CATEGORIES / FEES / REQUIREMENTS

Interactive & Online

Interactive & Online recognizes advertising communicated through digital channels including websites, gaming, and other digital media.

ELIGIBILITY: January 1, 2020 - March 26, 2021

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.




Interactive & Online
Websites

IN_01: Websites
Early Deadline Fee: $575.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.
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IN_02: Websites - Utility
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online tools or websites that facilitate a useful function for the user.
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IN_03: Websites - Ecommerce
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online tools or websites that facilitate the buying, selling, or trading of goods or services.
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Interactive & Online
Customer Experience / CX

IN_04: Customer Experience / CX
Early Deadline Fee: $575.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
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Interactive & Online
Online Community

IN_05: Online Community - Platform
Early Deadline Fee: $575.00

A single (1) digital platform used to facilitate communication and activity between people online.
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IN_06: Online Community - Utility
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online tools that facilitate a useful function for the user in an online community platform. Includes features such as chat, event registration, polling, etc.
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Interactive & Online
Online Advertising

IN_07: Online Advertising - Native Ads
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online advertisements that match the appearance and function of the platform in which they appear.
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IN_08: Online Advertising - Display Ads
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online banner advertisements created for a brand, product, message, or service.
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Interactive & Online
Online-only Video

IN_09: Online-only Video - Interactive Video
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online videos that requires user interaction throughout the video to enhance the story or experience.
NOTE: Online videos without an interactive component should be entered into the Film discipline or categories IN_12 and IN_13: Online-only Video.
NOTE: Entries submitted in this category cannot be entered into categories IN_12 and IN_13: Online-only Video.
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IN_10: Online-only Video - Pre-Roll - Single
Early Deadline Fee: $575.00

A single (1) online advertisement that plays before the start of a video.
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IN_11: Online-only Video - Pre-Roll - Series
Early Deadline Fee: $725.00

A series (2-5) of online advertisements that play before the start of a video.
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IN_12: Online-only Video - Single
Early Deadline Fee: $575.00

A single (1) video for a brand, product, message, or service created specifically to be viewed online.
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IN_13: Online-only Video - Series
Early Deadline Fee: $725.00

A series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.
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Interactive & Online
Experiential

IN_14: Interactive Digital Installations
Early Deadline Fee: $575.00

A single (1) or series (2-5) of installations within a larger digital or physical environment, centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations.
NOTE: Full immersive spaces and experiences should be entered into category IN_15: Immersive Digital Spaces.
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IN_15: Immersive Digital Spaces
Early Deadline Fee: $575.00

A single (1) or series (2-5) of large-scale immersive digital or physical environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, pop-up stores, takeovers, etc. in both digital-only and digital-physical spaces.
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IN_16: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Early Deadline Fee: $575.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Interactive & Online
Gaming

IN_17: Branded Games
Early Deadline Fee: $575.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
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Interactive & Online
Craft

IN_18: Craft - Art Direction
Early Deadline Fee: $575.00

Communication of the overall visual appearance of a single (1) or series (2-5) of interactive work.
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IN_19: Craft - Writing
Early Deadline Fee: $575.00

Writing in a single (1) or series (2-5) of interactive work.
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IN_20: Craft - Use of Technology
Early Deadline Fee: $575.00

New or existing digital technologies applied to a single (1) or series (2-5) of interactive work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Interactive & Online
Innovation & Transformation

IN_21: Innovation in Interactive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of interactive work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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IN_22: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of interactive work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work.
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