The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.
 

Creative Week is May 8-12, 2017


Important Information

One Show Deadlines
Physical Entry Deadline:
Feb. 17, 2017

Extended Deadline: Feb. 24, 2017
Digital entries only.

Each entry completed after Jan. 30 will incur a $60 USD late fee.


One Show Resources

View One Show FAQ
View Categories & Fees
View All Entry Resources

Download Resources:
2017 One Show Entry Guide


One Show Shortlists

Download Shortlists:
Q1 & Q2 | Q3



Out of Fresh Ideas? Hop in the Shower!





2017 Entry Showcase

  • Company: YS Design Studio / New Delhi | Client: Mrs Tarini Jindal
    Title: LSD (Losing your Senses Daily)
  • Company: YS Design Studio / New Delhi | Client: Mr Purrshottam Bhageria
    Title: ‘Journey of a Lifetime invite
  • Company: 303 MullenLowe / Sydney + Full Sway / Sydney + Nuclear Films / Sydney + Betty Wants In / Sydney | Client: Harley-Davidson Motor Company Australia & New Zealand
    Title: Superhero Customs
  • Company: J Walter Thompson / New York City | Client: Black Lives Matter
    Title: Unsafety Check
  • Company: J Walter Thompson / New York City | Client: Black Lives Matter
    Title: Unsafety Check
  • Company: Grey / San Francisco, CA + Helo / Venice, CA + Beast Editorial / San Francisco, CA + Norton / Mountain View, CA | Client: Norton
    Title: The Most Dangerous Town on the Internet - Where Cybercrime Goes to Hide
  • Company: Butler, Shine, Stern & Partners / Sausalito | Client: PowerBar, Inc.
    Title: Personalized Lochte
  • Company: Sarver Strategies / Austin + TKO Advertising / Austin | Client: Texas Cultural Trust
    Title: Art Can :30 English
  • Company: Bartle Bogle Hegarty / Los Angeles | Client: Civic Nation
    Title: The United State of Women Launch Film
  • Company: Bartle Bogle Hegarty / Los Angeles | Client: Civic Nation
    Title: The United State of Women Campaign

Past Winners

View the 2016 Rankings
2016 Rankings


Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil