The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: Ogilvy & Mather / Singapore | Client: TWITTER, INC
    Title: The Osama Bin Laden Raid
  • Company: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica | Client: American Honda Motor Co., Inc
    Title: Paper
  • Company: R/GA / New York + Owlet / Provo | Client: Owlet Baby Care
    Title: Owlet
  • Company: R/GA / New York | Client: Ad Council
    Title: Love Has No Labels
  • Company: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London | Client: British Fashion Council
    Title: Now in Soho
  • Company: Zulu Alpha Kilo / Toronto + zulubot / Toronto | Client: Zulu Alpha Kilo
    Title: Say No To Spec
  • Company: Grey / New York + Rival School Pictures / New York | Client: States United to Prevent Gun Violence
    Title: The Gun Shop
  • Company: Ogilvy & Mather / London | Client: 28 Too Many
    Title: It Happens Here
  • Company: Cossette / Toronto | Client: Sickkids Foundation
    Title: Life Unpaused
  • Company: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels | Client:
    Title: Call Brussels

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil