The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo | Client: TURNER COLOUR WORKS LTD.
    Title: Painting of Paints
  • Company: Zulu Alpha Kilo / Toronto + zulubot / Toronto | Client: Zulu Alpha Kilo
    Title: Say No To Spec
  • Company: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London | Client: Harvey Nichols
    Title: Shoplifters
  • Company: what3words / London | Client: what3words
    Title: The world addressed
  • Company: FRED & FARID / PARIS + KILLDEATH / PARIS | Client: Prodiss
    Title: #MaPlaceEstDansLaSalle
  • Company: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris | Client: L'Oréal Paris
    Title: Make Up Genius
  • Company: AKQA / San Francisco + LOS YORK / Los Angeles | Client: Jordan Brand
    Title: The Last Shot
  • Company: Deutsch / New York | Client: Krylon
    Title: The First Ever Pinterest Yard Sale
  • Company: Ogilvy & Mather / Singapore | Client: TWITTER, INC
    Title: First on Twitter
  • Company: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires | Client: Samsung
    Title: Safety Truck

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
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One Show Awards:
Purchase a One Show Pencil