CATEGORIES / REQUIREMENTS / FEES

 
PUBLIC RELATIONS
Public Relations recognizes the most creative campaigns, programs and tactics that actively engage consumers/audiences to products, brands or organizations and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between individuals, brands, businesses or organizations and their public/audiences.

Download Category Requirements       View Submission Media Requirements





Please Note: The exact same piece may only be entered into a maximum of three different categories per discipline.


Consumer

Work that is created for a for-profit client with the purpose of selling a product or service.
NOTE: Entries submitted in the CSR or Non-Profit sections are not eligible in the Consumer section.

Brands, Products & Services

K01. Media Relations - $300
A public relations campaign created to raise awareness and influence public perception of a brand, product, or service via traditional media outlets such as print, broadcast, and online.

K02. Events & Experiential - $300
A public relations campaign created to raise awareness and influence public perception of a brand, product, or service via a "stunt," conference, or other event.

K03. Community Building - $300
A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.

K04. User Generated Content - $300
A public relations campaign engaging a brand's target audience in order to obtain user generated content, resulting in earned traditional and social media.

K05. Integrated Campaign - $300
An integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, user generated content, etc.

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Corporate Communications

K06. Corporate Communications - $300
A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, user base, etc.

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Corporate Social Responsibility (CSR) / Purpose-Led Marketing

Work that is created for a for-profit client that has a socially responsible message. Examples include an automotive brand creating a don't text and drive campaign, or an alcohol brand sponsoring a do not drink and drive campaign.
NOTE: Entries submitted in the Consumer or Non-Profit sections are not eligible in the CSR section.

Brands, Products & Services

K07. Brands, Products & Services - $300
A public relations campaign created to raise awareness and influence the perception of a corporation's socially responsible message. Includes channels such as media relations, events, community building, or user generated content.

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Corporate Communications

K08. Corporate Communications - $300
A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, user base, etc. Must communicate a corporation's socially responsible message.

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Non-Profit

Work that is created for a not-for-profit, political or governmental client. This includes political advertising as well as work done for public schools, universities, non-profit organizations, or museums owned by a city or state or educational institution.
NOTE: Entries submitted in the Consumer or CSR sections are not eligible in the Non-Profit section.

Brands, Products & Services

K09. Brands, Products & Services - $300
A public relations campaign created for a non-profit organization to raise awareness and influence the perception of a brand. Includes channels such as media relations, events, community building, or user generated content.

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Public Affairs / Politics / Lobbying

K10. Public Affairs / Politics / Lobbying - $300
A public relations campaign created on behalf of a non-profit organization to maintain and increase engagement with invested constituents such as voters, donors, corporations, etc.

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Innovation

An original, effective, new idea or new use of technology that "breaks into" the market or society. This also applies to any process that brings together various novel ideas in such a way that they have an impact on society.

Innovation in Public Relations

K11. Innovation in Public Relations - $300
The creative use of public relations that expands the possibilities of the field, introducing new techniques or ideas.

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Craft

Special care and skills demonstrated in the planning, making, or execution of a work of communication. This includes exemplary writing, directing, printing techniques, etc.

Brand Voice

K12. Brand Voice - $300
The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

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Research, Data Analytics & Insight Generation

K13. Research, Data Analytics & Insight Generation - $300
The use of research and data to create meaningful insights that generate or inform public relations tactics or campaigns.

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Response / Real-Time Activity

K14. Response / Real-Time Activity - $300
The use of real-time information to create brand-centric messaging or to react to current events.

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