HEALTH, WELLNESS & PHARMA
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NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).
VERTICAL MARKETS
Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.NOTE: The exact same piece may NOT be entered into different Vertical Markets.
HEALTH, WELLNESS & PHARMA
PRINT
BRANDED CONTENT
J01. Branded Content - $550 USD
Health, Wellness or Pharma work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
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HEALTH, WELLNESS & PHARMA
EXPERIENTIAL / IMMERSIVE / EVENTS
J02. Experiential / Immersive / Events - $550 USD
A planned public event, competition or social gathering centered around a Health, Wellness or Pharma brand. Includes installations, such as kiosks, street furniture, live experiences, trade show booths, pop-ups, and constructed public environments.
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HEALTH, WELLNESS & PHARMA
PRODUCTS
J03. Products - $550 USD
A physical or digital product used to communicate, promote and/or assist in the user's Health and Wellness. Includes physical and digital integration.
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HEALTH, WELLNESS & PHARMA
BRANDING
J04. Branding - $550 USD
Elements of an identity system for a Health, Wellness or Pharma brand, including business cards, stationery, logo, branding guidelines, prospectus, etc.
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HEALTH, WELLNESS & PHARMA
PACKAGING
J05. Packaging - $550 USD
Packaging for a commercially available Health, Wellness or Pharma product or line of products.
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HEALTH, WELLNESS & PHARMA
DIRECT MARKETING
J06. Direct Marketing - $550 USD
Physical or digital marketing that targets a specific audience, created to promote a Health, Wellness or Pharma brand, product or service.
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HEALTH, WELLNESS & PHARMA
FILM
J07. Health & Wellness - $550 USD
Broadcast, online or non-broadcast videos created on behalf of a Health, Wellness or Pharma brand, product, service, or message.
J08. Pharma - $550 USD
Broadcast, online or non-broadcast videos created to promote a Pharma brand, product, service, or message.
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HEALTH, WELLNESS & PHARMA
DIGITAL
J09. Web & Mobile - $550 USD
A website or mobile application created to promote a Health, Wellness or Pharma brand, product, or service.
J10. Social Media - $550 USD
Work that leverages the power of social platforms to communicate a Health, Wellness or Pharma-related message and engage its targeted audience.
J11. Use of Technology - $550 USD
Specialized digital technologies applied to a Health, Wellness or Pharma brand, product or service.
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HEALTH, WELLNESS & PHARMA
J12. Health & Wellness - $550 USD
Traditional print advertising to promote a Health and Wellness brand, product, service, or message. Includes newspaper, magazine, or poster advertisements.
J13. Pharma - $550 USD
Traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper, magazine, or poster advertisements.
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HEALTH, WELLNESS & PHARMA
OUT OF HOME
J14. Health & Wellness - $550 USD
Out-of-home advertising created to promote a Health and Wellness brand, product, service, or message. Includes billboards, vehicle wraps, transit, point-of-purchase displays, etc.
J15. Pharma - $550 USD
Out-of-home advertising created to promote a Pharma brand, product, service, or message. Includes billboards, vehicle wraps, transit, point-of-purchase displays, etc.
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HEALTH, WELLNESS & PHARMA
PUBLIC RELATIONS
J16. Public Relations - $550 USD
Campaigns, programs and tactics promoting a Health, Wellness or Pharma-related brand, product, service, or message that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results.
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HEALTH, WELLNESS & PHARMA
RADIO & AUDIO
J17. Radio & Audio - $550 USD
Advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts for a Health, Wellness or Pharma-related brand, product, service, or message.
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HEALTH, WELLNESS & PHARMA
INTEGRATED BRANDING
J18. Integrated Branding - $800 USD
A fully integrated Health, Wellness or Pharma brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio.
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HEALTH, WELLNESS & PHARMA
INNOVATION
J19. Innovation in Health & Wellness - $550 USD
Work for a Health, Wellness or Pharma-related brand, product, service, or message that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.
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