CATEGORIES / FEES / REQUIREMENTS

Brand Partnerships

More and more often, brands are joining forces to maximize their reach, impact, and growth.

Brand Partnership categories have been added to more disciplines to celebrate the work in which two or more brands join forces to communicate a common message.


ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.
NOTE: Brand Partnership categories require all brands involved in the project to be credited.

MEDIA: Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Branded Entertainment
Brand Partnerships

BE_15: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of branded content or experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Brand-Side / In-House
Brand Partnerships

BS_07: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands partnering together to build brand equity for each and/or to reach a unique audience.
NOTE: Entries must include all brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Direct Marketing
Brand Partnerships

DM_19: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of direct marketing work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Experiential & Immersive
Brand Partnerships

EX_12: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of brand experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Film
Brand Partnerships

FI_17: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of commercial spots.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Integrated
Brand Partnerships

IG_05: Brand Partnerships
Final Deadline Fee: $950.00

Two or more brands working together to create a fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Interactive, Online & Mobile
Brand Partnerships

IN_26: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Out of Home
Brand Partnerships

OH_09: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of out of home advertising.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Public Relations
Brand Partnerships

PR_09: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single unified public relations campaign.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Print
Brand Partnerships

PT_11: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of print work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Radio & Audio
Brand Partnerships

RA_08: Brand Partnerships
Final Deadline Fee: $750.00

Two or more brands working together to create a single (1) or series (2-5) of audio-based pieces.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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