The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

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View Categories & Fees

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: BBH / London + Mill+ / London + String and Tins / London + The Mill / London | Client: Audi
    Title: Birth
  • Company: Grey Canada / Toronto | Client: Moms Demand Action for Gun Sense in America
    Title: Groceries Not Guns
  • Company: Garbergs / Stockholm + RIVER/ISBIT / Stockholm | Client: Björn Borg
    Title: First Person Lover
  • Company: BBDO / New York | Client: GE
    Title: GE Podcast Theatre presents The Message
  • Company: Del Campo Saatchi & Saatchi / Buenos Aires | Client: Andes Beer
    Title: The Fairest Night of All
  • Company: Grey / New York + Rival School Pictures / New York + The Mill / New York | Client: States United to Prevent Gun Violence
    Title: The Gun Shop
  • Company: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo | Client: Imayotsukasa Sake Brewery Co. Ltd.
    Title: Japanese Sake KOI
  • Company: BBDO Russia Group / Moscow + Proximity Russia / Moscow | Client: 3M
    Title: The Banner That Makes You Like Banners
  • Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
    Title: Straight Outta
  • Company: iyamadesign inc. / Tokyo | Client: Kamoi kakoshi Co., Ltd.
    Title: mt expo yokohama

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
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One Show Awards:
Purchase a One Show Pencil