The One Show


The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2018 One Show and Creative Week will be held May 7–11 in New York City. Featuring special presentations and numerous events, Creative Week will culminate with The One Show, celebrating the best creative ideas that set the new industry standard.

The One Show


The One Show utilizes a quarterly entry system, offering four separate submission periods. This gives entrants the opportunity to submit work while it is first to market and top of mind. Our judges will view and judge the work on an ongoing basis by quarter, allowing them to view work in smaller batches and affording them more time to consider each piece.

Please note that since certain Design, Direct Marketing, and Print & Outdoor categories allow for physical material submissions, all work submitted in these categories will be judged during our in-person judging process in March 2018. Penta Pencil entries are accepted in all quarters, but will be judged after the final deadline.

  • 1st Quarter Deadline: August 18, 2017
  • 2nd Quarter Deadline: September 29, 2017
  • 3rd Quarter Deadline: November 30, 2017
  • Final Deadline: January 31, 2018

  • Extended Deadline: February 16, 2018
    Please note that each entry started in the system after January 31 will have a $60 USD late fee automatically applied.

  • Physical Materials Deadline: February 16, 2018
    All physical media (print, collateral, 3D, etc) must reach The One Club office by February 16, 2018.


  • Established in 1973

  • Takes place in New York City

  • Thousands of agencies, nonprofits and corporations from around the world enter

  • 20,000+ total submissions in 2017
    556 pencils awarded

  • 73 countries represented in 2017

  • Over 5,000 attendees in 2017