TERMS & DEFINITIONS


For the purposes of The One Show, below is a list of frequently used terms along with their definitions.


GENERAL TERMS

  • DISCIPLINE
    The various classifications of work under which entries may be submitted. The One Show is divided into 16 disciplines
    (Print & Outdoor, Design, Cross-Platform, etc).

  • VERTICAL MARKET
    The specific industry to which your promoted product or service relates.
    See the full list of verticals.

  • CATEGORY
    The specific media type. Some examples are Newspaper, Experiential Advertising, Print or Websites.
    NOTE: The term "Category" often includes the "Subcategory" information in correspondence.

  • SUBCATEGORY
    The most specific detail of your entry category selection. Multiple Subcategories may be listed within a Category.
    NOTE: The term "Category" often includes the "Subcategory" information in correspondence.

  • QUARTER
    The One Show accepts entries in a quarterly system, with four different deadlines to submit work.
    NOTE: Since certain Design, Direct Marketing, and Print & Outdoor categories require physical submissions, these categories will not be judged until after the final deadline. However, you may submit them earlier if you wish.



  • COMPANY TYPE
    The main function of your company. Options available are Agency, Production Company, Design Firm, Digital Agency,
    Media Company, PR & Marketing.

  • COMPANY ROLE
    The role of your company as it pertains to the project in your entry. Primary and Secondary Companies are listed under the "Agency" credit in the online Archives and the One Show Annual. Supporting companies are published in the full credits list.

  • PRIMARY COMPANY
    The company that led the project. This is usually the agency of record. If multiple companies worked on the project, you may include them in the "Secondary Company" credit.
    NOTE: Companies listed as "Primary Company" in the credits will be published under the "Agency" title, with the Secondary Companies. They will also be credited on-screen at the awards ceremonies.

  • SECONDARY COMPANY
    A company that worked on the project. The lead company should be listed under "Primary Company."
    NOTE: Companies listed as "Secondary Company" will be published under the "Agency" title, with the Primary Company. They will also be credited on-screen at the awards ceremonies.

  • SUPPORTING COMPANY
    A company that assisted in the creation of the project, but in a supporting role.
    NOTE: These companies will be published in the online Archives and One Show Annual. They will not be credited on-screen at the awards ceremonies.



  • SINGLE
    A single piece of work that may or may not be part of a campaign.

  • SERIES / CAMPAIGN
    Three to five pieces (elements) of work that are part of the same campaign. Specifics can vary between categories. This information is listed as "Elements Required" with each category's requirements.
    NOTE: Two pieces (elements) must be entered as two Single entries and do not count as a Campaign.

  • SINGLE OR SERIES / SINGLE OR CAMPAIGN
    Either a single piece (element) of work or a campaign of three to five pieces (elements) of work. Please see the individual category requirements for specifics.
    NOTE: Two pieces (elements) must be entered as two Single entries and do not count as a Single or Campaign.

  • COMPLETED ENTRIES
    After proceeding to Payment in the entry process, your entries are considered "Completed." Entries that are not completed will exist on your "Review Entries" page and will not be eligible for judging until completed.
    NOTE: "Completed Entries" may be referred to as "Closed Entries" in correspondence.

  • ITEMIZED LIST
    This is a list of all of your completed One Show entries that are being submitted to The One Show for judging.

  • EXECUTIVE APPROVAL FORM (EA FORM)
    Approval form verifying that the work that is being submitted is authentic and was approved by the client.

  • VERIFICATION FORM
    A form explaining where and when the work ran with proof of print or air date.



  • INVOICE / PAYMENT FORM
    This is a documentation of the financial summary of your entries. This will only include the entries you have proceeded to Payment with in the entry process.

  • OFFLINE PAYMENT
    Payment by Check, Offline Credit Card or Wire Transfer are accepted as Offline Payment. The completed second page of the Invoice / Payment Form must be sent along with your payment.
    NOTE: Not including the required information may cause the processing of your entries to be delayed. Your payment status will remain "Not Paid" until we receive and process your payment.

  • ONLINE PAYMENT
    Payment by Online Credit Card (AMEX, MASTERCARD, VISA and DISCOVER) is accepted. Your credit card information will be encrypted and processed via VeriSign Secure Online Payment Gateway so your privacy is protected. The One Club WILL NOT STORE your information for any reason.



  • SHORTLIST
    These are the submissions that were judged and advanced to the final round. The One Show will be announcing two shortlists, in November for Q1 and Q2, and in January for Q3. Please note that being shortlisted does not guarantee winning an award.

  • FINALIST
    After the final judging in March, The One Show will be releasing a list of all of the Finalists. Each Finalist has won either a Pencil or Merit award. The specific type of award will not be publicly revealed until The One Show award ceremonies.
    NOTE: All Finalists are subject to verification of the authenticity of the work prior to being awarded.

  • FINALIST CONFIRMATIONS
    All Finalists will be notified of their award in April, at which time they will be required to confirm that all information related to their winning entries is complete and accurate. Finalist Confirmations must be submitted to ensure that the correct information is presented online, during Creative Week, and at The One Show Ceremony.
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SUBMISSION MEDIA TERMS

  • SUBMISSION MEDIA
    This refers to the material and content that the jury will be judging. This can include physical items, digital images, videos, audio files, URLs or PDFs.

  • ELEMENT
    This refers to how many pieces were part of your campaign. i.e. 4 posters counts as 4 elements, 3 commercials count as 3 elements.
    NOTE: Case Study Videos do not count as 1 element - the video should contain an overview of the various elements of your campaign.

  • MEDIA
    Media includes physical items, digital images, videos, audio files, URLs or PDFs.
    NOTE: Reference Images are considered as Media, but not Submission Media.



  • CONTENT VIDEO
    A video with content as it was originally aired. Content Videos contain no extraneous information and should not include background, explanation or results.

  • CASE STUDY VIDEO
    A video that provides an explanation of the project. It should focus on the IDEA of the project and its creative execution. These videos may also include cultural background, explanation and results.



  • CONTENT IMAGE
    An image with content as it was originally placed. Content Images contain no extraneous information and should not include background, explanation or results.

  • INSTALLATION IMAGE
    These images show the work as it was placed and the surrounding environment. i.e. An image of a poster installed in a bus shelter, or a billboard on the side of a highway.

  • PROJECT BOARD
    A composite of multiple images and information that provides an explanation of the project. It should focus on the IDEA of the project and its creative execution. These can be submitted as printed pieces in Physical categories or as a jpeg in Digital Image categories. These composites may also include cultural background, explanation and results.
    NOTE: For digital project boards, all information should be large enough to be seen from a distance when projected.

  • REFERENCE IMAGES
    All entries require high res digital images. These images will be used for reference but will not be judged.
    NOTE: Radio entries do not require reference images, but they may be submitted with your entry.
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VERTICAL MARKETS

  • VERTICAL MARKET
    The specific industry to which your promoted product or service relates.

    Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from the Vertical Market options listed below.

    NOTE: Work that is created for a for-profit client that has a socially responsible message should be entered into the Corporate Social Responsibility (CSR) / Purpose-Led Marketing vertical. For example, a "don't text and drive" campaign for an automotive brand should go in the CSR vertical and NOT in the Automotive vertical.

    NOTE: The exact same piece may NOT be entered into different Vertical Markets.



  • AUTOMOTIVE / CARS / MOTORCYCLES / TRUCKS

  • BANKING / FINANCIAL SERVICES / INSURANCE / INVESTMENT

  • BEAUTY / COSMETICS / TOILETRIES / PERSONAL CARE
    Beauty products and services including self-care items like toothpaste, makeup, haircare, etc.

  • BEVERAGES - ALCOHOLIC DRINKS

  • BEVERAGES - NON-ALCOHOLIC DRINKS

  • CONSUMER PACKAGED GOODS / FOOD / CANDY / SNACKS
    Includes any fast-moving edible items sold in stores; foods that get used up and have to be replaced frequently

  • CONSUMER PRODUCTS
    Includes office supplies, etc.

  • CONSUMER SERVICES
    Includes services that do not involve the production of tangible goods (i.e., landscaping, moving, consulting, storage, couriers)

  • CORPORATE SOCIAL RESPONSIBILITY (CSR) / PURPOSE-LED MARKETING
    Work that is created for a for-profit client that has a socially responsible message

  • DURABLE CONSUMER GOODS / HOME APPLIANCES
    Consumer products that do not have to be purchased frequently that are made to last for an extended period of time
    (typically more than three years)

  • ENTERTAINMENT / MUSIC / FILM / TELEVISION

  • FASHION / CLOTHING / FOOTWEAR / ACCESSORIES

  • GAMING - DIGITAL / CONSOLE / ONLINE / MOBILE

  • HEALTH / PHARMACEUTICALS / PUBLIC HEALTH & SAFETY

  • HOUSEHOLD GOODS / CLEANING PRODUCTS
    Goods and products used to maintain a household (i.e., paint, gardening supplies, kitchen utensils)

  • INTERNAL & CORPORATE COMMUNICATIONS

  • LIFESTYLE

  • NON-PROFIT ORGANIZATIONS / CHARITIES / EDUCATION / GOVERNMENT

  • PET PRODUCTS & SERVICES

  • PUBLICATIONS & MEDIA / BOOKS / NEWS

  • REAL ESTATE

  • RESTAURANTS / FAST FOOD OUTLETS

  • RETAIL
    Any store that sells products to the public other than restaurants

  • SELF-PROMOTION

  • SPORTS / FITNESS / SPORTS APPAREL

  • TECHNOLOGY HARDWARE - ELECTRONICS / COMPUTERS / BUSINESS EQUIPMENT / MOBILE PHONES

  • TECHNOLOGY SOFTWARE - INTERNET / TELECOMMUNICATIONS / SOFTWARE & APPS

  • TOURISM / TRAVEL / TRANSPORTATION

  • TOYS & GAMES
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