CATEGORIES / REQUIREMENTS / FEES


SOCIAL MEDIA

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




SOCIAL MEDIA

SOCIAL CHANNEL

SM_01: Single Platform - $600 USD
A brand's presence on a single social network, utilizing that particular network's individual qualities or strengths.


SM_02: Multi-Platform - $750 USD
A brand's presence on two or more social networks, utilizing each particular network's individual qualities or strengths.


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SOCIAL MEDIA

SOCIAL POST

SM_03: Single - $600 USD
A single branded post on a social network, utilizing that particular network's individual qualities or strengths.


SM_04: Campaign - $750 USD
A campaign of 2-10 branded posts around a central theme. Campaigns may span multiple social networks.


SM_05: Real-time Response - $600 USD
The use of real-time information to create brand-centric messaging or to react to current events.


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SOCIAL MEDIA

LIVESTREAM

SM_06: Livestream - $600 USD
An online video that documents a brand's live event via real-time video on a social platform.


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SOCIAL MEDIA

USER-GENERATED

SM_07: User-Generated Content - $600 USD
Branded social content that is derived from user-submitted materials.


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SOCIAL MEDIA

ACTIVE ENGAGEMENT

SM_08: Active Engagement - $600 USD
Branded social content that encourages active participation from users to trigger engagement and interaction with the brand.


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SOCIAL MEDIA

STUNTS & ACTIVATIONS

SM_09: Stunts & Activations - $600 USD
A real-world stunt or activation intended to trigger social media response and interaction.


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SOCIAL MEDIA

INFLUENCER MARKETING

SM_10: Single Channel - $600 USD
Partnering with an established social media influencer to enhance or promote a brand through that influencer's audience and style, released on a single social platform.


SM_11: Multi-Channel - $750 USD
Partnering with an established social media influencer to enhance or promote a brand through that influencer's audience and style, released on two or more social platforms.


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SOCIAL MEDIA

CRAFT

SM_12: Writing - $600 USD
Writing applied to a social media post or campaign.


SM_13: Use of Visuals - $600 USD
Use of visuals applied to a social media post or campaign. Includes static or dynamic elements.


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SOCIAL MEDIA

INNOVATION

SM_14: Innovation in Social Media - $600 USD
Social media posts or campaigns that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline.


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