CATEGORIES / FEES / REQUIREMENTS

Interactive & Online

Interactive & Online recognizes advertising communicated through digital channels including websites, gaming, and other digital media.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Interactive & Online
Websites

IN_01: Websites
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.
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IN_02: Websites - Utility
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded online tools or websites that facilitate a useful function for the user.
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IN_03: Websites - Ecommerce
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded online tools or websites that facilitate the buying, selling, or trading of goods or services.
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Interactive & Online
Customer Experience / CX

IN_04: Customer Experience / CX
Regular Deadline Fee: $600.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
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Interactive & Online
Online Community

IN_05: Online Community - Platform
Regular Deadline Fee: $600.00

A single (1) digital platform used to facilitate communication and activity between people online.
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IN_06: Online Community - Utility
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded online tools that facilitate a useful function for the user in an online community platform. Includes features such as chat, event registration, polling, etc.
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Interactive & Online
Online Advertising

IN_07: Online Advertising - Native Ads
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of online advertisements that match the appearance and function of the platform in which they appear.
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IN_08: Online Advertising - Display Ads
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of online banner advertisements created for a brand, product, message, or service.
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Interactive & Online
Online-only Video

IN_09: Online-only Video - Interactive Video
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of online videos that requires user interaction throughout the video to enhance the story or experience.
NOTE: Online videos without an interactive component should be entered into the Film discipline or categories IN_12 and IN_13: Online-only Video.
NOTE: Entries submitted in this category cannot be entered into categories IN_12 and IN_13: Online-only Video.
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IN_10: Online-only Video - Pre-Roll - Single
Regular Deadline Fee: $600.00

A single (1) online advertisement that plays before the start of a video.
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IN_11: Online-only Video - Pre-Roll - Series
Regular Deadline Fee: $750.00

A series (2-5) of online advertisements that play before the start of a video.
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IN_12: Online-only Video - Single
Regular Deadline Fee: $600.00

A single (1) video for a brand, product, message, or service created specifically to be viewed online.
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IN_13: Online-only Video - Series
Regular Deadline Fee: $750.00

A series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.
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Interactive & Online
Experiential

IN_14: Interactive Digital Installations
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of installations within a larger digital or physical environment, centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations.
NOTE: Full immersive spaces and experiences should be entered into category IN_15: Immersive Digital Spaces.
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IN_15: Immersive Digital Spaces
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of large-scale immersive digital or physical environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, pop-up stores, takeovers, etc. in both digital-only and digital-physical spaces.
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IN_16: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Interactive & Online
Gaming

IN_17: Branded Games
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
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Interactive & Online
Craft

IN_18: Craft - Art Direction
Regular Deadline Fee: $600.00

Communication of the overall visual appearance of a single (1) or series (2-5) of interactive work.
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IN_19: Craft - Writing
Regular Deadline Fee: $600.00

Writing in a single (1) or series (2-5) of interactive work.
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IN_20: Craft - Use of Technology
Regular Deadline Fee: $600.00

New or existing digital technologies applied to a single (1) or series (2-5) of interactive work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Interactive & Online
Innovation & Transformation

IN_21: Innovation in Interactive
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of interactive work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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IN_22: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of interactive work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
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