The One Show


The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2017 One Show and Creative Week will be held May 8–12 in New York City. Featuring special presentations and numerous events, Creative Week will culminate with The One Show, celebrating the best creative ideas that set the new industry standard.

The One Show


The One Show utilizes a quarterly entry system, offering four separate submission periods. This gives entrants the opportunity to submit work while it is first to market and top of mind. Our judges will view and judge the work on an ongoing basis by quarter, allowing them to view work in smaller batches and affording them more time to consider each piece.

Please note that since certain Design, Direct Marketing, and Print & Outdoor categories allow for physical material submissions, all work submitted in these categories will be judged during our in-person judging process in March 2017. Penta Pencil entries are accepted in all quarters, but will be judged after the final deadline.

  • 1st Quarter Deadline: July 29, 2016
  • 2nd Quarter Deadline: September 30, 2016
  • 3rd Quarter Deadline: December 2, 2016
  • Final Deadline: January 27, 2017


  • Established in 1973

  • Takes place in New York City

  • Thousands of agencies, nonprofits and corporations from around the world enter

  • 20,000+ total submissions in 2016
    556 pencils awarded

  • 69 countries represented in 2016

  • Over 5,000 attendees in 2016