CATEGORIES / REQUIREMENTS / FEES


DIRECT MARKETING

Direct Marketing recognizes targeted communications, delivered via physical or digital mediums.

View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




DIRECT MARKETING

PHYSICAL ITEMS

DI_01: Physical Items - $600 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.


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DIRECT MARKETING

OUT OF HOME

DI_02: P.O.P. & In-Store - $600 USD
Promotions placed in-store or at point-of-sale, targeting a specific audience. Includes posters, shelf banners, 3D displays, etc.


DI_03: Billboards & Transit - $600 USD
Advertisements which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.


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DIRECT MARKETING

TARGETED VIDEO

DI_04: Location-Specific Video - $600 USD
A video created for exclusive viewing by an audience in a specific location. Includes work done for lobby displays, events, amusement parks, etc.


DI_05: Targeted Online Video - $600 USD
An online video targeted for a specific audience.


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DIRECT MARKETING

EXPERIENTIAL

DI_06: Brand Installations - $600 USD
Immersive advertising targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, takeovers, pop-ups, trade show booths, constructed public environments, etc.


DI_07: Live Events - $600 USD
A planned public event, competition or social gathering centered around a brand, in which the user is part of a larger targeted audience. Includes in-person gatherings and online community events.


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DIRECT MARKETING

DIGITAL & ONLINE

DI_08: Websites & Mobile - $600 USD
The use of a website, microsite, or mobile application as a tool for engagement with a brand's targeted demographic.


DI_09: Email & Newsletters - $600 USD
The use of email communications as a tool for engagement with a brand's targeted demographic.


DI_10: Banners & Pop-ups - $600 USD
The use of an online banner advertisement as a tool for engagement with a brand's targeted demographic.


DI_11: Social Media Post - Single - $600 USD
The use of a single social media post or online video as a tool for engagement with a brand's targeted demographic.


DI_12: Social Media Post - Campaign - $750 USD
The use of a social media channel, series of social posts or online videos as a tool for engagement with a brand's targeted demographic.


DI_13: Use of Smart Devices & Voice Assistants - $600 USD
Use of a smart device or its platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, Facebook Portal, Microsoft Katana, etc.


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DIRECT MARKETING

NON-TRADITIONAL & GUERRILLA MARKETING

DI_14: Non-traditional & Guerrilla Marketing - $600 USD
The use of unconventional and/or low budget techniques outside of standard marketing strategy to engage with a brand's targeted audience. Includes wild postings, stunts, etc.


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DIRECT MARKETING

INTEGRATED CAMPAIGN

DI_15: Integrated Campaign - $850 USD
A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio.


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DIRECT MARKETING

CRAFT

DI_16: Art Direction - $600 USD
Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.


DI_17: Writing - $600 USD
Writing in a direct marketing piece or campaign.


DI_18: Printing / Production - $600 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign.


DI_19: Use of Technology - $600 USD
Specialized digital technologies applied to a direct marketing piece or campaign.


DI_20: Data-Driven Personalization - $600 USD
Use of a specific data set to personalize advertising in a direct marketing piece or campaign.


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DIRECT MARKETING

INNOVATION

DI_21: Innovation in Direct Marketing - $600 USD
Direct marketing that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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