi-platform event, installation, or other immersive experience that explores new ideas, devices, or methods in its execution and pushes the boundaries of the medium.


B14. Integrated Branding - $800 USD
An integrated campaign that explores new ideas, devices, or methods in its execution and pushes the boundaries of the medium.


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