The One Show

Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences by using strategic conversation at the service of an objective.

View 2023 winners


ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)


CATEGORIES


Public Relations
Traditional Media Relations

PR_01: Traditional Media Relations
Final Deadline Fee: $900.00

A public relations campaign via traditional media outlets, such as television, radio, leaflets, billboards, newspapers, and magazines, created to raise awareness and influence public perception of a brand, product, message, or service.
Public Relations
Digital & Online

PR_02: Digital & Online
Final Deadline Fee: $900.00

A public relations campaign via online methods such as social media, blogging, or email marketing, created to raise awareness and influence public perception of a brand, product, message, or service.
Public Relations
Events & Experiential

PR_03: Events & Experiential
Final Deadline Fee: $900.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.
Public Relations
Community Building

PR_04: Community Building
Final Deadline Fee: $900.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.
Public Relations
Internal Communications

PR_05: Internal Communications
Final Deadline Fee: $900.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.
Public Relations
Brand Voice

PR_06: Brand Voice
Final Deadline Fee: $900.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
Public Relations
Business Transformation

PR_07: Business Transformation
Final Deadline Fee: $900.00

A public relations campaign that changes the way that consumers perceive the brand or organization.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: A rebrand of a visual identity should be entered into DE_04: Design - Rebranding.
Public Relations
Reputation Management

PR_08: Reputation Management
Final Deadline Fee: $900.00

A public relations campaign designed to enhance, preserve, or improve the short or long-term reputation of a brand or organization.
Public Relations
Current Event Response

PR_09: Current Event Response
Final Deadline Fee: $900.00

The use of real-time information to create brand-centric messaging or to react to current events.
Public Relations
B2B Communications

PR_10: B2B Communications
Final Deadline Fee: $900.00

A public relations campaign intended to communicate a message or service between businesses.
Public Relations
Public Relations for Good

PR_11: Public Relations for Good
Final Deadline Fee: $900.00

A public relations campaign that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Public Relations
Brand Partnerships

PR_12: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands working together to create a single unified public relations campaign.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Public Relations
Integrated / Omnichannel PR Campaign

PR_13: Integrated / Omnichannel PR Campaign
Final Deadline Fee: $1,100.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Public Relations
Innovation

PR_14: Innovation - New Ideas in Public Relations
Final Deadline Fee: $900.00

A public relations campaign that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories PR_15: Execution or PR_16: Use of Media.

PR_15: Innovation - Execution in Public Relations
Final Deadline Fee: $900.00

A public relations campaign that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories PR_14: New Ideas or PR_16: Use of Media.

PR_16: Innovation - Use of Media in Public Relations
Final Deadline Fee: $900.00

A public relations campaign that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories PR_14: New Ideas or PR_15: Execution.

BACK TO TOP

The One Club for Creativity The One Show ADC Awards Type Directors Club

THE ONE CLUB FOR CREATIVITY
450 W 31ST STREET, 6TH FLOOR
NEW YORK, NY 10001
212.979.1900

FOLLOW US
ABOUT
About
Board
Partners
Press
Contact
AWARDS
The One Show
ADC Awards
TDC Awards
ADCE Awards
ONE Asia
Young Ones
MEMBERSHIP
Become a Member
Corporate Members
Individual Members
Chapters
PROGRAMS
Education
Inclusion & Diversity
Creative Development
Gender Equality