CATEGORIES / FEES / REQUIREMENTS

Health, Wellness & Pharma

Health, Wellness & Pharma recognizes communications created specifically to educate, promote and/or assist in a person's health and well-being.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Health, Wellness & Pharma
Branded Content

HW_01: Branded Content
Final Deadline Fee: $750.00

A single (1) or series (2-5) of Health, Wellness or Pharma work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.

Health, Wellness & Pharma
Experiential / Immersive / Events

HW_02: Experiential / Immersive / Events
Final Deadline Fee: $750.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical space and are centered around a Health, Wellness or Pharma brand, product, message, or service.

Health, Wellness & Pharma
Products

HW_03: Products
Final Deadline Fee: $750.00

A single (1) or series (2-5) of physical and/or digital products used to communicate, promote and/or assist in the user's Health and Wellness.

Health, Wellness & Pharma
Branding

HW_04: Branding
Final Deadline Fee: $750.00

A single (1) or series (2-5) of elements of an identity system for a Health, Wellness or Pharma brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.

Health, Wellness & Pharma
Packaging

HW_05: Packaging
Final Deadline Fee: $750.00

A single (1) or series (2-5) of packaging for a Health, Wellness or Pharma product or line of products.

Health, Wellness & Pharma
Direct Marketing

HW_06: Direct Marketing
Final Deadline Fee: $750.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Health, Wellness or Pharma brand, product, message, or service.
NOTE: Non-broadcast videos should be entered in categories HW_07 or HW_08: Film.

Health, Wellness & Pharma
Film

HW_07: Film - Health & Wellness
Final Deadline Fee: $750.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Health, Wellness or Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.

HW_08: Film - Pharma
Final Deadline Fee: $750.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.

Health, Wellness & Pharma
Digital

HW_09: Digital - Web & Mobile
Final Deadline Fee: $750.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Health, Wellness or Pharma brand, product, service, or message.

HW_10: Digital - Social Media
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that leverages the power of social platforms to communicate a Health, Wellness or Pharma-related message and engage its targeted audience.

HW_11: Digital - Use of Technology
Final Deadline Fee: $750.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health, Wellness or Pharma brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Health, Wellness & Pharma
Print

HW_12: Print - Health & Wellness
Final Deadline Fee: $750.00

A single (1) or series (2-5) of traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.

HW_13: Print - Pharma
Final Deadline Fee: $750.00

A single (1) or series (2-5) of traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.

Health, Wellness & Pharma
Out of Home

HW_14: Out of Home - Health & Wellness
Final Deadline Fee: $750.00

A single (1) or series (2-5) of out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.

HW_15: Out of Home - Pharma
Final Deadline Fee: $750.00

A single (1) or series (2-5) of out-of-home advertising created to promote a Pharma brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.

Health, Wellness & Pharma
Public Relations

HW_16: Public Relations
Final Deadline Fee: $750.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Health, Wellness or Pharma-related brand, product, service, or message.

Health, Wellness & Pharma
Radio & Audio

HW_17: Radio & Audio
Final Deadline Fee: $750.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Health, Wellness or Pharma-related brand, product, service, or message.

Health, Wellness & Pharma
Integrated Branding

HW_18: Integrated Branding
Final Deadline Fee: $950.00

A fully integrated Health, Wellness or Pharma brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.

Health, Wellness & Pharma
Innovation & Transformation

HW_19: Innovation in Health & Wellness
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for a Health, Wellness or Pharma-related brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

HW_20: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for a Health, Wellness or Pharma-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.