CATEGORIES

The One Show categories vary by discipline. Use the links below to view the different categories, entry fees, and submission media options.



NOTE: The exact same piece may only be entered into a maximum of three (3) different categories per discipline (excluding craft and innovation categories).


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Branded Entertainment Creative Effectiveness Creative Use of Data Design Digital Craft Direct Marketing Experiential & Immersive Film Health, Wellness & Pharma Integrated Interactive & Online IP & Products Mobile Moving Image Craft Music & Sound Craft Out of Home Print Public Relations Radio & Audio Social Media SDG Pencil Green Pencil Cultural Driver Penta Pencil

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.

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Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable results and was integral to achieving a brand's purpose.
NOTE: Work entered in this discipline must be published or aired between January 1, 2019 – March 26, 2021.

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Creative Use of Data

Creative Use of Data recognizes work in which data played an integral role in its development and execution.


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Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

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Digital Craft

Digital Craft recognizes the specialized skills demonstrated in online, mobile, and other digital channels.

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Direct Marketing

Direct Marketing recognizes targeted communications, delivered via physical or digital mediums.

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Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical spaces to connect people to a brand. Includes physical and digital elements and responsive environments.

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Film

Film recognizes advertising in the form of commercial spots that aired on television, in cinemas, or online.

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Health, Wellness & Pharma

Health, Wellness & Pharma recognizes communications created specifically to educate, promote and/or assist in a person's health and well-being.

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Integrated

Integrated recognizes creative concepts and messaging unified across multi-channel campaigns.

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Interactive & Online

Interactive & Online recognizes advertising communicated through digital channels including websites, gaming, and other digital media.

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IP & Products

IP & Products recognizes new digital or physical products by a brand as part of integrated advertising and communications campaigns.

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Mobile

Mobile recognizes applications, websites, and other digital media tailored for mobile devices.

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Moving Image Craft

Moving Image Craft recognizes the specialized skills demonstrated in the creation and production of branded content videos and commercial spots.

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Music & Sound Craft

Music & Sound Craft recognizes the specialized skills demonstrated in the production or execution of original, licensed, and adapted music as well as sound in videos, commercial spots, or other work utilizing audio as a key component of its creative.

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Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

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Print

Print recognizes advertising communicated through printed publications and other physical collateral.

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Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

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Radio & Audio

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

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Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

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Sustainable Development Pencil

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries—developed and developing—in a global partnership. The Sustainable Development Pencil rewards the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all.

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Green Pencil

The Green Pencil award recognizes work which made a significant environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.

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Cultural Driver

The Cultural Driver award recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, and transformed mainstream culture. Judges in this category are not looking for ideas that simply mirror what's cool in culture today. They are looking for work that is the pace car for the future of culture. Your entry should not reflect culture, but add to it. It should not have copied trends, but created new ones.


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Penta Pencil

The One Show recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas and the clients who trust them. The Penta Pencil celebrates the impact and essence of this partnership. The Penta Pencil will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.
NOTE: At least one of the campaigns included must have launched between January 1, 2020 – March 26, 2021.

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