The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The 2021 One Show awards will be open for entries November 10, 2020.

New This Year:

New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined, the new system will be open for entries November 10, 2020.

Music & Sound Craft Discipline

A new discipline this year, Music & Sound Craft recognizes the specialized skills demonstrated in the production or execution of original, licensed, and adapted music as well as sound in videos, commercial spots, or other work utilizing audio as a key component of its creative. Learn More

Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More

One Show Resources

2021 Entry Guide

Deadlines & Dates

Eligibility & Rules


Entry Fees

Submission Media

One Show FAQ

2020 One Show Awards Archive
  • Company: Scholz & Friends / Berlin
    Client: The Female Company
    Title: The Tampon Book: a book against tax discrimination
  • Company: DAVID / Madrid + DAVID / Miami + Burger King / Miami
    Client: Burger King
    Title: Stevenage Challenge
  • Company: McCann / New York + Microsoft / Seattle
    Client: Microsoft
    Title: Changing the Game
  • Company: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
    Client: Apple
    Title: Bounce
  • Company: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
    Client: Burger King
    Title: Moldy Whopper
  • Company: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
    Client: Donate Life California
    Title: Second Chances
  • Company: McCann / Tel Aviv + McCann Worldgroup
    Client: IKEA
    Title: ThisAbles
  • Company: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
    Client: Mumbai Police
    Title: The Punishing Signal
  • Company: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
    Client: BMW AG
    Title: The Small Escape
  • Company: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
    Client: Nike
    Title: Air Max Graffiti Stores