The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

One Show Deadlines
Physical Entry Deadline:
Feb. 17, 2017

Extended Deadline: Feb. 24, 2017
Digital entries only.

Each entry completed after Jan. 30 will incur a $60 USD late fee.

One Show Resources

View One Show FAQ
View Categories & Fees
View All Entry Resources

Download Resources:
2017 One Show Entry Guide

One Show Shortlists

Download Shortlists:
Q1 & Q2 | Q3

Out of Fresh Ideas? Hop in the Shower!

2017 Entry Showcase

  • Company: ken-tsai lee design lab/Taiwan tech / Taipei | Client: new advertising co,.let
    Title: I want my own house
  • Company: Gladeye / Auckland | Client: Huffington Post Highline
    Title: The 21st Century Gold Rush
  • Company: MARCA / Miami | Client: Florida Coalition Against Human Trafficking
    Title: Models Wanted
  • Company: Tapad / New York, NY | Client: Tootsie Pops
    Title: Tootsie Pops Interactive
  • Company: FleishmanHillard / Toronto | Client: Ontario Road Builders' Association (ORBA)
    Title: #SiteUnseen
  • Company: Anomaly / New York + Park Pictures LLC / New York + Moving Picture Company / New York | Client: Kohl's
    Title: Give a Little More - The Dinner
  • Company: J. Walter Thompson / Atlanta + Chirp Films / Charlotte + Moving Picture Company / New York | Client: Scana Energy
    Title: BBQ
  • Company: Bartle Bogle Hegarty / New York + Moving Picture Company / New York + Biscuit Filmworks / New York | Client: Macy's
    Title: Old Friends Thanksgiving
  • Company: Wieden + Kennedy / Portland + Moving Picture Company / Los Angeles + Anonymous / Los Angeles | Client: Nike
    Title: The Conductor
  • Company: Droga5 / New York | Client: Project Rock
    Title: Rock Clock

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil