CATEGORIES / REQUIREMENTS / FEES


CREATIVE USE OF DATA

Creative Use of Data recognizes work in which data played an integral role in its development and execution.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

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CREATIVE USE OF DATA

DATA VISUALIZATION

CU_01: Data Visualization - $600 USD
Creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.


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CREATIVE USE OF DATA

TARGETING

CU_02: Targeting - $600 USD
Work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.


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CREATIVE USE OF DATA

STORYTELLING

CU_03: Storytelling - $600 USD
Work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.


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CREATIVE USE OF DATA

SOCIAL MEDIA

CU_04: Social Media - $600 USD
Work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message.


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CREATIVE USE OF DATA

REAL-TIME

CU_05: Real-Time - $600 USD
Work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.


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