CATEGORIES / FEES / REQUIREMENTS

Mobile

Mobile recognizes applications, websites, and other digital media tailored for mobile devices.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Mobile
Websites

MO_01: Websites
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile sites created to promote a brand, product, message, or service.

Enter this Category

Mobile
Applications

MO_02: Applications
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.

Enter this Category

Mobile
Utility

MO_03: Utility
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded mobile tools in-app or on a mobile site that facilitate a useful function for the user.
NOTE: Ecommerce utilities should be entered in category MO_04: Ecommerce.

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MO_04: Utility - Ecommerce
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded mobile tools in-app or on a mobile site that facilitates the buying, selling, or trading of goods or services.

Enter this Category

Mobile
Mobile Advertising

MO_05: Mobile Advertising
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of digital advertisements formatted for a mobile site or application, created to promote a brand, product, message, or service.

Enter this Category

Mobile
Mobile-First Video

MO_06: Mobile-First Video - Under 15 Seconds
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile-first vertical videos, up to 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service.

Enter this Category

MO_07: Mobile-First Video - Over 15 Seconds
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile-first vertical videos, over 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service.

Enter this Category

Mobile
Gaming

MO_08: Gaming
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of games created for a mobile platform that features a brand as an integral component of gameplay.

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Mobile
Augmented, Virtual & Mixed Reality (AR, VR, MR)

MO_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology using mobile platforms and/or devices to enhance the visual experience of a brand, product, service, or message.

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Mobile
Physical Product & Mobile Integration

MO_10: Physical Product & Mobile Integration
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of physical products integrated with a mobile platform, enhancing the user experience or use of the product.

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Mobile
Craft

MO_11: Craft - Art Direction
Regular Deadline Fee: $600.00

Communication of the overall visual appearance of a single (1) or series (2-5) of mobile-based work.

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MO_12: Craft - Writing
Regular Deadline Fee: $600.00

Writing in a single (1) or series (2-5) of mobile-based work.

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MO_13: Craft - Use of Technology
Regular Deadline Fee: $600.00

New or existing digital technologies applied to a single (1) or series (2-5) of mobile-based work.

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Mobile
Innovation & Transformation

MO_14: Innovation in Mobile
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile advertising, applications, or sites that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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MO_15: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile advertising, applications, or sites in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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