CATEGORIES / REQUIREMENTS / FEES


CREATIVE EFFECTIVENESS

Creative Effectiveness recognizes work that produced measurable results and was integral to achieving a brand’s purpose.

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NOTE: The Entry Description limit for these categories is increased to 1,000 words to allow for a detailed explanation of the results and impact of your campaign.


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

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CREATIVE EFFECTIVENESS

CREATIVE EFFECTIVENESS

B01. Creative Effectiveness - $550 USD
Work that produced measurable results and was integral to achieving a brand's purpose.


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CREATIVE EFFECTIVENESS

SINGLE COUNTRY / REGION

B02. Single Country or Region - $550 USD
Work that produced measurable results and was integral to achieving a brand’s purpose. Entries must highlight the effectiveness in a single country or cultural region.


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CREATIVE EFFECTIVENESS

MULTI-COUNTRY / GLOBAL

B03. Multi-Country or Global - $550 USD
Work that produced measurable results and was integral to achieving a brand’s purpose. Entries must highlight the effectiveness in 2 or more countries.


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