CATEGORIES / FEES / REQUIREMENTS

IP & Products

IP & Products recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.
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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



IP & Products
Physical Product

IP_01: Physical Product - Promotional
Third Deadline Fee: $700.00

A single (1) or series (2-5) of physical products created to communicate a brand's personality or story. Includes giveaways, swag, or other non-commercially available products.
NOTE: Commercially available physical products should be entered in category IP_02: In-Market.
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IP_02: Physical Product - In-Market
Third Deadline Fee: $700.00

A single (1) or series (2-5) of commercially-available physical products created to communicate a brand's personality or story.
NOTE: Non-commercially available physical products should be entered in category IP_01: Promotional.
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IP & Products
Digital Product

IP_03: Digital Product - Promotional
Third Deadline Fee: $700.00

A single (1) or series (2-5) of digital products created to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
NOTE: Commercially available digital products should be entered in category IP_04: In-Market.
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IP_04: Digital Product - In-Market
Third Deadline Fee: $700.00

A single (1) or series (2-5) of commercially-available digital products created to communicate a brand's personality or story.
NOTE: Non-commercially available digital products should be entered in category IP_03: Promotional.
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IP & Products
Integrated Digital & Physical Product

IP_05: Integrated Digital & Physical Product - Promotional
Third Deadline Fee: $700.00

A single (1) or series (2-5) of physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Commercially available integrated products should be entered in category IP_06: In-Market.
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IP_06: Integrated Digital & Physical Product - In-Market
Third Deadline Fee: $700.00

A single (1) or series (2-5) of commercially-available physical products that integrate with a digital product created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
NOTE: Non-commercially available integrated products should be entered in category IP_05: In-Market.
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IP & Products
Experimental / Internal Projects / R&D

IP_07: Experimental / Internal Projects / R&D
Third Deadline Fee: $700.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
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IP & Products
Innovation & Transformation

IP_08: Innovation in IP & Products
Third Deadline Fee: $700.00

A single (1) or series (2-5) of digital or physical products that explore transformative ideas, devices, or methods in their execution and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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IP_09: Innovation in Lockdown
Third Deadline Fee: $700.00

A single (1) or series (2-5) of digital or physical products in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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