CATEGORIES / REQUIREMENTS / FEES


DIRECT MARKETING
Direct Marketing recognizes targeted communications, delivered via physical or digital mediums, that elicit a direct response.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




DIRECT MARKETING

Print

D01. Flat & Dimensional - $550 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

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DIRECT MARKETING

Ambient

D02. P.O.P. & In-Store - Single - $550 USD
A single poster, shelf banner, 3D display, or other promotion placed in-store or at point-of-sale, targeting a specific audience.

D03. P.O.P. & In-Store - Campaign - $700 USD
A campaign of 3-5 posters, shelf banners, 3D displays, or other promotions placed in-store or at point-of-sale, targeting a specific audience.

D04. Billboards & Transit - Single - $550 USD
A single advertisement which appears in or around transit, targeting a specific audience for its location. Includes billboards, bus shelters, subways, taxis, and airports.

D05. Billboards & Transit - Campaign - $700 USD
A campaign of 3-5 advertisements which appear in or around transit, targeting a specific audience for their location. Includes billboards, bus shelters, subways, taxis, and airports.

D06. Immersive / Installations - $550 USD
A single piece of immersive advertising targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, live experiences, and constructed public environments, etc.

D07. Live Events - $550 USD
A live event incorporating a brand, in which the user is part of a larger targeted audience.

D08. Non-Broadcast Video - $550 USD
A video created for exclusive viewing by a target audience. Includes work done for corporate meetings, lobby displays, concerts, etc.

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DIRECT MARKETING

Digital

D09. Websites, Mobile, & Banners - $550 USD
The use of a website, microsite, application, or banner as tools for direct contact with a brand's targeted demographic. Includes online and mobile technology.

D10. Social Media & Viral Marketing - $550 USD
The use of social media networks and online videos as a tool for direct contact with a brand's targeted demographic.

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DIRECT MARKETING

Self-Promotion

D11. Self-Promotion - $550 USD
Direct marketing created by an individual or company to promote themselves or their services.

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DIRECT MARKETING

Craft

D12. Art Direction - Single or Campaign - $550 USD
Exemplary communication of the brand's overall visual appearance in a direct marketing piece or campaign.

D13. Writing - Single or Campaign - $550 USD
Exemplary writing in a direct marketing piece or campaign.

D14. Printing / Production - Single or Campaign - $550 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign.

D15. Use of Digital Technology - Single or Campaign - $550 USD
Specialized digital technologies applied to a direct marketing piece or campaign.

D16. Data-Driven Personalization - Single or Campaign - $550 USD
Exemplary use of a specific data set to personalize advertising in a direct marketing piece or campaign.

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DIRECT MARKETING

Innovation in Direct

D17. Innovation in Direct - $550 USD
Direct marketing that is deemed new, original and more effective than any already existing. Entry should introduce new technologies or techniques.

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