CATEGORIES / FEES / REQUIREMENTS

Interactive, Online & Mobile

Interactive, Online & Mobile recognizes advertising communicated through digital channels including websites, mobile applications, and other digital media.
View the 2021 Winners in Interactive & Online and Mobile

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Interactive, Online & Mobile
Websites

IN_01: Websites - Desktop & Responsive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.
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IN_02: Websites - Mobile-only
Early Deadline Fee: $575.00

A single (1) or series (2-5) of mobile-specific websites, microsites, or webpages created to promote a brand, product, message, or service.
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Interactive, Online & Mobile
Mobile Applications

IN_03: Mobile Applications
Early Deadline Fee: $575.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.
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Interactive, Online & Mobile
Utility

IN_04: Utility
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate a useful function for the user. Includes tools in apps, sites, etc.
NOTE: Ecommerce utilities should be entered in category IN_05: Ecommerce.
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IN_05: Utility - Ecommerce
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate the buying, selling, or trading of goods or services. Includes tools in apps, sites, etc.
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Interactive, Online & Mobile
Customer Experience / CX

IN_06: Customer Experience / CX
Early Deadline Fee: $575.00

A system (2-10) of digital touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes online and other digital presence as well as brand voice and tone applied to customer service channels.
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Interactive, Online & Mobile
Online Community

IN_07: Online Community - New Platform
Early Deadline Fee: $575.00

A single (1) original digital platform created to facilitate communication and activity between people online.
NOTE: Work created to interact within an existing platform should be entered in category IN_08: Use of Existing Platform.
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IN_08: Online Community - Use of Existing Platform
Early Deadline Fee: $575.00

A single (1) or series (2-5) of comunications using the specific tools of an existing community platform. Includes use of Twitch, Zoom, Slack, etc.
NOTE: Posts on social media channels should be entered into the Social Media discipline.
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IN_09: Online Community - Utility
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded online tools that facilitate a useful function for the user in an online community platform. Includes features such as chat, event registration, polling, etc.
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Interactive, Online & Mobile
Online Advertising

IN_10: Online Advertising - Native Ads
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.
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IN_11: Online Advertising - Display Ads
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital banner advertisements created for a brand, product, message, or service.
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Interactive, Online & Mobile
Online & Mobile Video

IN_12: Interactive Video
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online or mobile videos that require user interaction throughout the video to enhance the story or experience.
NOTE: Videos without an interactive component should be entered into the Film discipline or categories IN_14 and IN_15: Online-only Video or IN_16: Mobile Video.

NOTE: Entries submitted in this category cannot be entered into categories IN_14 and IN_15: Online-only Video of IN_16: Mobile Video.
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IN_13: Pre-Roll
Early Deadline Fee: $575.00

A single (1) or series (2-5) of online advertisements that play before the start of a video.
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IN_14: Online-only Video - Single
Early Deadline Fee: $575.00

A single (1) video for a brand, product, message, or service created specifically to be viewed online.
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IN_15: Online-only Video - Series
Early Deadline Fee: $725.00

A series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.
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IN_16: Mobile Video
Early Deadline Fee: $575.00

A single (1) or series (2-5) of videos for a brand, product, message, or service created specifically to be viewed on a mobile device. Includes vertical video.
NOTE: Mobile videos with an interactive component should be entered into category IN_12: Interactive Video.
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Interactive, Online & Mobile
Gaming

IN_17: Gaming - Computer & Console
Early Deadline Fee: $575.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, and computer.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Mobile-specific games should be entered in category IN_18: Mobile.
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IN_18: Gaming - Mobile
Early Deadline Fee: $575.00

A single (1) or series (2-5) of games created for a mobile platform that features a brand as an integral component of gameplay.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Computer or console games should be entered in category IN_17: Computer & Console.
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Interactive, Online & Mobile
Physical Product & Mobile Integration

IN_19: Physical Product & Mobile Integration
Early Deadline Fee: $575.00

A single (1) or series (2-5) of physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.
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Interactive, Online & Mobile
Augmented, Virtual & Mixed Reality (AR, VR, MR)

IN_20: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Early Deadline Fee: $575.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Interactive, Online & Mobile
Use of Smart Devices & Voice Assistants

IN_21: Use of Smart Devices & Voice Assistants
Early Deadline Fee: $575.00

Use of a single (1) or series (2-5) of smart devices or platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, Facebook Portal, etc.
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Interactive, Online & Mobile
Digital Installations

IN_22: Digital Installations - Interactive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of installations within a larger digital or physical environment, centered around a brand, product, message, or service. Includes both digital-only and digital-physical installations.
NOTE: Full immersive spaces and experiences should be entered into category IN_23: Immersive Installations.
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IN_23: Digital Installations - Immersive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of large-scale immersive digital or physical environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, pop-up stores, takeovers, etc. in both digital-only and digital-physical spaces.
NOTE: Interactive installations within larger physical or digital environments should be entered into category IN_22: Interactive Installations.
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Interactive, Online & Mobile
Brand Partnerships

IN_24: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of interactive, online, or mobile-based work.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Interactive, Online & Mobile
Innovation & Transformation

IN_25: Innovation in Interactive, Online, & Mobile
Early Deadline Fee: $575.00

A single (1) or series (2-5) of interactive, online, or mobile-based work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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IN_26: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of interactive, online, or mobile-based work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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