The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The 2021 One Show awards will be open for entries November 10, 2020.





New This Year:

New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined, the new system will be open for entries November 10, 2020.

Music & Sound Craft Discipline

A new discipline this year, Music & Sound Craft recognizes the specialized skills demonstrated in the planning, making, or execution of original, licensed, and adapted music and sound in videos and commercial spots. Learn More

Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More


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2020 One Show Awards Archive
  • Company: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
    Client: Illinois Council Against Handgun Violence
    Title: The Gun Violence History Book
  • Company: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
    Client: Mumbai Police
    Title: The Punishing Signal
  • Company: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
    Client: Illinois Council Against Handgun Violence
    Title: The Gun Violence History Book
  • Company: DAVID / Madrid + DAVID / Miami + Burger King / Miami
    Client: Burger King
    Title: Stevenage Challenge
  • Company: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
    Client: Burger King
    Title: Moldy Whopper
  • Company: Scholz & Friends / Berlin
    Client: The Female Company
    Title: The Tampon Book: a book against tax discrimination
  • Company: Scholz & Friends / Berlin
    Client: Berliner Philharmoniker
    Title: Sound Images
  • Company: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
    Client: Daughters of the Evolution
    Title: Lessons in Herstory
  • Company: DAVID / Madrid + DAVID / Miami + Burger King / Miami
    Client: Burger King
    Title: Stevenage Challenge
  • Company: Rothco, part of Accenture Interactive / Dublin
    Client: AIB
    Title: The Book That Grew