CATEGORIES / REQUIREMENTS / FEES


INTEGRATED

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

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INTEGRATED

INTEGRATED CAMPAIGNS

K01. Integrated Branding - $800 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.


K02. Online - $800 USD
A purely digital integrated campaign consisting of 3-10 elements, executed in at least 3 digital mediums. Mediums can include, but are not limited to websites, mobile, social media, or online video.


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INTEGRATED

BRAND TRANSFORMATION

K03. Brand Transformation - $800 USD
An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.


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INTEGRATED

CO-PROMOTIONS

K04. Co-Promotions - $800 USD
Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.


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INTEGRATED

CRAFT

K05. Art Direction - $800 USD
Communication of the overall visual appearance of an integrated campaign.


K06. Writing - $800 USD
Writing across an integrated campaign.


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INTEGRATED

INNOVATION

K07. Innovation in Integrated Branding - $800 USD
An integrated campaign that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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