CATEGORIES / FEES / REQUIREMENTS

Mobile

Mobile recognizes applications, websites, and other digital media tailored for mobile devices.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Mobile
Websites

MO_01: Websites
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile sites created to promote a brand, product, message, or service.

Mobile
Applications

MO_02: Applications
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.

Mobile
Utility

MO_03: Utility
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded mobile tools in-app or on a mobile site that facilitate a useful function for the user.
NOTE: Ecommerce utilities should be entered in category MO_04: Ecommerce.

MO_04: Utility - Ecommerce
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded mobile tools in-app or on a mobile site that facilitates the buying, selling, or trading of goods or services.

Mobile
Mobile Advertising

MO_05: Mobile Advertising
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital advertisements formatted for a mobile site or application, created to promote a brand, product, message, or service.

Mobile
Mobile-First Video

MO_06: Mobile-First Video - Under 15 Seconds
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile-first vertical videos, up to 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service.

MO_07: Mobile-First Video - Over 15 Seconds
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile-first vertical videos, over 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service.

Mobile
Gaming

MO_08: Gaming
Final Deadline Fee: $750.00

A single (1) or series (2-5) of games created for a mobile platform that features a brand as an integral component of gameplay.

Mobile
Augmented, Virtual & Mixed Reality (AR, VR, MR)

MO_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $750.00

Augmented, Virtual, and Mixed Reality technology using mobile platforms and/or devices to enhance the visual experience of a brand, product, service, or message.

Mobile
Physical Product & Mobile Integration

MO_10: Physical Product & Mobile Integration
Final Deadline Fee: $750.00

A single (1) or series (2-5) of physical products integrated with a mobile platform, enhancing the user experience or use of the product.

Mobile
Craft

MO_11: Craft - Art Direction
Final Deadline Fee: $750.00

Communication of the overall visual appearance of a single (1) or series (2-5) of mobile-based work.

MO_12: Craft - Writing
Final Deadline Fee: $750.00

Writing in a single (1) or series (2-5) of mobile-based work.

MO_13: Craft - Use of Technology
Final Deadline Fee: $750.00

New or existing digital technologies applied to a single (1) or series (2-5) of mobile-based work.

Mobile
Innovation & Transformation

MO_14: Innovation in Mobile
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile advertising, applications, or sites that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

MO_15: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile advertising, applications, or sites in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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