The One Show 2020 Is Officially Open For Entries!

With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before! Even with these updates, however, it's still very difficult to win at the most prestigious advertising, digital marketing and design award show in the world. You're going to need a little bit of luck. Watch the video above to learn more.

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New Changes This Year:

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More


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One Show Deadlines

First Deadline: November 15, 2019

Regular Deadline: January 31, 2020

Extended Deadline: February 14, 2020
Late fees apply.

Final Extended Deadline: February 28, 2020
Additional late fees apply.

One Show Resources

One Show FAQ

Categories & Fees

Important Dates

Rules & Eligibility

2020 Entry Guide coming soon!


2019 Winners
  • Company: John Lewis & Partners / London + adam&eveDDB / London
    Client: John Lewis & Partners
    Title: The Boy and the Piano
  • Company: SHISEIDO CO., LTD. / Tokyo
    Client: SHISEIDO CO., LTD.
    Title: Black and Red
  • Company: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
    Client: Nike
    Title: Nike Just Do It 'Dream Crazy'
  • Company: Absolut Vodka / New York + 360i / New York
    Client: Absolut Vodka
    Title: Absolut #NoSugarCoating
  • Company: BWM Dentsu / Sydney
    Client: The ALS Association
    Title: Project Revoice
  • Company: BETC / Paris
    Client: Lacoste
    Title: Save our Species
  • Company: McCann / New York + March For Our Lives / Florida
    Client: March for Our Lives
    Title: Price On Our Lives
  • Company: SHA inc. / TOKYO
    Client: BioClub Tokyo
    Title: The origin of life
  • Company: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
    Client: McDonald's
    Title: The Flip
  • Company: AMVBBDO / London
    Client: Essity
    Title: Viva La Vulva