CATEGORIES / REQUIREMENTS / FEES


PUBLIC RELATIONS
Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).



VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

See the full list of verticals.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.




PUBLIC RELATIONS

Media Relations

L01. Media Relations - $550 USD
A public relations campaign created to raise awareness and influence public perception of a brand, product, or service via traditional media outlets such as print, broadcast, and online.

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PUBLIC RELATIONS

Events & Experiential

L02. Events & Experiential - $550 USD

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PUBLIC RELATIONS

Community Building

L03. Community Building - $550 USD
A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.

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PUBLIC RELATIONS

Investor Relations

L04. Investor Relations - $550 USD
A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, user base, etc.

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PUBLIC RELATIONS

Internal Communications

L05. Internal Communications - $550 USD
A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, user base, etc.

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PUBLIC RELATIONS

Brand Voice

L06. Brand Voice - $550 USD
The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

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PUBLIC RELATIONS

Reputation Management

L07. Reputation Management - $550 USD

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PUBLIC RELATIONS

Real-Time Response / Activity

L08. Crisis Communications - $550 USD

L09. Proactive Communications - $550 USD
The use of real-time information to create brand-centric messaging or to react to current events.

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PUBLIC RELATIONS

Integrated Campaign

L10. Integrated Campaign - $550 USD
An integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, user generated content, etc.

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PUBLIC RELATIONS

Innovation in Public Relations

L11. Innovation in Public Relations - $550 USD
The creative use of public relations that expands the possibilities of the field, introducing new techniques or ideas.

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