CATEGORIES / REQUIREMENTS / FEES


EXPERIENTIAL & IMMERSIVE

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical spaces to connect people to a brand. Includes physical and digital elements and responsive environments.

View Submission Media Requirements




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




EXPERIENTIAL & IMMERSIVE

EVENTS & COMPETITIONS

G01. Events & Competitions - $550 USD
A planned public event, competition or social gathering centered around a brand.


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EXPERIENTIAL & IMMERSIVE

SPACES & IMMERSIVE

G02. Brand Installations - $550 USD
Installations centered around a brand within a larger environment. Includes pop-ups, takeovers, kiosks, trade show booths, etc.


G03. Brand-Owned Experiences - $550 USD
Immersive environments owned by a brand. Includes exhibitions, trade shows, expos, and other large scale branded experiences.


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EXPERIENTIAL & IMMERSIVE

RESPONSIVE ENVIRONMENTS

G04. Architecture Enhancement - $550 USD
Digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand. Includes projection mapping and custom-built structures.


G05. User Activation - $550 USD
An environment that incorporates digital elements which respond to changes (touch, movement, light, temperature, sound, etc.) caused by the user.


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EXPERIENTIAL & IMMERSIVE

USE OF TECHNOLOGY

G06. Use of Technology - $550 USD
New or existing digital technologies applied to experiential work.


G07. Augmented, Virtual and Mixed Reality (AR, VR, MR) - $550 USD
Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.


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EXPERIENTIAL & IMMERSIVE

CRAFT

G08. Art Direction - $550 USD
Communication of the overall visual appearance of a brand experience.


G09. Writing - $550 USD
Writing within a brand experience.


G10. Storytelling - $550 USD
The integration of words, visuals, and audio within a brand experience to tell a story.


G11. Use of Sound - $550 USD
The use of audio within a brand experience. Includes sound design, sound effects, music, etc.


G12. Dynamic Data Visualization - $550 USD
Use of information graphics that respond to a user's input in real time within a brand experience.


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EXPERIENTIAL & IMMERSIVE

INNOVATION

G13. Innovation in Experiential - $550 USD
A brand experience that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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