The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced at The One Show Ceremony, during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

The One Show


This year, The One Show will be accepting entries in two separate submission periods. Entries submitted by the first deadline of November 15th will be judged in December, with shortlisted work announced in January. This gives entrants the opportunity to submit work while it is first to market and top of mind and allows our judges to view work in smaller batches, affording them more time to consider each piece.

Please note that since certain Design, Print, and Out of Home categories allow for physical material submissions, all work submitted in these categories will be judged during our in-person judging process in March 2020. Cultural Driver, Green Pencil and Penta Pencil entries are accepted throughout the entry season, but will be judged after the final deadline.


  • First Deadline: November 15, 2019

  • Regular Deadline: January 31, 2020

  • First Extended Deadline: February 14, 2020
    Please note that each entry completed in the system between February 1-14 will incur a $75 USD late fee, regardless of entry creation date.

  • Final Extended Deadline: February 28, 2020
    Please note that each entry completed in the system after February 14 will incur a $125 USD late fee, regardless of entry creation date.

  • Physical Materials Deadline: February 14, 2020
    All physical media (print, collateral, 3D, etc) must reach The One Club office by February 14, 2020.


  • Established in 1973

  • Takes place in New York City

  • Thousands of agencies, nonprofits and corporations from around the world enter

  • 20,000 submissions in 2019

  • 577 pencils awarded in 2019

  • 65 countries represented in 2019