CATEGORIES / FEES / REQUIREMENTS

Integrated

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Integrated
Integrated Branding Campaign

IG_01: Integrated Branding Campaign
Third Deadline Fee: $900.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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Integrated
Brand Transformation / Repositioning

IG_02: Brand Transformation / Repositioning
Third Deadline Fee: $900.00

A fully integrated campaign that changes the way that the public perceives a brand or organization. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: An integrated campaign that does not change public perception should be entered into IG_03: Rebranding Campaign. A rebrand of solely the visual identity should be entered into DE_04: Design - Rebranding.

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Integrated
Rebranding Campaign

IG_03: Rebranding Campaign
Third Deadline Fee: $900.00

A fully integrated campaign using a new visual identity system for an existing brand, product, or service. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: A rebrand of solely the visual identity should be entered into DE_04: Design - Rebranding.

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Integrated
Customer Experience / CX

IG_04: Customer Experience / CX
Third Deadline Fee: $900.00

A system (3-10) of touchpoints executed in at least 3 mediums that define the overall perception of a brand, based on the users' interactions with it. Includes physical and/or digital presence as well as brand voice and tone applied to customer service channels. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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Integrated
Brand Partnerships

IG_05: Brand Partnerships
Third Deadline Fee: $900.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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Integrated
Craft

IG_06: Craft - Art Direction
Third Deadline Fee: $900.00

Communication of the overall visual appearance of an integrated campaign. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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IG_07: Craft - Writing
Third Deadline Fee: $900.00

Writing across an integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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IG_08: Craft - Use of Technology
Third Deadline Fee: $900.00

New or existing digital technologies applied to an integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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IG_09: Craft - Storytelling
Third Deadline Fee: $900.00

The integration of words, visuals, and audio in an integrated campaign to tell the story of a brand, product, message, or service. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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Integrated
Innovation & Transformation

IG_10: Innovation in Integrated
Third Deadline Fee: $900.00

An integrated campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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IG_11: Innovation in Lockdown
Third Deadline Fee: $900.00

An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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