The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

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View Categories & Fees

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: Ogilvy & Mather / London | Client: 28 Too Many
    Title: It Happens Here
  • Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
    Title: Straight Outta
  • Company: Grand Deluxe / Matsuyama | Client: HORI ARCHITECT
    Title: Blueprint of Typographic Landscape
  • Company: Grey / London + Albedo100 / Malmö | Client: Volvo Car UK
    Title: Volvo LifePaint
  • Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
    Title: Holograms for Freedom
  • Company: Grey Canada / Toronto | Client: Moms Demand Action for Gun Sense in America
    Title: Not Allowed
  • Company: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London | Client: Harvey Nichols
    Title: Shoplifters
  • Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
    Title: Holograms for Freedom
  • Company: AlmapBBDO / São Paulo | Client: Getty Images
    Title: 20 Years
  • Company: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London | Client: John Lewis
    Title: The Man on the Moon

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
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One Show Awards:
Purchase a One Show Pencil