CATEGORIES / FEES / REQUIREMENTS

IP & Products

IP & Products recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

ELIGIBILITY: January 1, 2020 - March 26, 2021

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.




IP & Products
Physical Product

IP_01: Physical Product
Early Deadline Fee: $575.00

A single (1) or series (2-5) of physical products or objects used to communicate a brand's personality or story.
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IP & Products
Digital Product

IP_02: Digital Product
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital products used to communicate a brand's personality or story. Includes software, applications, games, services, platforms, etc.
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IP & Products
Integrated Digital & Physical Product

IP_03: Integrated Digital & Physical Product
Early Deadline Fee: $575.00

A single (1) or series (2-5) of physical products that integrate with a digital product, complementing and enhancing the user experience and/or use of the physical object. Must be used to communicate a brand's personality or story.
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IP & Products
Experimental / Internal Projects / R&D

IP_04: Experimental / Internal Projects / R&D
Early Deadline Fee: $575.00

A single (1) or series (2-5) of new digital or physical inventions not yet released in the marketplace. Must be in service of a brand.
NOTE: Entries submitted in this category cannot be entered into any other One Show category.
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IP & Products
Innovation & Transformation

IP_05: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital or physical products in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work.
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