CATEGORIES / REQUIREMENTS / FEES


INTERACTIVE & ONLINE

Interactive & Online recognizes advertising communicated through digital channels including websites, gaming, and other digital media.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




INTERACTIVE & ONLINE

WEBSITES

M01. Websites - $550 USD
A website, microsite, or webpage created to promote a brand, product, or service.


M02. Utility - $550 USD
A branded online tool or website that facilitates a useful function for the user.


M03. E-Commerce - $550 USD
A branded online tool or website that facilitates the buying, selling, or trading of goods or services.


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INTERACTIVE & ONLINE

ONLINE ADVERTISING

M04. Native Ads - $550 USD
Online advertisements that match the appearance and function of the platform in which they appear.


M05. Display Ads - $550 USD
Online banner advertisements created for a brand, product or service.


M06. Email Marketing - $550 USD
The use of email communications as a tool to promote a brand, product, or service.


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INTERACTIVE & ONLINE

ONLINE VIDEO

M07. Interactive Video - $550 USD
An online video that requires user interaction to enhance the story or experience.


M08. Pre-Roll - Single - $550 USD
An online advertisement that plays before the start of a video.


M09. Pre-Roll - Campaign - $700 USD
A campaign of 3-5 online advertisements that play before the start of a video.


M10. Online-only Video - Single - $550 USD
A video created specifically to be viewed online.


M11. Online-only Video - Campaign - $700 USD
A campaign of 3-5 videos created specifically to be viewed online.


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INTERACTIVE & ONLINE

DIGITAL EXPERIENTIAL & IMMERSIVE

M12. Interactive Installations - $550 USD
A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.


M13. Immersive Installations - $550 USD
Immersive environments built around interactive, digital elements and centered around a brand.


M14. Augmented, Virtual and Mixed Reality (AR, VR, MR) - $550 USD
Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.


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INTERACTIVE & ONLINE

GAMING

M15. Branded Games - $550 USD
Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.


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INTERACTIVE & ONLINE

CRAFT

M16. Art Direction - $550 USD
Communication of the overall visual appearance of an interactive piece or campaign.


M17. Writing - $550 USD
Writing in an interactive piece or campaign.


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INTERACTIVE & ONLINE

INNOVATION IN INTERACTIVE

M18. Innovation in Interactive - $550 USD
Interactive work that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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