The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q1 DEADLINE: Jul. 29, 2016

Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

View One Show FAQ

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo | Client: SHISEIDO CO., LTD.
    Title: High School Girl?
  • Company: Phenomenon / Los Angeles | Client: Wilson Sporting Goods
    Title: Wilson X Connected Basketball
  • Company: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica | Client: American Honda Motor Co., Inc
    Title: Paper
  • Company: Grey / New York + Rival School Pictures / New York | Client: States United to Prevent Gun Violence
    Title: The Gun Shop
  • Company: Y&R / New Zealand + DAVID / Miami | Client: Burger King
    Title: McWhopper
  • Company: Grey Canada / Toronto | Client: Moms Demand Action for Gun Sense in America
    Title: Groceries Not Guns
  • Company: emuni llp. / Tokyo | Client: RAPYARD
    Title: Loading
  • Company: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London | Client: Harvey Nichols
    Title: Shoplifters
  • Company: ROSAPARK / PARIS | Client: THALYS
    Title: Sounds of the City
  • Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
    Title: Straight Outta

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil