The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q1 DEADLINE: Jul. 29, 2016

Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

One Show FAQs

2017 One Show Entry Kit coming soon!

2016 Awards Archives

  • Company: Y&R / New Zealand + DAVID / Miami | Client: Burger King
    Title: McWhopper
  • Company: Grey / New York + Rival School Pictures / New York | Client: States United to Prevent Gun Violence
    Title: The Gun Shop
  • Company: Clemenger BBDO / Melbourne | Client: Origin Energy
    Title: Rate My Roof
  • Company: AlmapBBDO / São Paulo | Client: Getty Images
    Title: 20 Years
  • Company: BBDO / New York | Client: GE
    Title: GE Podcast Theatre presents The Message
  • Company: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London | Client: John Lewis
    Title: The Man on the Moon
  • Company: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York | Client: National Football League
    Title: Super Bowl Babies
  • Company: Ogilvy & Mather / Singapore | Client: TWITTER, INC
    Title: The 2008 China Earthquake
  • Company: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris | Client: L'Oréal Paris
    Title: Make Up Genius
  • Company: Grey / London + Albedo100 / Malmö | Client: Volvo Car UK
    Title: Volvo LifePaint

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil