CATEGORIES / FEES / REQUIREMENTS

In-House

Work produced by a brand's internal creative team that focuses on the advertising and marketing of their product or service.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



In-House
Agency-Initiated & Originated Projects

IH_01: Agency-Initiated & Originated Projects
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of brand ideas created and executed by an In-house agency.
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In-House
Cultural Transformation

IH_02: Cultural Transformation
Regular Deadline Fee: $600.00

Transforming brand cultures to become more creative and agile while positioning creativity as a strategic and cultural leader inside companies.
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In-House
Intra-preneurship

IH_03: Intra-preneurship
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of entrepreneurial ideas by an in-house agency, creating or redefining brand products and creating new streams of revenue.
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In-House
Brand World Creation

IH_04: Brand World Creation
Regular Deadline Fee: $600.00

In-house agencies touch every facet of building a brand. These touchpoints - big and small – are what make up the total experience of the brand. Keeping the expression of that experience consistent, surprising, and impactful across business units, consumer groups, channels, and time.
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In-House
Customer Experience (CX)

IH_05: Customer Experience (CX)
Regular Deadline Fee: $600.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
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In-House
Social Impact

IH_06: Social Impact
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of work that creates a significant, positive change that addresses a pressing social challenge.
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In-House
Content Series

IH_07: Content Series
Regular Deadline Fee: $600.00

A series (2-10) of repeatable, high-quality and related content around a key product/service where each piece can stand on its own but is made better from the larger whole.
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In-House
Brand Partnerships

IH_08: Brand Partnerships
Regular Deadline Fee: $600.00

Two or more brands partnering together to build each other brand equity and/or to reach a unique segment or audience.
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In-House
In-House / External Agency Collaboration

IH_09: In-House / External Agency Collaboration
Regular Deadline Fee: $600.00

An In-house and external agency collaboration on a specific project for a brand.
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