CATEGORIES / REQUIREMENTS / FEES


SOCIAL MEDIA

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

Download Entry Guide        View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).

NOTE: Mobile-first videos can be entered into the Mobile discipline, in category H17: Mobile-First Video.


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

View Vertical Markets




SOCIAL MEDIA

BRANDED SOCIAL CHANNEL

R01. Branded Social Channel - $550 USD
A brand's presence on a single social network, utilizing that particular network's individual qualities or strengths.


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SOCIAL MEDIA

BRANDED SOCIAL POST

R02. Single - $550 USD
A single branded post on a social network, utilizing that particular network's individual qualities or strengths.


R03. Campaign - $700 USD
A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.


R04. Real-Time Response - $550 USD
The use of real-time information to create brand-centric messaging or to react to current events.


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SOCIAL MEDIA

SOCIAL ENGAGEMENT

R05. User-Generated Content - $550 USD
Branded social content that is derived from user-submitted materials.


R06. Community Building - $550 USD
Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.


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SOCIAL MEDIA

CRAFT

R07. Writing - $550 USD
Exemplary writing applied to a social media post or campaign.


R08. Use of Visuals - $550 USD
Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.


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SOCIAL MEDIA

INNOVATION

R09. Innovation in Social Media - $550 USD
Social media posts or campaigns that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline.


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