The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

One Show Deadlines
Final Deadline: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources

Download Resources:
2017 One Show Entry Guide

One Show Shortlists

Download Shortlists:
Q1 & Q2

Out of Fresh Ideas? Hop in the Shower!

2017 Entry Showcase

  • Company: OPT, Inc. / Tokyo + BUENOS FILM, Inc. / Tokyo + FROGLOUD, Inc. / Tokyo + STARDUST PROMOTION, Inc. / Tokyo | Client: NIFTY Corporation
    Title: 【Short Narrative】Mitsuru Todoroki's Prejudice
  • Company: OPT, Inc. / Tokyo + Wasa-be Advertising inc. / Tokyo | Client: FUJIFILM Corporation
    Title: GANGURO gals
  • Company: OPT, Inc. / Tokyo + AOI Pro. Inc / Tokyo + C3Film Co.,Ltd. / Tokyo | Client: TOMY COMPANY,LTD.
    Title: Playing Real "Game of Life" at the airport
  • Company: Trine Design Associates Pte Ltd / Singapore | Client: Sunday Folks
    Title: The Sweets of Sunday Folks Packaging
  • Company: Kickass Factory / Budapest + Kraft / Budapest | Client: Galamb Tailoring
    Title: Galamb Tailoring‘Galamb’ is a bespoke tailoring service located in the heart of Budapest owned by two bro
  • Company: For The People / Sydney | Client: The Biennale of Sydney
    Title: The Biennale of Sydney
  • Company: For The People / Sydney | Client: Biennale of Sydney
    Title: 20th Biennale guide book
  • Company: LinShaobin Design / Shantou | Client: Runyuanchang
    Title: Cloudy Tea
  • Company: Dans Digital / Shenzhen | Client: Shenzhen dreams-on department store co.,Ltd.
  • Company: Dans Digital / Shenzhen | Client: Shenzhen Parkland Real Estate Development Co., Ltd.
    Title: Be one with the universe

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil