The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

One Show Deadlines
Final Deadline: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources

Download Resources:
2017 One Show Entry Guide

One Show Shortlists

Download Shortlists:
Q1 & Q2

Out of Fresh Ideas? Hop in the Shower!

2017 Entry Showcase

  • Company: LinShaobin Design / Shantou | Client: Runyuanchang
    Title: Cloudy Tea
  • Company: Dans Digital / Shenzhen | Client: Shenzhen dreams-on department store co.,Ltd.
  • Company: Dans Digital / Shenzhen | Client: Shenzhen Parkland Real Estate Development Co., Ltd.
    Title: Be one with the universe
  • Company: Dans Digital / Shenzhen | Client: Huafeng Century Group
    Title: Landing
  • Company: JWT / Beijing + MediaMonks / Shanghai | Client: Intel
    Title: History Comes Alive
  • Company: NH1 Design Communications Pvt Ltd / Gurgaon, Haryana | Client: Paradime Technologies Pvt Ltd
    Title: Branding a FinTech Startup in India
  • Company: Grosse8 GmbH / Cologne | Client: Galeria Kaufhof GmbH
    Title: Interactive Christmas-Window
  • Company: Sun-Life Interior Design / Taichung City | Client: Private Client
    Title: Active or Sedentary, Place with Humanities
  • Company: Sun-Life Interior Design / Taichung City | Client: Portfield Industrial
    Title: A Scene of Woods
  • Company: FCB Seoul / Seoul + The Headliners / Jakarta + Dr.Hook / Seoul | Client: Mondelez / Dong Suh Foods Corp.
    Title: Taste It With Your Ears

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil