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The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

In 2017 The One Show includes new categories and a new structure, highlighting work in key verticals such as automotive, consumer packaged goods and retail. This year also sees the return of the Penta Pencil, which was launched last year to recognize the best, most creative partnerships between client and agency spanning at least 5 years.

Creative Week is May 8-12, 2017

Important Information

Quarterly Deadlines

Q2 DEADLINE: Sep. 30, 2016

Q3 DEADLINE: Dec. 2, 2016

FINAL DEADLINE: Jan. 27, 2017

One Show Resources

View One Show FAQ

View Categories & Fees

View All Entry Resources

Downloads:

2017 One Show Entry Guide

Submission Media Requirements

2016 Awards Archives

Company: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles | Client: Beats By Dr. Dre
Title: Straight Outta

COMPANY:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
CLIENT:
Beats By Dr. Dre
Company: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco | Client: Adobe
Title: Dream On

COMPANY:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
CLIENT:
Adobe
Company: R/GA / New York | Client: Ad Council
Title: Love Has No Labels

COMPANY:
R/GA / New York
CLIENT:
Ad Council
Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
Title: Holograms for Freedom

COMPANY:
DDB Spain / Madrid
CLIENT:
No somos delito (We are not crime)
Company: Zambezi / Culver City + Active Theory / Venice | Client: Stance
Title: Shop With the Force

COMPANY:
Zambezi / Culver City + Active Theory / Venice
CLIENT:
Stance
Company: DDB Spain / Madrid | Client: No somos delito (We are not crime)
Title: Holograms for Freedom

COMPANY:
DDB Spain / Madrid
CLIENT:
No somos delito (We are not crime)
Company: R/GA / New York | Client: Ad Council
Title: Love Has No Labels

COMPANY:
R/GA / New York
CLIENT:
Ad Council
Company: Ogilvy & Mather / Singapore | Client: TWITTER, INC
Title: First on Twitter

COMPANY:
Ogilvy & Mather / Singapore
CLIENT:
TWITTER, INC
Company: AKQA / San Francisco + LOS YORK / Los Angeles | Client: Jordan Brand
Title: The Last Shot

COMPANY:
AKQA / San Francisco + LOS YORK / Los Angeles
CLIENT:
Jordan Brand
Company: dummy. / venice + mcgarrybowen / london + out-sider / london | Client: The Scott's Miracle Grow Company
Title: I'm Weeding Right Now

COMPANY:
dummy. / venice + mcgarrybowen / london + out-sider / london
CLIENT:
The Scott's Miracle Grow Company

Past Winners

View the 2016 Rankings

2016 Rankings

Past Winners

Online Archives:
2016 Pencil & Merit Winners

One Show Annuals:
Purchase a One Show Annual

One Show Awards:
Purchase a One Show Pencil