Awards & Rankings

The One Show has several awards, including the Pencil and Merit winners.


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Pencils & Merits Best of Discipline Best of Show CMO Pencil Fusion Pencil SDG Pencil Green Pencil Cultural Driver Penta Pencil Rankings

ONE SHOW PENCILS & MERITS

Finalists will receive one of four awards. Not all categories are guaranteed to have winners.


NOTE: All Finalists are subject to verification of the authenticity of the work prior to being awarded.

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Best of Discipline


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Best of Show


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CMO Pencil

Introduced in 2018, the CMO Pencil is a special accolade given to one marketer who has proven savvy and confident enough to champion a creative concept through from ideation to reality to success. The winning entry is selected from the highest-scoring submissions in The One Show disciplines and is judged by a collection of highly respected CMOs, brand managers and other marketers, all of whom understand their integral role in creating compelling and effective advertising.

Read more about the CMO Pencil in Forbes.


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Fusion Pencil

The Fusion Pencil recognizes work that demonstrates that issues of Diversity, Equity & Inclusion, in any way those might manifest in the specific market for which the work is made, have been seriously considered, addressed, and implemented in the work. It will be awarded to work that both meets The One Show's standards for creative excellence and execution, as well as incorporates underrepresented groups — women and other marginalized genders, racial or ethnic groups, LGBTQ+, and people with cognitive or physical differences — into both the content of the work and makeup of the team who created it.


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Sustainable Development Pencil

The SDG Pencil rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted should address at least one of the UN's 17 Sustainable Development Goals (SDGs).


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Green Pencil

The Green Pencil recognizes work which made a significant environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.


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Cultural Driver

The Cultural Driver award recognizes influential ideas and executions that created new trends and transformed mainstream culture.


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Penta Pencil

The Penta Pencil recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. It will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.


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Rankings

The One Show Rankings provides a cumulative list of companies and individuals based on points earned from their winning entries.

For 2021, the rankings will be determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
CMO Pencil
Fusion Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.




COMPANY RANKINGS





NETWORK RANKINGS



CREATIVE HOLDING COMPANY RANKINGS



CLIENT / BRAND RANKINGS



CREATIVE RANKINGS
Individual creatives are ranked within each specific credit title* as well as a full list of all individuals, regardless of title.
*NOTE: If an individual is credited with a "custom title" they will not be ranked.

GLOBAL RANKINGS
Creatives and Companies achieve a One Club Global Ranking with their combined One Show and ADC Awards rankings points.

REGIONAL RANKINGS
Global Regions are ranked from the cumulative points earned by the individual countries represented on winning entries. Countries are grouped into the following regions:

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