CATEGORIES / FEES / REQUIREMENTS

Health, Wellness & Pharma

Health, Wellness & Pharma recognizes communications created specifically to educate, promote and/or assist in a person's health and well-being.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Health, Wellness & Pharma
Branded Content

HW_01: Branded Content
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of Health, Wellness or Pharma work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
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Health, Wellness & Pharma
Experiential / Immersive / Events

HW_02: Experiential / Immersive / Events
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical space and are centered around a Health, Wellness or Pharma brand, product, message, or service.
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Health, Wellness & Pharma
Products

HW_03: Products
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of physical and/or digital products used to communicate, promote and/or assist in the user's Health and Wellness.
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Health, Wellness & Pharma
Branding

HW_04: Branding
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of elements of an identity system for a Health, Wellness or Pharma brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
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Health, Wellness & Pharma
Packaging

HW_05: Packaging
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of packaging for a Health, Wellness or Pharma product or line of products.
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Health, Wellness & Pharma
Direct Marketing

HW_06: Direct Marketing
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Health, Wellness or Pharma brand, product, message, or service.
NOTE: Non-broadcast videos should be entered in categories HW_07 or HW_08: Film.
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Health, Wellness & Pharma
Film

HW_07: Film - Health & Wellness
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Health, Wellness or Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
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HW_08: Film - Pharma
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
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Health, Wellness & Pharma
Digital

HW_09: Digital - Web & Mobile
Regular Deadline Fee: $600.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Health, Wellness or Pharma brand, product, service, or message.
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HW_10: Digital - Social Media
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of work that leverages the power of social platforms to communicate a Health, Wellness or Pharma-related message and engage its targeted audience.
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HW_11: Digital - Use of Technology
Regular Deadline Fee: $600.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health, Wellness or Pharma brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Health, Wellness & Pharma
Print

HW_12: Print - Health & Wellness
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.
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HW_13: Print - Pharma
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.
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Health, Wellness & Pharma
Out of Home

HW_14: Out of Home - Health & Wellness
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
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HW_15: Out of Home - Pharma
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of out-of-home advertising created to promote a Pharma brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
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Health, Wellness & Pharma
Public Relations

HW_16: Public Relations
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Health, Wellness or Pharma-related brand, product, service, or message.
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Health, Wellness & Pharma
Radio & Audio

HW_17: Radio & Audio
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Health, Wellness or Pharma-related brand, product, service, or message.
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Health, Wellness & Pharma
Integrated Branding

HW_18: Integrated Branding
Regular Deadline Fee: $800.00

A fully integrated Health, Wellness or Pharma brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Health, Wellness & Pharma
Innovation & Transformation

HW_19: Innovation in Health & Wellness
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of work for a Health, Wellness or Pharma-related brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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HW_20: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of work for a Health, Wellness or Pharma-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
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