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Branded Entertainment Issue 12.2
Welcome to the fall branded entertainment issue of one.a magazine. In this issue, you can take a look at some of the winning pieces from The One Club’s newest launch: One Show Entertainment. Doug Scott, president of Ogilvy Entertainment, speaks about how Madison Avenue is adapting to the changing world of branded content. Ann Cooper gives you the scoop on some tasty political marketing, and television and music go for a total immersion marketing tactic with Gossip Girl, Nine Inch Nails and Showtime branding efforts.
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One Design Issue 1.3
Editor Warren Berger refers to the words of designer Bruce Mau when discussing the theme of this edition of one.design: “Design what you do.” We take a look at a few companies who have redesigned their entire business plan. Pedigree opens its doors and to the dogs as a crucial part of their corporate culture. Ed Schlossberg and his firm ESI Design ask the question, “Can you design a solution to world hunger?” And Turner Duckworth reminds us that though graphic design is at a whole new level, great art is still the core of advertising.
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