CATEGORIES / REQUIREMENTS / FEES


SOCIAL MEDIA

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

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View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




SOCIAL MEDIA

SOCIAL CHANNEL

V01. Social Channel - $550 USD
A brand's presence on a single social network, utilizing that particular network's individual qualities or strengths.


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SOCIAL MEDIA

SOCIAL POST

V02. Single - $550 USD
A single branded post on a social network, utilizing that particular network's individual qualities or strengths.


V03. Campaign - $700 USD
A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.


V04. Real-time Response - $550 USD
The use of real-time information to create brand-centric messaging or to react to current events.


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SOCIAL MEDIA

LIVESTREAM

V05. Livestream - $550 USD
An online video that documents a brand's live event via real-time video on a social platform.


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SOCIAL MEDIA

SOCIAL ENGAGEMENT

V06. User-Generated Content - $550 USD
Branded social content that is derived from user-submitted materials.


V07. Community Building - $550 USD
Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.


V08. Stunts & Activations - $550 USD
A real-world stunt or activation intended to trigger social media response and interaction.


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SOCIAL MEDIA

CRAFT

V09. Writing - $550 USD
Writing applied to a social media post or campaign.


V10. Use of Visuals - $550 USD
Use of visuals applied to a social media post or campaign. Includes static or dynamic elements.


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SOCIAL MEDIA

INNOVATION

V11. Innovation in Social Media - $550 USD
Social media posts or campaigns that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline.


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