Categories | Integrated / The One Show

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Integrated
Integrated Branding Campaign

IG_01: Integrated Branding Campaign
Final Deadline Fee: $950.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Campaigns can be physical, digital, or a combination.

Integrated
Brand Transformation

IG_02: Brand Transformation
Final Deadline Fee: $950.00

An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: A rebrand of a visual identity should be entered into DE_04: Design - Rebranding.

Integrated
Brand Partnerships

IG_03: Brand Partnerships
Final Deadline Fee: $950.00

Integration of two or more brands working together to create a single unified project.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

Integrated
Craft

IG_04: Craft - Art Direction
Final Deadline Fee: $950.00

Communication of the overall visual appearance of an integrated campaign.

IG_05: Craft - Writing
Final Deadline Fee: $950.00

Writing across an integrated campaign.

Integrated
Innovation & Transformation

IG_06: Innovation in Integrated
Final Deadline Fee: $950.00

An integrated campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

IG_07: Innovation in Lockdown
Final Deadline Fee: $950.00

An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

CATEGORIES / FEES / REQUIREMENTS

Integrated