The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

One Show Deadlines
Physical Entry Deadline:
Feb. 17, 2017

Extended Deadline: Feb. 24, 2017
Digital entries only.

Each entry completed after Jan. 30 will incur a $60 USD late fee.

One Show Resources

View One Show FAQ
View Categories & Fees
View All Entry Resources

Download Resources:
2017 One Show Entry Guide

One Show Shortlists

Download Shortlists:
Q1 & Q2 | Q3

Out of Fresh Ideas? Hop in the Shower!

2017 Entry Showcase

  • Company: Droga5 / New York | Client: Project Rock
    Title: Rock Clock
  • Company: Droga5 / New York + Somesuch/Anonymous Content / London + Epoch Films / New York + The Director’s Bureau / Los Angeles | Client: Google
    Title: Made By Google
  • Company: Translation LLC / New York | Client: Champs Sports
    Title: Champs Sports X DJ Khaled
  • Company: i.d.e.a. / San Diego + The Character Shop / Simi Valley | Client: Innovation Alliance
    Title: INO-V8
  • Company: McGarrah Jessee / Austin | Client: Justin Work Boots
    Title: Justin Work Boots Christmas Card
  • Company: McGARRAH JESSEE / Austin Texas | Client: Shiner Beers
    Title: PBS Austin City LImits Shiner Beers Sponsorship
  • Company: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil | Client: Liomont / Analgen Forte
    Title: Judgment
  • Company: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil | Client: Liomont / Analgen Forte
    Title: iPain
  • Company: SapientRazorfish / Miami | Client: The Miami HEAT
    Title: Miami HEAT App
  • Company: Campfire at SapientRazorfish / New York | Client: National Geographic Channel
    Title: Stand with Malala

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil