The One Show is one of the most prestigious awards competitions in advertising, design and interactive. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

SAVE THE DATE! Creative Week 2017 is May 8th-12th.

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2016 Winners Showcase

  • Company: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles | Client: REI
    Title: #OptOutside
  • Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
    Title: Straight Outta
  • Company: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires | Client: Samsung
    Title: Safety Truck
  • Company: Cossette / Toronto | Client: Sickkids Foundation
    Title: Life Unpaused
  • Company: Ogilvy & Mather,Taipei / Taipei city | Client: Far EasTone Telecommunications Company
    Title: #MyFutureIsMineToSave
  • Company: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo | Client: SHISEIDO CO., LTD.
    Title: High School Girl?
  • Company: what3words / London | Client: what3words
    Title: The world addressed
  • Company: Impact BBDO / Dubai | Client: Mercedes-Benz
    Title: The Tribal Rapport Field Guide
  • Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
    Title: Holograms for Freedom
  • Company: ROSAPARK / PARIS | Client: THALYS
    Title: Sounds of the City

Important Information

Upcoming Dates
Creative Week - May 8-12, 2017

One Show Creative Summit
May 11, 2017

Related Links

2016 Awards Archives

2016 Awards Rankings

2016 Young Ones Archive

Creative Week 2016 Photos

Creative Week 2016 Videos