The One Show 2020 Is Officially Open For Entries!

With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before! Even with these updates, however, it's still very difficult to win at the most prestigious advertising, digital marketing and design award show in the world. You're going to need a little bit of luck. Watch the video above to learn more.

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New Changes This Year:

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More


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One Show Deadlines

First Deadline: November 15, 2019

Regular Deadline: January 31, 2020

Extended Deadline: February 14, 2020
Late fees apply.

Final Extended Deadline: February 28, 2020
Additional late fees apply.

One Show Resources

One Show FAQ

Categories & Fees

Important Dates

Rules & Eligibility

2020 Entry Guide coming soon!


2019 Winners
  • Company: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
    Client: Nike
    Title: Nike Just Do It 'Dream Crazy'
  • Company: John Lewis & Partners / London + adam&eveDDB / London
    Client: John Lewis & Partners
    Title: The Boy and the Piano
  • Company: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
    Client: CALM - Campaign Against Living Miserably
    Title: Project 84
  • Company: Spotify In-House / New York + Active Theory / Venice
    Client: Spotify
    Title: Your 2018 Wrapped
  • Company: Wieden+Kennedy / Portland + Nike / Beaverton
    Client: Nike
    Title: Nike Just Do It 'Dream Crazy'
  • Company: adidas / Portland + Johannes Leonardo / New York
    Client: adidas
    Title: "Stan Smith: Some People Think I'm A Shoe!"
  • Company: Africa / Sao Paulo
    Client: AB Inbev/Budweiser
    Title: TagWords
  • Company: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London
    Client: Google Arts and Culture
    Title: Draw to Art
  • Company: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
    Client: Mars Wrigley Confectionery
    Title: Broadway the Rainbow
  • Company: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
    Client: Wendy's
    Title: webeefin?