The One Club recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. The One Club introduces the new "Penta Pencil" to celebrate the impact and essence of this partnership.
The Penta Pencil will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more continuous years.
R01. Agency/Brand Collaboration - Five Year - $1,500
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Since 2009, The One Show has been awarding the Green Pencil for the best environmentally-themed advertising.
As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand on a global scale. Just imagine what it could do for our planet.
To that end, The One Show is asking for more than your eco-friendly entries. We're asking all creative and strategic thinkers in our industry to approach environmental organizations that could benefit from the power of advertising. Not only could your efforts benefit the planet, they may well end up landing you the next Green Pencil.
Past Green Pencil Winners
- 2015 – "Inglorious Fruits" by Marcel / Paris for Intermarché
- 2014 – "Deforested Field" by Grey Brasil / São Paulo for WWF
- 2013 – "A World Without Petrol" by WhybinTBWA Group / Melbourne for Nissan
- 2012 – "Windmade" by Droga5 / New York for Vestas
- 2011 – "Save as WWF" by Jung von Matt / Hamburg for WWF Deutschland
- 2010 – "SWIPE for a Million Trees" by Berghs School of Communication / Stockholm for Million Trees NYC
- 2009 – "Help the Honey Bees" by Goodby, Silverstein and Partners / San Francisco for Haagen Dazs
In addition to our Pencil and Merit winners, The One Show will include several special awards for clients and agencies based on our ranking system. Networks and agencies are ranked based on the number of Gold, Silver, Bronze and Merit winners which are assigned point values.
View the 2015 Rankings
- Best of Discipline
Each jury will vote to select the best piece within a discipline.
- Best of Show
All juries will vote to select the best piece across all disciplines.
- Agency of the Year
Agency of the Year will be determined based on the total number of Pencil and Merit winners in all of the categories.
- Client of the Year
Client of the Year will be determined based on the total number of Pencil and Merit winners in all of the categories.
- Network of the Year
The top agency network is awarded every year based on the number and level of awards each of its offices have won.