The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

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Creative Week is May 8-12, 2017




Judge's Pick of the Day





2017 Entry Showcase

  • Company: PRETTYBIRD / Culver City | Client: Beyoncé
    Title: Beyoncé - "Formation"
  • Company: Saatchi & Saatchi / London + BUF / Paris | Client: Deutsche Telekom
    Title: Sea Hero Quest
  • Company: Saatchi & Saatchi / London + MJZ / London | Client: VISA Europe
    Title: The Heart
  • Company: Saatchi & Saatchi / London + MJZ / London | Client: HomeAway
    Title: Get HomeAway from It All
  • Company: MJD / San Diego | Client: Disney
    Title: Ghostly Digital Experiences for Disney's Haunted Mansion
  • Company: Dentsu Impact Pvt Ltd / Gurgaon | Client: QFIX
    Title: Sticks like a
  • Company: McCann New York / New York | Client: Verizon FIOS
    Title: Fios Half House
  • Company: McCann New York / New York | Client: New York Lottery
    Title: Untangling the Holiday Spirit
  • Company: McCann New York / New York | Client: Unites States Postal Service
    Title: Hippo
  • Company: McCann New York / New York | Client: U.S. Army
    Title: Cryptaris

Past Winners

View the 2016 Rankings
2016 Rankings


Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil