CATEGORIES – THE ONE SHOW 2021


INTEGRATED

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

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NOTE: The exact same piece may only be entered into a maximum of 3 different categories per discipline (excluding craft categories).

ENTRY FEES
INTEGRATED

EARLY DEADLINE
December 31, 2020
REGULAR DEADLINE
March 12, 2021
EXTENDED DEADLINE
March 19, 2021
FINAL DEADLINE
March 26, 2021
Integrated: $775 USD Integrated: $800 USD Integrated: $900 USD Integrated: $950 USD

CATEGORIES
INTEGRATED

Category Overview Submission Media Options Reference Media
IG_01
Integrated Branding Campaign
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio. Campaigns can be physical, digital, or a combination. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
IG_02
Brand Transformation
An integrated campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
IG_03
Brand Partnerships
Integration of two or more brands working together to create a single unified project. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
IG_04
Craft - Art Direction
Communication of the overall visual appearance of an integrated campaign. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
IG_05
Craft - Writing
Writing across an integrated campaign. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
IG_06
Innovation in Integrated
An integrated campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
IG_07
Innovation in Lockdown
An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include a detailed explanation of the methods used to create the work. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images


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