CATEGORIES / FEES / REQUIREMENTS

IP & Products

IP & Products recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



IP & Products
Physical Product

IP_01: Physical Product
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of physical products or objects used to communicate a brand's personality or story.
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IP & Products
Digital Product

IP_02: Digital Product
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of digital products used to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
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IP & Products
Integrated Digital & Physical Product

IP_03: Integrated Digital & Physical Product
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of physical products that integrate with a digital product, complementing and enhancing the user experience and/or use of the physical object. Must be used to communicate a brand's personality or story.
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IP & Products
Experimental / Internal Projects / R&D

IP_04: Experimental / Internal Projects / R&D
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
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IP & Products
Innovation & Transformation

IP_05: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of digital or physical products in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
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