CATEGORIES / REQUIREMENTS / FEES


DIRECT MARKETING

Direct Marketing recognizes targeted communications, delivered via physical or digital mediums.

View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




DIRECT MARKETING

PHYSICAL MAILINGS & HANDOUTS

F01. Physical Items - $550 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.


BACK TO TOP
↑ 
DIRECT MARKETING

OUT OF HOME

F02. P.O.P. & In-Store - $550 USD
Promotions placed in-store or at point-of-sale, targeting a specific audience. Includes posters, shelf banners, 3D displays, etc.


F03. Billboards & Transit - $550 USD
Advertisements which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.


BACK TO TOP
↑ 
DIRECT MARKETING

EXPERIENTIAL

F04. Brand Installations - $550 USD
Immersive advertising targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, live experiences, and constructed public environments, etc.


F05. Live Events - $550 USD
A planned live event, competition or social gathering centered around a brand, in which the user is part of a larger targeted audience.


BACK TO TOP
↑ 
DIRECT MARKETING

DIGITAL & ONLINE

F06. Websites & Mobile - $550 USD
The use of a website, microsite, or mobile application as a tool for direct contact with a brand's targeted demographic.


F07. Email & Newsletters - $550 USD
The use of email communications as a tool for direct contact with a brand's targeted demographic.


F08. Banners & Pop-ups - $550 USD
The use of an online banner advertisement as a tool for direct contact with a brand's targeted demographic.


F09. Social Media & Viral Marketing - Single - $550 USD
The use of a single social media post or online video as a tool for direct contact with a brand's targeted demographic.


F10. Social Media & Viral Marketing - Campaign - $700 USD
The use of a social media channel, series of social posts or online videos as a tool for direct contact with a brand's targeted demographic.


F11. Use of Smart Devices - $550 USD
The use of a smart device as a tool for direct contact with a brand's targeted demographic. Includes wearables, home gadgets, etc.


BACK TO TOP
↑ 
DIRECT MARKETING

NON-TRADITIONAL & GUERRILLA MARKETING

F12. Non-traditional & Guerrilla Marketing - $550 USD
The use of unconventional, imaginative, and/or low budget techniques outside of standard marketing strategy to engage people with a brand's targeted audience. Includes postings, stunts, etc.


BACK TO TOP
↑ 
DIRECT MARKETING

INTEGRATED CAMPAIGN

F13. Integrated Campaign - $800 USD
A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio.


BACK TO TOP
↑ 
DIRECT MARKETING

CRAFT

F14. Art Direction - $550 USD
Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.


F15. Writing - $550 USD
Writing in a direct marketing piece or campaign.


F16. Printing / Production - $550 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign.


F17. Use of Digital Technology - $550 USD
Specialized digital technologies applied to a direct marketing piece or campaign.


F18. Data-Driven Personalization - $550 USD
Use of a specific data set to personalize advertising in a direct marketing piece or campaign.


BACK TO TOP
↑ 
DIRECT MARKETING

INNOVATION

F19. Innovation in Direct Marketing - $550 USD
Direct marketing that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


BACK TO TOP
↑