CATEGORIES / REQUIREMENTS / FEES


INTERACTIVE & ONLINE

Interactive & Online recognizes advertising communicated through digital channels including websites, gaming, and other digital media.

View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




INTERACTIVE & ONLINE

WEBSITES

IN_01: Websites - $600 USD
A website, microsite, or webpage created to promote a brand, product, message, or service.


IN_02: Utility - $600 USD
A branded online tool or website that facilitates a useful function for the user.


IN_03: E-Commerce - $600 USD
A branded online tool or website that facilitates the buying, selling, or trading of goods or services.


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INTERACTIVE & ONLINE

ONLINE ADVERTISING

IN_04: Native Ads - $600 USD
Online advertisements that match the appearance and function of the platform in which they appear.


IN_05: Display Ads - $600 USD
Online banner advertisements created for a brand, product, message, or service.


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INTERACTIVE & ONLINE

ONLINE VIDEO

IN_06: Interactive Video - $600 USD
An online video that requires user interaction throughout the video to enhance the story or experience.


IN_07: Pre-Roll - Single - $600 USD
An online advertisement that plays before the start of a video.


IN_08: Pre-Roll - Campaign - $750 USD
A campaign of 2-5 online advertisements that play before the start of a video.


IN_09: Single - $600 USD
A video for a brand, product, message, or service created specifically to be viewed online.


IN_10: Campaign - $750 USD
A campaign of 2-5 videos for a brand, product, message, or service created specifically to be viewed online.


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INTERACTIVE & ONLINE

DIGITAL EXPERIENTIAL & IMMERSIVE

IN_11: Interactive Digital Installations - $600 USD
A standalone digital installation in a physical space that requires user interaction.


IN_12: Immersive Digital Spaces - $600 USD
Immersive physical environments built around interactive, digital elements and centered around a brand.


IN_13: Augmented, Virtual & Mixed Reality (AR, VR, MR) - $600 USD
Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.


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INTERACTIVE & ONLINE

GAMING

IN_14: Branded Games - $600 USD
Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.


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INTERACTIVE & ONLINE

CRAFT

IN_15: Art Direction - $600 USD
Communication of the overall visual appearance of an interactive piece or campaign.


IN_16: Writing - $600 USD
Writing in an interactive piece or campaign.


IN_17: Use of Technology - $600 USD
New or existing digital technologies applied to an interactive piece or campaign.


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INTERACTIVE & ONLINE

INNOVATION IN INTERACTIVE

IN_18: Innovation in Interactive - $600 USD
Interactive work that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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