The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

UPDATE: Creative Week 2020

Due to the situation around COVID-19, we have made the difficult, but important decision to take Creative Week Online in 2020 and cancel the live event in New York Learn More




New Changes This Year:

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More


One Show Deadlines

Regular Deadline: January 31, 2020

Extended Deadline: February 14, 2020
$75 per entry late fees apply.


Final Extended Deadline: February 28, 2020
$125 per entry late fees apply.


One Show Resources

First Deadline Shortlist

2020 Entry Guide

One Show FAQ

Categories & Fees

Rules & Eligibility



Change Your Destiny. Enter Now.

Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman in the entertaining new integrated campaign to promote The One Show 2020 call for entries.

The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show.

To read more about the campaign, click here.



2020 One Show Entry Showcase
  • Company: Aviation Gin / Los Angeles + 160over90 / New York + Maximum Effort / Los Angeles + Escape Velocity / Los Angeles
    Client: Aviation Gin
    Title: Arlene's Big Leap
  • Company: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
    Client: Mumbai Police
    Title: The Punishing Signal
  • Company: Toaster / Singapore + Google / Singapore
    Client: Google
    Title: Be unstoppable #WithALittleHelp from Google
  • Company: Toaster / Singapore + Google / Singapore
    Client: Google
    Title: Winning Over The Locals
  • Company: TBWA Hunt Lascaris / Johannesburg + Darling Films / Johannesburg + Orchestra Blue / Johannesburg + Fine Tune Studio / Johannesburg
    Client: Hype Magazine
    Title: Blame No More
  • Company: FCBIndia Advertising LLP / Gurgaon + Cumulus / GURUGRAM
    Client: The Millennium School
    Title: The Open Door Project
  • Company: FCBIndia Advertising LLP / Gurgaon
    Client: The Times Of India
    Title: Out and Proud Classified
  • Company: FCBIndia Advertising LLP / Gurgaon
    Client: The Times Of India
    Title: Out and Proud Classified
  • Company: BBH / New York + Emerald Pictures / New York City + Mackenzie Cutler / New York City + The Mill / New York City
    Client: Shots
    Title: The Boat
  • Company: FCB / Toronto
    Client: Google AI / Canadian Down Syndrome
    Title: Project Understood