The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q1 DEADLINE: Jul. 29, 2016

Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

One Show FAQs

2017 One Show Entry Kit coming soon!

2016 Awards Archives

  • Company: The Martin Agency / Richmond + Hungry Man / New York | Client: GEICO
    Title: It's What You Do
  • Company: what3words / London | Client: what3words
    Title: The world addressed
  • Company: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London | Client: John Lewis
    Title: The Man on the Moon
  • Company: emuni llp. / Tokyo | Client: RAPYARD
    Title: Loading
  • Company: AKQA / Sao Paulo + AKQA / London | Client: Usher
    Title: Don't Look Away
  • Company: R/GA / New York + Owlet / Provo | Client: Owlet Baby Care
    Title: Owlet
  • Company: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London | Client: Harvey Nichols
    Title: Shoplifters
  • Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
    Title: Holograms for Freedom
  • Company: Clemenger BBDO / Melbourne | Client: Origin Energy
    Title: Rate My Roof
  • Company: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires | Client: Samsung
    Title: Safety Truck

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil