The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines
Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources


2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

  • Company: Cossette / Toronto | Client: Sickkids Foundation
    Title: Life Unpaused
  • Company: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York | Client: National Football League
    Title: Listen
  • Company: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore | Client: Scoot
    Title: Inspiring Spirit
  • Company: Arnold Worldwide / New York + Havas Worldwide / New York | Client: Reese's
    Title: #AllTreesAreBeautiful
  • Company: Grey / New York | Client: Volvo
    Title: Interception
  • Company: Grey Canada / Toronto | Client: Moms Demand Action for Gun Sense in America
    Title: Groceries Not Guns
  • Company: BBH / London + Mill+ / London + String and Tins / London + The Mill / London | Client: Audi
    Title: Birth
  • Company: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco | Client: Adobe
    Title: Dream On
  • Company: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris | Client: L'Oréal Paris
    Title: Make Up Genius
  • Company: Phenomenon / Los Angeles | Client: Wilson Sporting Goods
    Title: Wilson X Connected Basketball

Past Winners

View the 2016 Rankings
2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil