CATEGORIES / FEES / REQUIREMENTS

Print

Print recognizes advertising communicated through printed publications and other physical collateral.

View 2021 Winners

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Print
Newspaper

PT_01: Newspaper - Single
Early Deadline Fee: $575.00

A single (1) newspaper advertisement to promote a brand, product, service, or message. Full page, spread, or small space may be entered here.

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PT_02: Newspaper - Series
Early Deadline Fee: $725.00

A series (2-10) of newspaper advertisements to promote a brand, product, service, or message. Full page, spread, or small space may be entered here.

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Print
Magazine

PT_03: Magazine - Single
Early Deadline Fee: $575.00

A single (1) magazine advertisement to promote a brand, product, service, or message. Full page, spread, small space, or supplements may be entered here.

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PT_04: Magazine - Series
Early Deadline Fee: $725.00

A series (2-10) of magazine advertisements to promote a brand, product, service, or message. Full page, spread, small space, or supplements may be entered here.

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Print
B2B / Trade Publication

PT_05: B2B / Trade Publication
Early Deadline Fee: $575.00

A single (1) or series (2-10) of business-to-business or business-to-consumer advertisements appearing in an industry-specific publication. Full page, spread, small space, or supplements may be entered here.

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Print
Posters

PT_06: Posters - Single
Early Deadline Fee: $575.00

A single (1) printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.

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PT_07: Posters - Series
Early Deadline Fee: $725.00

A series (2-10) of printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message. Includes guerilla postings.

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Print
Promotional Items

PT_08: Promotional Items - Booklets / Books / Brochures
Early Deadline Fee: $575.00

A single (1) or series (2-10) of printed communications created to promote a brand, product, service, or message. Includes single or multi-page catalogues, pamphlets, booklets, brochures, books, flyers etc.
NOTE: Commercially available books, magazines, or newspapers should be entered into category DE_06: Books or DE_07: Magazines & Newspapers.

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PT_09: Promotional Items - Physical Products
Early Deadline Fee: $575.00

A single (1) or series (2-10) of physical items created to promote a brand, product, service, or message. Includes giveaways, swag, or other promotional products.
NOTE: Commercial packaging should be entered in category DE_17 or DE_18: Packaging.

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PT_10: Promotional Items - Apparel
Early Deadline Fee: $575.00

A single (1) or series (2-10) of wearable items created to promote a brand, product, service, or message. Includes clothing, accessories, jewelry, pet apparel, masks, etc.

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Print
Brand Partnerships

PT_11: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of print work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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Print
Craft

PT_12: Craft - Art Direction
Early Deadline Fee: $575.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of print work.

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PT_13: Craft - Writing
Early Deadline Fee: $575.00

Writing in a single (1) or series (2-10) of print work.

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PT_14: Craft - Illustration
Early Deadline Fee: $575.00

Illustration within a single (1) or series (2-10) of print work. Can be a stand-alone work or incorporated into a larger layout.

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PT_15: Craft - Photography
Early Deadline Fee: $575.00

Photography within a single (1) or series (2-10) of print work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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PT_16: Craft - Typography
Early Deadline Fee: $575.00

Use of typography within a single (1) or series (2-10) of print work. Can be a stand-alone work or incorporated into a larger layout.

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PT_17: Craft - Printing & Production
Early Deadline Fee: $575.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of print work.

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Print
Innovation & Transformation

PT_18: Innovation in Print
Early Deadline Fee: $575.00

A single (1) or series (2-5) of print advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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PT_19: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of print advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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