CATEGORIES / FEES / REQUIREMENTS

Health & Wellness

Health & Wellness recognizes communications created to educate, promote and/or assist in a person or animal's health and well-being.

View 2021 Winners in Health, Wellness & Pharma

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Health & Wellness
Branded Content

HW_01: Branded Content
Early Deadline Fee: $575.00

A single (1) or series (2-5) of Health and Wellness work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.

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Health & Wellness
Experiential / Immersive / Events

HW_02: Experiential / Immersive / Events
Early Deadline Fee: $575.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Health and Wellness brand, product, message, or service.

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Health & Wellness
Creative Use of Data

HW_03: Creative Use of Data
Early Deadline Fee: $575.00

A single (1) or series (2-5) of Health and Wellness work in which data played an integral role in its development and execution.

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Health & Wellness
Products

HW_04: Products
Early Deadline Fee: $575.00

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Health and Wellness.

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Health & Wellness
Design

HW_05: Design - Branding
Early Deadline Fee: $575.00

A single (1) or series (2-5) of elements of an identity system for a Health and Wellness brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.

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HW_06: Design - Packaging
Early Deadline Fee: $575.00

A single (1) or series (2-5) of packaging for a Health and Wellness product or line of products.

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Health & Wellness
Promotional Items

HW_07: Promotional Items
Early Deadline Fee: $575.00

A single (1) or series (2-10) of physical items created to promote a Health and Wellness brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.

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Health & Wellness
Direct Marketing

HW_08: Direct Marketing
Early Deadline Fee: $575.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Health and Wellness brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories HW_09: Film.

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Health & Wellness
Film

HW_09: Film
Early Deadline Fee: $575.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Health and Wellness brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.

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Health & Wellness
Online & Mobile

HW_10: Online & Mobile
Early Deadline Fee: $575.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Health and Wellness brand, product, service, or message.

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Health & Wellness
Social Media

HW_11: Social Media
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work that leverages the power of social platforms to communicate a Health and Wellness-related message and engage its targeted audience.

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Health & Wellness
Print

HW_12: Print
Early Deadline Fee: $575.00

A single (1) or series (2-5) of traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.

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Health & Wellness
Out of Home

HW_13: Out of Home
Early Deadline Fee: $575.00

A single (1) or series (2-5) of out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.

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Health & Wellness
Public Relations

HW_14: Public Relations
Early Deadline Fee: $575.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Health and Wellness-related brand, product, service, or message.

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Health & Wellness
Radio & Audio

HW_15: Radio & Audio
Early Deadline Fee: $575.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Health and Wellness-related brand, product, service, or message.

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Health & Wellness
Integrated Branding

HW_16: Integrated Branding
Early Deadline Fee: $775.00

A fully integrated Health and Wellness brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.

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Health & Wellness
Craft

HW_17: Craft - Art Direction
Early Deadline Fee: $575.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.

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HW_18: Craft - Writing
Early Deadline Fee: $575.00

Writing in a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.

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HW_19: Craft - Use of Technology
Early Deadline Fee: $575.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Health and Wellness brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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HW_20: Craft - Data-Driven Personalization
Early Deadline Fee: $575.00

Use of a specific data set to personalize communications in a single (1) or series (2-5) of work created for a Health and Wellness brand, product, service, or message.

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Health & Wellness
Innovation & Transformation

HW_21: Innovation in Health & Wellness
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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HW_22: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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