The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Show will culminate on Friday, May 15 with a star-studded, gala awards evening in New York City. Join us and be a part of the next generation of legendary creatives. Change your destiny, enter now.

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New Changes This Year:

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More


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One Show Deadlines

Regular Deadline: January 31, 2020

Extended Deadline: February 14, 2020
$75 per entry late fees apply.


Final Extended Deadline: February 28, 2020
$125 per entry late fees apply.

One Show Resources

First Deadline Shortlist

2020 Entry Guide

One Show FAQ

Categories & Fees

Rules & Eligibility



Change Your Destiny. Enter Now.

Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman in the entertaining new integrated campaign to promote The One Show 2020 call for entries.

The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show.

To read more about the campaign, click here.



2020 One Show Entry Showcase
  • Company: Sensis / Los Angeles
    Client: City of Los Angeles
    Title: Disobay Vape
  • Company: Bekk / Oslo + Babusjka / Oslo
    Client: The Webby Awards
    Title: The Webby Awards Opener
  • Company: Airbnb / Asia Pacific + Airbnb / Asia Pacific + Versus Studio / Sydney
    Client: Airbnb
    Title: The Country Pub Project
  • Company: Pulse Films / Los Angeles + Media Arts Lab / Los Angeles
    Client: Apple
    Title: Bounce
  • Company: Harrison & Star / New York + Illusion CGI Studio / Bangkok
    Client: Dream Foundation
    Title: Dreams Add Up
  • Company: Canton Fair Advertising Co., Ltd. / Guangzhou
    Client: "Unknown" Brand
    Title: Capsule
  • Company: Ellen Houlihan / New York
    Client: Arts Elektra (The Strokes side project)
    Title: Arts Elektra
  • Company: Refinery29 / New York + Spark AR / Menlo Park
    Client: Spark AR
    Title: The Mirage
  • Company: The Riverbed Agency / Johannesburg
    Client: Aware.org
    Title: Drive-thru Bar
  • Company: The Riverbed Agency / Johannesburg
    Client: Aware.org
    Title: Phuza Nathi Sippy Cup