The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Show will culminate on Friday, May 15 with a star-studded, gala awards evening in New York City. Join us and be a part of the next generation of legendary creatives. Change your destiny, enter now.

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New Changes This Year:

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More


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One Show Deadlines

Regular Deadline: January 31, 2020

Extended Deadline: February 14, 2020
Late fees apply.

Final Extended Deadline: February 28, 2020
Additional late fees apply.

One Show Resources

2020 Entry Guide

One Show FAQ

Categories & Fees

Important Dates

Rules & Eligibility



Change Your Destiny. Enter Now.

Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman in the entertaining new integrated campaign to promote The One Show 2020 call for entries.

The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show.

To read more about the campaign, click here.



2020 One Show Entry Showcase
  • Company: DDB Group Italy / Milan + Karen Film / Milan
    Client: Zurich Connect
    Title: Protect the love
  • Company: DDB Group Italy / Milan + Bedeschi film / Milan
    Client: IKEA
    Title: Home for Books
  • Company: XXL Studio
    Client: Hainan Publishing House
    Title: Breeze blows to the page, you read
  • Company: Mullenlowe Delta / Quito + Kino / Quito
    Client: Banco Pichincha
    Title: The Cheering Cup/Copa del Impulso
  • Company: Walrus / New York
    Client: Colace
    Title: Buffering
  • Company: Walrus / New York
    Client: AmazonGo
    Title: Fastest Store in NYC
  • Company: Walrus / New York
    Client: Smith & Wollensky
    Title: Unchanged Since 1977
  • Company: Walrus / New York
    Client: Smith & Wollensky
    Title: Del Friscos Burn
  • Company: Walrus / New York
    Client: Wells
    Title: Half the Sugar
  • Company: Goldteeth & Co. / New York
    Client: Ralph Lauren
    Title: Family Is Who You Love