The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Show will culminate on Friday, May 15 with a star-studded, gala awards evening in New York City. Join us and be a part of the next generation of legendary creatives. Change your destiny, enter now.

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New Changes This Year:

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More


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One Show Deadlines

Regular Deadline: January 31, 2020

Extended Deadline: February 14, 2020
$75 per entry late fees apply.


Final Extended Deadline: February 28, 2020
$125 per entry late fees apply.

One Show Resources

First Deadline Shortlist

2020 Entry Guide

One Show FAQ

Categories & Fees

Rules & Eligibility



Change Your Destiny. Enter Now.

Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman in the entertaining new integrated campaign to promote The One Show 2020 call for entries.

The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show.

To read more about the campaign, click here.



2020 One Show Entry Showcase
  • Company: Dans Digital / Shenzhen
    Client: Dongguan Fenggang Tianan Cyber Park Co., Ltd.
    Title: T5·Wildest Dreams Showcase
  • Company: Primacy / Simsbury
    Client: Avery's Beverages
    Title: Bubble bubble, slurpy slurp
  • Company: Jingqi Fan / St. Louis
    Client: Nikolas Type
    Title: Nikolas Type
  • Company: Le Cube / Madrid + TankTank / Hamburg
    Client: Le Cube
    Title: In Your Hands
  • Company: Nuuly / Philadelphia
    Client: Nuuly
    Title: Nuuly
  • Company: Google Brand Studio / San Francisco
    Client: Google
    Title: Find your Scene
  • Company: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
    Client: JAPANESE RED CROSS SOCIETY / Bytedance
    Title: #BPM100 DANCE PROJECT
  • Company: Daiki Angel Help inc. / Tokyo + TBWAHAKUHODO Inc. / Tokyo + Ogunishiro Office / Tokyo
    Client: Daiki Angel Help inc.
    Title: The Restaurant of Mistaken Orders
  • Company: ESTABLISHED / New York
    Client: Brand Strategy Division, Emart Inc.
    Title: STONEBRICK
  • Company: Elmwood / New York
    Client: BIC
    Title: Made for YOU by BIC