The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Get your One Show and Creative Week tickets now! Order by April 3rd to take advantage of special Early Prices.

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Creative Week is May 8-12, 2017


Important Information

One Show Deadlines
Physical Entry Deadline:
Feb. 17, 2017

Extended Deadline: Feb. 24, 2017
Digital entries only.

Each entry completed after Jan. 30 will incur a $60 USD late fee.


One Show Resources

View One Show FAQ
View Categories & Fees
View All Entry Resources

Download Resources:
2017 One Show Entry Guide


One Show Shortlists

Download Shortlists:
Q1 & Q2 | Q3



Judge's Pick of the Day





2017 Entry Showcase

  • Company: MJD / San Diego | Client: Disney
    Title: Ghostly Digital Experiences for Disney's Haunted Mansion
  • Company: Dentsu Impact Pvt Ltd / Gurgaon | Client: QFIX
    Title: Sticks like a
  • Company: McCann New York / New York | Client: Verizon FIOS
    Title: Fios Half House
  • Company: McCann New York / New York | Client: New York Lottery
    Title: Untangling the Holiday Spirit
  • Company: McCann New York / New York | Client: Unites States Postal Service
    Title: Hippo
  • Company: McCann New York / New York | Client: U.S. Army
    Title: Cryptaris
  • Company: McCann New York / New York | Client: Cigna
    Title: Walk
  • Company: McCann New York / New York | Client: Cigna
    Title: Romance
  • Company: McCann New York / New York | Client: Cigna
    Title: TV Doctors of America
  • Company: McCann New York / New York | Client: Tommee Tippee
    Title: The Cutest Cause

Past Winners

View the 2016 Rankings
2016 Rankings


Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil