The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.
 

Creative Week is May 8-12, 2017


Important Information

Quarterly Deadlines
Q3 Deadline: Dec. 2, 2016

Final Deadline: Jan. 27, 2017


One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources

Download Resources:
2017 One Show Entry Guide


One Show Shortlists

Download Shortlists:
Q1 & Q2



2017 Entry Showcase

  • Company: Dollar Shave Club / Venice, CA + DKP Designs Inc. / El Segundo | Client: Dollar Shave Club
    Title: The DSC Traveler
  • Company: ChefsFeed / San Francisco | Client: Coca-Cola
    Title: Family Meal | Alamar Kitchen & Bar
  • Company: nova/sb / Brasília + Sonido / Rio de Janeiro | Client: CAIXA ECONÔMICA FEDERAL
    Title: Sounds of Conquer
  • Company: nova/sb / Brasília + Vetor Zero / Lobo / São Paulo | Client: CAIXA ECONÔMICA FEDERAL
    Title: EMOTIONS FACTORY
  • Company: nova/sb / Brasília + Vetor Zero / Lobo / São Paulo | Client: CAIXA ECONOMICA CULTURAL
    Title: EMOTIONS FACTORY - Theater Announcement
  • Company: TBWAMedia Arts Lab / Global + OMD Worldwide / Los Angeles | Client: Apple
    Title: Shot on iPhone: Bastille Day
  • Company: Bensimon Byrne / Toronto | Client: SVEDKA Vodka / Constellation Brands USA
    Title: SVEDKA Strawberry Lemonade Preroll
  • Company: Bensimon Byrne / Toronto | Client: SVEDKA Vodka / Constellation Brands USA
    Title: SVEDKA Flavor Vortex
  • Company: Bensimon Byrne / Toronto | Client: SVEDKA Vodka / Constellation Brands USA
    Title: SVEDKA Flavor Family
  • Company: Bensimon Byrne / Toronto | Client: SVEDKA Vodka / Constellation Brands USA
    Title: SVEDKA Cucumber Lime Preroll

Past Winners

View the 2016 Rankings
2016 Rankings


Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil