The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

One Show Deadlines
Final Deadline: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources

Download Resources:
2017 One Show Entry Guide

One Show Shortlists

Download Shortlists:
Q1 & Q2

Out of Fresh Ideas? Hop in the Shower!

2017 Entry Showcase

  • Company: DENTSU INC. / Tokyo + PICT INC. / Tokyo | Client: Kandenko Company,Limited
    Title: future with bright lights
  • Company: adidas, Brand Design / Amsterdam + Miniac Films / Los Angeles | Client: adidas
    Title: Adidas: Not Made for Normal
  • Company: Federation / Auckland + Waxeye / Auckland + Big Pop / Auckland + Stephen Tilley Photography / Auckland | Client: Cavalier Bremworth
    Title: Cavalier Bremworth brand relaunch
  • Company: Frost*collective / Sydney | Client: Frost*collective
    Title: UNLEASHED - Designing Behaviours, Journeys and Connections
  • Company: cindymode / Taipei | Client: cindymode
    Title: cindymode product catalogue
  • Company: cindymode / Taipei | Client: cindymode
    Title: cindymode brand-launched exhibition
  • Company: Trumpet Advertising / New Orleans | Client: Mellow Mushroom
    Title: Mellow Mushroom Menu Design
  • Company: Bohan / Nashville, TN + Deeb Studios / Orlando, FL | Client: U.S. Pest Protection
    Title: Eagle Steve
  • Company: Narrative_ / New York + House of Narrative_ / New York | Client: VISA Rushcard
    Title: Change Perspective
  • Company: Motorola Mobility, a Lenovo Company / Chicago + Weber Shandwick / Chicago | Client: Motorola Mobility, a Lenovo Company
    Title: Launching​ ​a​ ​new​ ​smartphone​ ​by​ ​strapping​ ​it​ ​to​ ​a​ ​10’​ ​rocket

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil