CATEGORIES / REQUIREMENTS / FEES


DIRECT MARKETING

Direct Marketing recognizes targeted communications, delivered via physical or digital mediums, that elicit a direct response.

View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




DIRECT MARKETING

PRINT

D01. Flat & Dimensional - $550 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.


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DIRECT MARKETING

AMBIENT MEDIA

D02. P.O.P. & In-Store - Single - $550 USD
A single poster, shelf banner, 3D display, or other promotion placed in-store or at point-of-sale, targeting a specific audience.


D03. P.O.P. & In-Store - Campaign - $700 USD
A campaign of 3-5 posters, shelf banners, 3D displays, or other promotions placed in-store or at point-of-sale, targeting a specific audience.


D04. Billboards & Transit - Single - $550 USD
A single advertisement which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.


D05. Billboards & Transit - Campaign - $700 USD
A campaign of 3-5 advertisements which appear in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.


D06. Experiential & Installations - $550 USD
A single piece of immersive advertising targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, live experiences, and constructed public environments, etc.


D07. Live Events - $550 USD
A live event incorporating a brand, in which the user is part of a larger targeted audience.


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DIRECT MARKETING

DIGITAL

D08. Websites & Mobile - $550 USD
The use of a website, microsite, or mobile application as a tool for direct contact with a brand's targeted demographic.


D09. Banners & Pop-Ups - $550 USD
The use of an online banner advertisement as a tool for direct contact with a brand's targeted demographic.


D10. Social Media & Viral Marketing - Single - $550 USD
The use of a single social media post or online video as a tool for direct contact with a brand's targeted demographic.


D11. Social Media & Viral Marketing - Campaign - $700 USD
The use of a social media channel, series of social posts or online videos as a tool for direct contact with a brand's targeted demographic.


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DIRECT MARKETING

GUERRILLA MARKETING

D12. Guerrilla Marketing - $550 USD
The use of unconventional, imaginative, and/or low-budget techniques to engage people with a brand's targeted audience. Includes events, postings, stunts, etc.


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DIRECT MARKETING

CRAFT

D13. Art Direction - Single or Campaign - $550 USD
Exemplary communication of the brand's overall visual appearance in a direct marketing piece or campaign.


D14. Writing - Single or Campaign - $550 USD
Exemplary writing in a direct marketing piece or campaign.


D15. Printing / Production - Single or Campaign - $550 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign.


D16. Use of Digital Technology - Single or Campaign - $550 USD
Specialized digital technologies applied to a direct marketing piece or campaign.


D17. Data-Driven Personalization - Single or Campaign - $550 USD
Exemplary use of a specific data set to personalize advertising in a direct marketing piece or campaign.


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DIRECT MARKETING

INNOVATION

D18. Innovation in Direct - $550 USD
Direct marketing that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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