The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

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View Categories & Fees

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York | Client: National Football League
    Title: Super Bowl Babies
  • Company: DDB Argentina / Buenos Aires + Central Films / Mexico | Client: FundaciĆ³n Argentina de Trasplante Hepatico
    Title: The Man & The Dog
  • Company: R/GA / New York | Client: Ad Council
    Title: Love Has No Labels
  • Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
    Title: Straight Outta
  • Company: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo | Client: Imayotsukasa Sake Brewery Co. Ltd.
    Title: Japanese Sake KOI
  • Company: BBH / London + Mill+ / London + String and Tins / London + The Mill / London | Client: Audi
    Title: Birth
  • Company: ROSAPARK / PARIS | Client: THALYS
    Title: Sounds of the City
  • Company: BETC / Paris + BETC Digital / Paris | Client: CANAL+
    Title: The Interactive Form
  • Company: The Martin Agency / Richmond + Furlined / New York | Client: GEICO
    Title: Fast Forward, Lake
  • Company: Grand Deluxe / Matsuyama | Client: HORI ARCHITECT
    Title: Blueprint of Typographic Landscape

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil