CATEGORIES / REQUIREMENTS / FEES


EXPERIENTIAL & IMMERSIVE

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical spaces to connect people to a brand. Includes physical and digital elements and responsive environments.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

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EXPERIENTIAL & IMMERSIVE

EVENTS / STUNTS / COMPETITIONS

EX_01: Events / Stunts / Competitions - $600 USD
An in-person public event, competition or social gathering centered around a brand, product, message, or service. Also includes guerrilla marketing.


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EXPERIENTIAL & IMMERSIVE

BRAND INSTALLATIONS

EX_02: Brand Installations - $600 USD
Installations centered around a brand, product, message, or service within a larger environment.


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EXPERIENTIAL & IMMERSIVE

IMMERSIVE SPACES

EX_03: Immersive Spaces - $600 USD
Large scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.


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EXPERIENTIAL & IMMERSIVE

RESPONSIVE ENVIRONMENTS

EX_04: Responsive Environments - $600 USD
Digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).


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EXPERIENTIAL & IMMERSIVE

AR / VR / MR

EX_05: Augmented, Virtual and Mixed Reality (AR, VR, MR) - $600 USD
Augmented, Virtual, and Mixed Reality technology used to enhance brand experiences.


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EXPERIENTIAL & IMMERSIVE

CRAFT

EX_06: Art Direction - $600 USD
Communication of the overall visual appearance of a brand experience.


EX_07: Use of Technology - $600 USD
New or existing digital technologies applied to experiential work.


EX_08: Storytelling - $600 USD
The integration of words, visuals, and audio within a brand experience to tell a story.


EX_09: Use of Sound - $600 USD
The use of audio within a brand experience. Includes sound design, sound effects, music, etc.


EX_10: Data Visualization - $600 USD
Creative visual representation of data that responds to a user's input in real time within a brand experience.


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EXPERIENTIAL & IMMERSIVE

INNOVATION

EX_11: Innovation in Experiential - $600 USD
A brand experience that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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