CATEGORIES / REQUIREMENTS / FEES


PUBLIC RELATIONS

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




PUBLIC RELATIONS

MEDIA RELATIONS

S01. Media Relations - $550 USD
A public relations campaign created to raise awareness and influence public perception of a brand, product, or service via traditional media outlets such as print, broadcast, and online.


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PUBLIC RELATIONS

EVENTS & EXPERIENTIAL

S02. Events & Experiential - $550 USD
A public relations campaign created to raise awareness and influence public perception of a brand, product, or service via a "stunt," conference, or other event.


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PUBLIC RELATIONS

COMMUNITY BUILDING

S03. Community Building - $550 USD
A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, or service.


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PUBLIC RELATIONS

INTERNAL COMMUNICATIONS

S04. Internal Communications - $550 USD
A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.


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PUBLIC RELATIONS

BRAND VOICE

S05. Brand Voice - $550 USD
The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.


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PUBLIC RELATIONS

REPUTATION MANAGEMENT

S06. Reputation Management - $550 USD
A public relations campaign designed to enhance, promote or improve the long-term reputation of a brand or organization.


S07. Crisis Communication - $550 USD
A public relations campaign designed to preserve the reputation of a brand or organization, in response to an event or issue that requires immediate and careful attention.


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PUBLIC RELATIONS

CURRENT EVENT RESPONSE

S08. Current Event Response - $550 USD
The use of real-time information to create brand-centric messaging or to react to current events.


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PUBLIC RELATIONS

INTEGRATED

S09. Integrated PR Campaign - $800 USD
An integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc.


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PUBLIC RELATIONS

INNOVATION

S10. Innovation in Public Relations - $550 USD
A public relations campaign that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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