CATEGORIES / FEES / REQUIREMENTS

Integrated

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Integrated
Integrated Branding Campaign

IG_01: Integrated Branding Campaign
Regular Deadline Fee: $800.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Campaigns can be physical, digital, or a combination.
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Integrated
Brand Transformation

IG_02: Brand Transformation
Regular Deadline Fee: $800.00

An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: A rebrand of a visual identity should be entered into DE_04: Design - Rebranding.
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Integrated
Brand Partnerships

IG_03: Brand Partnerships
Regular Deadline Fee: $800.00

Integration of two or more brands working together to create a single unified project.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should be listed under the full credits.
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Integrated
Craft

IG_04: Craft - Art Direction
Regular Deadline Fee: $800.00

Communication of the overall visual appearance of an integrated campaign.
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IG_05: Craft - Writing
Regular Deadline Fee: $800.00

Writing across an integrated campaign.
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Integrated
Innovation & Transformation

IG_06: Innovation in Integrated
Regular Deadline Fee: $800.00

An integrated campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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IG_07: Innovation in Lockdown
Regular Deadline Fee: $800.00

An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
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