CATEGORIES / FEES / REQUIREMENTS

Gaming

Gaming recognizes interactive experiences that use gameplay to entertain, inform, and create community.
NOTE: Marketing for video games should be entered into the appropriate discipline for the medium in which the campaign ran (Film, Out of Home, Experiential, Integrated, etc.).

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Gaming
Web Games

GA_01: Web Games – Branded Game
Final Deadline Fee: $750.00

A single (1) or series (2-5) of new web-based games built around a brand, product, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: Branded elements within existing web-based games should be entered into GA_02: Brand Integration / Placement.

GA_02: Web Games – Brand Integration / Placement
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded elements built into an existing web-based game to promote a brand, product, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: New web-based games created around a brand should be entered into GA_01: Branded Game.

Gaming
Mobile Games

GA_03: Mobile Games – Branded Game
Final Deadline Fee: $750.00

A single (1) or series (2-5) of new mobile-based games built around a brand, product, message, or service.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.
NOTE: Branded elements within existing mobile games should be entered into GA_04: Brand Integration / Placement.

GA_04: Mobile Games – Brand Integration / Placement
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded elements built into an existing mobile-based game to promote a brand, product, message, or service.
NOTE: No special equipment will be used for judging. Download links may be provided, but judges are not required to use them. The judging media must showcase the game.
NOTE: New mobile games created around a brand should be entered into GA_03: Branded Game.

Gaming
PC Games

GA_05: PC Games – Branded Game
Final Deadline Fee: $750.00

A single (1) or series (2-5) of new PC games built around a brand, product, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: Branded elements within existing PC games should be entered into GA_06: Brand Integration / Placement.

GA_06: PC Games – Brand Integration / Placement
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded elements built into an existing PC game to promote a brand, product, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: New PC games created around a brand should be entered into GA_05: Branded Game.

Gaming
Console Games

GA_07: Console Games – Branded Game
Final Deadline Fee: $750.00

A single (1) or series (2-5) of new console games built around a brand, product, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: Branded elements within existing console games should be entered into GA_08: Brand Integration / Placement.

GA_08: Console Games – Brand Integration / Placement
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded elements built into an existing console game to promote a brand, product, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the game.
NOTE: New console games created around a brand should be entered into GA_07: Branded Game.

Gaming
Experiential & Immersive Games

GA_09: Experiential & Immersive Games
Final Deadline Fee: $750.00

A single (1) or series (2-5) of immersive games created around a brand, product, message, or service that require participants to interact with a physical environment. Includes experiences designed for new or existing physical spaces.
NOTE: Physical gaming products should be entered into GA_11: Physical Gaming Accessories.

Gaming
Brands & The Metaverse

GA_10: Brands & the Metaverse
Final Deadline Fee: $750.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time within gameplay.
NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

Gaming
Physical Gaming Accessories

GA_11: Physical Gaming Accessories
Final Deadline Fee: $750.00

A single (1) or series (2-5) of commercially-available physical products that enhance gameplay of a digital game, created to communicate a brand's personality or story. Includes both branded products and products intended for use with a branded game.
NOTE: No special equipment will be used for judging. The required submission media must showcase the physical accessory.

Gaming
Branded Virtual Goods

GA_12: Branded Virtual Goods
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded digital items that can be purchased by the user to enhance their gaming experience. Includes skins, NFTs, avatar apparel, and other digital goods.
NOTE: No special equipment will be used for judging. The required submission media must showcase the virtual goods.

Gaming
Craft

GA_13: Craft - Art Direction
Final Deadline Fee: $750.00

The overall visual appearance of a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.

GA_14: Craft - Storytelling
Final Deadline Fee: $750.00

The integration of visuals, audio, and character development within a single (1) or series (2-5) of digital games to create a narrative. Includes branded games or games with brand integration or placement.

GA_15: Craft - VFX & Animation
Final Deadline Fee: $750.00

Animation or visual effects applied to a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.

GA_16: Craft - Music
Final Deadline Fee: $750.00

Use of original or adapted licensed music in a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.

GA_17: Craft - Sound Design
Final Deadline Fee: $750.00

The creation and application of sounds which accentuate, highlight, and score moments and movements in a single (1) or series (2-5) of digital games. Includes branded games or games with brand integration or placement.

Gaming
Innovation & Transformation

GA_18: Innovation in Gaming
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital games or gaming experiences that explore transformative ideas, devices, or methods in their execution and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

GA_19: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital games or gaming experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.