Welcome to The One Show

The One Show is the world's most prestigious award program in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Club for Creativity is a nonprofit organization that supports and celebrates the global advertising and design industries, and when the pandemic began to affect the world in 2020 we swiftly jumped to make adjustments to help our community.


Entry fees increase during each deadline period. Please refer to the fees page for more information.

  • Early Deadline: October 29, 2021
  • Second Deadline: December 31, 2021
  • Entries submitted by December 31 will be judged in Round 1 in January.

  • Third Deadline: February 4, 2022
  • Final Deadline: March 4, 2022
  • Entries submitted between January 1 - March 4 will be judged in Round 1 in February and March.

New This Year

Separation of Pharma and Health & Wellness
These two unique and growing disciplines are now separated to allow for an expanded list of categories and a larger group of specialists on each dedicated jury.
Learn More About Health & Wellness and Pharma

Changes to Interactive, Mobile, and Digital Craft
To reflect the way these trailblazing sectors are continuing to grow and overlap, Interactive & Online and Mobile are now one merged discipline and Digital Craft is now Interactive & Mobile Craft.
Learn More About Interactive, Online & Mobile and Interactive & Mobile Craft

Brand Partnership Categories
Many disciplines now have a Brand Partnerships category, in recognition of our increasingly collaborative industry.
Learn More

In-House is now called Brand-Side
Learn More


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