The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.
 

Creative Week is May 8-12, 2017


Important Information

Quarterly Deadlines
Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017


One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources

Downloads:

2017 One Show Entry Guide

Submission Media Requirements


2016 Awards Archives

  • Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
    Title: Straight Outta
  • Company: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco | Client: Adobe
    Title: Dream On
  • Company: R/GA / New York | Client: Ad Council
    Title: Love Has No Labels
  • Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
    Title: Holograms for Freedom
  • Company: Zambezi / Culver City + Active Theory / Venice | Client: Stance
    Title: Shop With the Force
  • Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
    Title: Holograms for Freedom
  • Company: R/GA / New York | Client: Ad Council
    Title: Love Has No Labels
  • Company: Ogilvy & Mather / Singapore | Client: TWITTER, INC
    Title: First on Twitter
  • Company: AKQA / San Francisco + LOS YORK / Los Angeles | Client: Jordan Brand
    Title: The Last Shot
  • Company: dummy. / venice + mcgarrybowen / london + out-sider / london | Client: The Scott's Miracle Grow Company
    Title: I'm Weeding Right Now

Past Winners

View the 2016 Rankings
2016 Rankings


Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil