CATEGORIES / REQUIREMENTS / FEES


INTEGRATED

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




INTEGRATED

INTEGRATED BRANDING

IG_01: Integrated Branding Campaign - $850 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Campaigns can be physical, digital, or a combination.


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INTEGRATED

BRAND TRANSFORMATION

IG_02: Brand Transformation - $850 USD
An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.


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INTEGRATED

CO-PROMOTIONS

IG_03: Co-Promotions - $850 USD
Integration of two or more brands working together to create a single unified project.


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INTEGRATED

CRAFT

IG_04: Art Direction - $850 USD
Communication of the overall visual appearance of an integrated campaign.


IG_05: Writing - $850 USD
Writing across an integrated campaign.


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INTEGRATED

INNOVATION

IG_06: Innovation in Integrated Branding - $850 USD
An integrated campaign that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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