Welcome to The One Show

A new entry season brings a new entry system.

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Club for Creativity is a not for profit organization that celebrates and serves the global advertising and design industries, and when the pandemic began to affect the world earlier in the year, we jumped to make adjustments to help our community.

New This Year

Fusion Pencil
With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and the work itself, the new Fusion Pencil will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both “behind the scenes” and in the creative work.
Learn More.

New Entry System
The One Show is making entering even easier this year with a brand new entry system.
Learn More.

New Disciplines
The One Show introduced two new disciplines this year.
Music & Sound Craft

Innovation & Transformation Categories
A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic.
Learn More.


The One Show


This year, The One Show will be accepting entries in four submission periods. Please note that entry fees increase during each deadline period, based on when an entry is completed in the system, regardless of entry creation date. Please refer to the individual categories or the fees section for more information.

  • Early Deadline: December 31, 2020
  • Regular Deadline: March 12, 2021
  • Extended Deadline: March 19, 2021
  • Final Deadline: March 26, 2021

NEW YORK, NY 10001


Copyright © 2020 The One Club for Creativity. All rights reserved. The One Show® is a registered trademark of The One Club for Creativity.