CATEGORIES / FEES / REQUIREMENTS

Radio & Audio

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Radio & Audio
Sonic Branding / Branded Audio

RA_01: Sonic Branding / Branded Audio
Third Deadline Fee: $700.00

A single (1) or series (2-5) of sounds or compositions used to identify a brand. Includes sonic logos, jingles, etc.

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Radio & Audio
Broadcast

RA_02: Broadcast - Single
Third Deadline Fee: $700.00

A single (1) commercial spot broadcast over national, regional, or satellite radio stations.

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RA_03: Broadcast - Series
Third Deadline Fee: $850.00

A series (2-5) of commercial spots broadcast over national, regional, or satellite radio stations.

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Radio & Audio
Online

RA_04: Online - Streaming Audio Advertising
Third Deadline Fee: $700.00

A single (1) or series (2-5) of commercial spots broadcast over an internet radio station or platform.

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RA_05: Online - Branded Podcast
Third Deadline Fee: $700.00

A single (1) or series (2-5) of podcasts that integrate a brand into its content.

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Radio & Audio
Custom Content

RA_06: Custom Content
Third Deadline Fee: $700.00

A single (1) or series (2-5) of branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

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Radio & Audio
Experiential Radio & Audio

RA_07: Experiential Radio & Audio
Third Deadline Fee: $700.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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Radio & Audio
Brand Partnerships

RA_08: Brand Partnerships
Third Deadline Fee: $700.00

Two or more brands working together to create a single (1) or series (2-5) of audio-based pieces.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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Radio & Audio
Craft

RA_09: Craft - Writing - Single
Third Deadline Fee: $700.00

Writing of a single (1) audio-based piece.

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RA_10: Craft - Writing - Series
Third Deadline Fee: $850.00

Writing of a series (2-5) of audio-based pieces.

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RA_11: Craft - Sound Design
Third Deadline Fee: $700.00

Sound design of a single (1) or series (2-5) of audio-based pieces.

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RA_12: Craft - Use of Music
Third Deadline Fee: $700.00

Use of original or adapted music in a single (1) or series (2-5) of audio-based pieces.

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RA_13: Craft - Direction
Third Deadline Fee: $700.00

Direction in a single (1) or series (2-5) of audio-based pieces.

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RA_14: Craft - Casting
Third Deadline Fee: $700.00

Casting in a single (1) or series (2-5) of audio-based pieces.

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Radio & Audio
Innovation & Transformation

RA_15: Innovation in Radio & Audio
Third Deadline Fee: $700.00

A single (1) or series (2-5) of radio and audio advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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RA_16: Innovation in Lockdown
Third Deadline Fee: $700.00

A single (1) or series (2-5) of radio and audio advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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