The One Show

What's New for 2024

The One Show has updated the categories and policies for 2024 in our continuing effort to keep the show relevant and to reflect our ever-evolving industry.

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Categories

The One Show has added new categories across all disciplines. Highlights are below.

Creative Use of Technology – New Discipline
Added this year to celebrate the amazing work that is being done using technology as a creative tool.
View Creative Use of Technology categories
View all technology categories

Business-to-Business / B2B
B2B categories have been expanded, giving this particular client/audience relationship a variety of new places to highlight the unique challenges of marketing within an industry.
NOTE: B2B work can also be entered into all other One Show categories.
View B2B categories

Commerce
Additional categories for commerce have been added to a variety of disciplines.
View Commerce categories

Packaging
Categories for packaging have been expanded and added to more disciplines.
View Packaging categories

Use of Humor & Use of Drama
Categories have been added to several disciplines to celebrate the use of humor and drama as creative tools.
View Use of Humor categories
View Use of Drama categories

Innovation
Categories in Innovation have been expanded to focus on the different ways that a piece can be pushing the boundaries of creativity and media. From the truly new ideas, the creative ways to execute an idea, or the brilliant use of a particular media — each discipline now has a variety of Innovation categories to celebrate the evolution of creativity in advertising.
View categories for Innovation in New Ideas
View categories for Innovation in Execution
View categories for Innovation in Use of Media
View categories for Innovation in Craft

For Good
Categories have been added across the show to reward purpose-driven work that is not only successful within the discipline, but also promotes positive social, environmental, or cultural change.
View For Good categories

Content at the Speed of Culture
In recognition of the ever-growing need for creating work at a fast pace in response to the world outside, this category has been added to the Cultural Driver discipline.
View Cultural Driver categories

Awards & Rankings

The One Show is making several updates to awards and rankings for the 2024 season. Highlights are below.

Awarded Work & Rankings Points
All wins will receive Rankings Points. Work that wins multiple times within a discipline will no longer receive points for only the highest-ranked win.
Learn more about Rankings.

Best of Discipline
Best of Discipline awards will be awarded exclusively to brand-based work. Non-Profit work will no longer be eligible for this award.

Best of Non-Profit – New Award
The top-scoring work from across all disciplines will be voted on by the entire jury to determine the year's Best of Non-Profit winner.
NOTE: Best of Non-Profit will be awarded the same Rankings points as a Best of Discipline award.

Policies

The One Show has updated several policies for the 2024 season.

Jury Presidents
After much deliberation, the Board of Directors of The One Club for Creativity has decided to introduce Jury Presidents to The One Show. Jury Presidents will help guide complicated conversations around polarizing work, and have the opportunity to help cast, curate, and diversify juries. They will have a vote like all the other members of the jury.

One Club Board Participation
A board member will be present in each jury room during the second round and final discussion. While they will not vote on the work, they will provide consistency in the process and will be available to resolve issues that might arise.

Entry Fees
Entry Fees in the Final Deadline have increased.
View the Fees page