CATEGORIES / REQUIREMENTS / FEES


PUBLIC RELATIONS

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




PUBLIC RELATIONS

MEDIA RELATIONS

PR_01: Media Relations - $600 USD
A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.


BACK TO TOP
↑ 
PUBLIC RELATIONS

EVENTS & EXPERIENTIAL

PR_02: Events & Experiential - $600 USD
A public relations campaign via a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.


BACK TO TOP
↑ 
PUBLIC RELATIONS

COMMUNITY BUILDING

PR_03: Community Building - $600 USD
A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.


BACK TO TOP
↑ 
PUBLIC RELATIONS

INTERNAL COMMUNICATIONS

PR_04: Internal Communications - $600 USD
A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.


BACK TO TOP
↑ 
PUBLIC RELATIONS

BRAND VOICE

PR_05: Brand Voice - $600 USD
The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.


BACK TO TOP
↑ 
PUBLIC RELATIONS

REPUTATION MANAGEMENT

PR_06: Reputation Management - $600 USD
A public relations campaign designed to enhance, preserve, or improve the short or long-term reputation of a brand or organization.


BACK TO TOP
↑ 
PUBLIC RELATIONS

CURRENT EVENT RESPONSE

PR_07: Current Event Response - $600 USD
The use of real-time information to create brand-centric messaging or to react to current events.


BACK TO TOP
↑ 
PUBLIC RELATIONS

CO-PROMOTIONS

PR_08: Co-Promotions - $600 USD
Integration of two or more brands working together within a single unified public relations campaign.


BACK TO TOP
↑ 
PUBLIC RELATIONS

INTEGRATED

PR_09: Integrated PR Campaign - $850 USD
A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc.


BACK TO TOP
↑ 
PUBLIC RELATIONS

INNOVATION

PR_10: Innovation in Public Relations - $600 USD
A public relations campaign that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


BACK TO TOP
↑