The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.
 

Creative Week is May 8-12, 2017


Important Information

One Show Deadlines
Physical Entry Deadline:
Feb. 17, 2017

Extended Deadline: Feb. 24, 2017
Digital entries only.

Each entry completed after Jan. 30 will incur a $60 USD late fee.


One Show Resources

View One Show FAQ
View Categories & Fees
View All Entry Resources

Download Resources:
2017 One Show Entry Guide


One Show Shortlists

Download Shortlists:
Q1 & Q2 | Q3



Out of Fresh Ideas? Hop in the Shower!





2017 Entry Showcase

  • Company: Liquid Advertising / El Segundo, CA | Client: Square Enix America
    Title: Prize of the Tomb Raider
  • Company: Liquid Advertising / El Segundo, CA | Client: Square Enix America
    Title: Titan Takeover @ Hollywood & Highland
  • Company: Anomaly / Los Angeles + Beats By Dre / Los Angeles + Smuggler / Los Angeles | Client: Anomaly
    Title: Beats By Dre - GOT NO STRINGS
  • Company: Anomaly / Los Angeles | Client: Anomaly
    Title: Beats by Dre - BE HEARD
  • Company: DENTSU INC. / Tokyo | Client: Geriatric health services facility HITORIZAWA
    Title: TON-TON VOICE SUMO
  • Company: Hoonigan Media Machine / Long Beach, CA | Client: Hoonigan
    Title: Gymkhana Nine
  • Company: Apple / Cupertino | Client: Apple
    Title: Take Mine
  • Company: Apple / Cupertino | Client: Apple
    Title: Dive
  • Company: The&Partnership / New York + m/SIX / New York | Client: Arconic
    Title: Arconic Brand Campaign
  • Company: Eleven, Inc. / San Francisco | Client: Virgin America Airlines
    Title: The Virgin America First Class Shoe

Past Winners

View the 2016 Rankings
2016 Rankings


Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil