The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The 2021 One Show awards will be open for entries November 10, 2020.





New This Year:

New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined, the new system will be open for entries November 10, 2020.

Music & Sound Craft Discipline

A new discipline this year, Music & Sound Craft recognizes the specialized skills demonstrated in the planning, making, or execution of original, licensed, and adapted music and sound in videos and commercial spots. Learn More

Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More


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2020 One Show Awards Archive
  • Company: BBDO / New York + Smuggler / New York
    Client: Sandy Hook Promise
    Title: Back to School Essentials
  • Company: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
    Client: Ubisoft
    Title: Green Dawn
  • Company: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
    Client: Illinois Council Against Handgun Violence
    Title: The Gun Violence History Book
  • Company: TBWA\ Juniper Park / Toronto
    Client: Save Our Libraries
    Title: Save Our Libraries
  • Company: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
    Client: Johnson & Johnson
    Title: 5B
  • Company: Cheil PengTai / Beijing + Cheil / Hong Kong
    Client: Samsung
    Title: BACK2LIFE
  • Company: Scholz & Friends / Berlin
    Client: Berliner Philharmoniker
    Title: Sound Images
  • Company: FCB / Toronto
    Client: Google AI / Canadian Down Syndrome
    Title: Project Understood
  • Company: McCann / New York + Microsoft / Seattle
    Client: Microsoft
    Title: Changing the Game
  • Company: McCann / New York + March For Our Lives / Parkland
    Client: March For Our Lives
    Title: Generation Lockdown