CATEGORIES / REQUIREMENTS / FEES


CREATIVE EFFECTIVENESS

Creative Effectiveness recognizes work that produced measurable results and was integral to achieving a brand's purpose. Work entered in this discipline must be published or aired for the first time between January 1, 2018 – February 28, 2020.

View Submission Media Requirements        View Previous Winners




NOTE: The Entry Description limit for these categories is increased to 1,000 words to allow for a detailed explanation of the results and impact of your campaign.


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




CREATIVE EFFECTIVENESS

CREATIVE EFFECTIVENESS

CE_01: Consumer / Brand - $600 USD
Work that produced measurable results and was integral to achieving a brand's marketing goals.


CE_02: Non-Profit / Charity - $600 USD
Work that produced measurable results and was integral to furthering an organization's purpose.


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CREATIVE EFFECTIVENESS

SINGLE COUNTRY / REGION

CE_03: Consumer / Brand - $600 USD
Work that produced measurable results and was integral to achieving a brand’s marketing goals. Entries must highlight the effectiveness in a single country or cultural region.


CE_04: Non-Profit / Charity - $600 USD
Work that produced measurable results and was integral to furthering an organization's purpose. Entries must highlight the effectiveness in a single country or cultural region.


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CREATIVE EFFECTIVENESS

MULTI-COUNTRY / GLOBAL

CE_05: Consumer / Brand - $600 USD
Work that produced measurable results and was integral to achieving a brand’s marketing goals. Entries must highlight the effectiveness in 2 or more countries.


CE_06: Non-Profit / Charity - $600 USD
Work that produced measurable results and was integral to furthering an organization's purpose. Entries must highlight the effectiveness in 2 or more countries.


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