The One Show

Use of Humor & Use of Drama

These categories celebrate how humor and drama can be used as successful tools to engage with an audience.



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Use of Humor


Branded Entertainment
Use of Humor

BE_22: Use of Humor
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that leverage humor as a creative tool.
Film & Video
Use of Humor

FI_16: Use of Humor
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots that leverage humor as a creative tool.
Out of Home
Use of Humor

OH_12: Use of Humor
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out of home advertising that leverage humor as a creative tool.
Social Media
Use of Humor

SM_19: Use of Humor
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded social media content that leverage humor as a creative tool.

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Use of Drama


Branded Entertainment
Use of Drama

BE_23: Use of Drama
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded content that leverage drama as a creative tool.
Film & Video
Use of Drama

FI_17: Use of Drama
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots that leverage drama as a creative tool.
Out of Home
Use of Drama

OH_13: Use of Drama
Final Deadline Fee: $900.00

A single (1) or series (2-5) of out of home advertising that leverage drama as a creative tool.
Social Media
Use of Drama

SM_20: Use of Drama
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded social media content that leverage drama as a creative tool.

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