The One Show

Radio & Audio-First

Radio & Audio recognizes advertising in the form of audio-based content such as broadcast or online commercial spots and podcasts.

View 2023 winners



ELIGIBILITY
Project must have launched between January 1, 2023 - March 1, 2024.

ENTRY REQUIREMENTS
All One Show entries require both information on the project and media.
Below is the information that is required for all entries, regardless of category. Refer to the individual categories for additional requirements.
NOTE: Entry information should not contain agency details, as judging is anonymous; this does not apply to self promotion work.
NOTE: Do NOT use all capital letters when providing information.

  • Entry Title: Give your entry a name. The jury will see this, it will be used to reference your entry, and it will show in the online Archives for winning work.
  • Client / Brand: Who was the client on the project?
  • Client Type: Choose from: Consumer / Brand, Business to Business, Corporate Social Responsibility, Non-Profit
  • Vertical Market: The specific industry to which the product or service relates. See the full list of options here.
  • Launch Date: The month and year in which the work first ran, aired, was published, etc.
  • Entry Description: Describe your project in 300 words or less; the jury will see this. (optional, but highly recommended)
    NOTE: Some categories require additional written information and context. See individual categories for details.
  • Translation to English: Required for all entries which are not originally in English.
    NOTE: Video entries should include subtitles when possible.
Each category accepts specific media types. For general file specifications, view the Submission Media page.
Media can be attached to your entry after your category is selected. Click the View Submission Requirements button on a category below for details.

Digital media will be saved into your account. Identical media will not need to be added more than once as it can be attached to entries from your Manage Media list.

SUBMISSION MEDIA
  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.

REFERENCE IMAGES
  • ALL entries require high res digital reference images. These images will not be judged. However, they may be used by The One Show for promotional purposes.

ENTRY THUMBNAIL
  • Every entry requires a thumbnail image. The jury will see this for reference only, it will not be judged.
A Primary Credit is the only credit required to submit an entry.
NOTE: Credits do not need to be completed in order to submit entries. Credits may be added to a closed entry after it has been completed and judged.

Credits will be saved into your account. Identical credits will not need to be added more than once as they can be attached to entries from your Manage Credits list.

COMPANY
Company credits each require the following:
  • Company Name
  • Company City
  • Company Type is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.

INDIVIDUAL
Individual credits each require the following:
  • First Name
  • Last Name
  • Title is to be selected from the list provided.
    NOTE: "Other" can be selected, but will not be ranked.
  • Company / Company City is the company that this individual is associated with (optional)



CATEGORIES


Radio & Audio-First
Sonic Branding / Branded Audio

RA_01: Sonic Branding / Branded Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of sounds or compositions used to identify a brand. Includes sonic logos, jingles, etc.
Radio & Audio-First
Broadcast

RA_02: Broadcast - Single
Final Deadline Fee: $900.00

A single (1) commercial spot broadcast over national, regional, or satellite radio stations.

RA_03: Broadcast - Series
Final Deadline Fee: $1,050.00

A series (2-5) of commercial spots broadcast over national, regional, or satellite radio stations.
Radio & Audio-First
Online

RA_04: Online - Streaming Audio Advertising
Final Deadline Fee: $900.00

A single (1) or series (2-5) of commercial spots broadcast over an internet radio station or platform.

RA_05: Online - Branded Podcast
Final Deadline Fee: $900.00

A single (1) or series (2-5) of podcasts that integrate a brand into its content.
Radio & Audio-First
Custom Content

RA_06: Custom Content
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
Radio & Audio-First
Experiential Radio & Audio

RA_07: Experiential Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
Radio & Audio-First
Commerce

RA_08: Commerce
Final Deadline Fee: $900.00

A single (1) or series (2-5) of branded audio communications that facilitates the buying, selling, or trading of goods or services. Includes the use of voice assistants, audiobots, podcasts, and other audio-led experiences.
Radio & Audio-First
B2B Communications

RA_09: B2B Communications
Final Deadline Fee: $900.00

A single (1) or series (2-10) of audio-led advertising intended to communicate a message or service between businesses.
Radio & Audio-First
Radio & Audio for Good

RA_10: Radio & Audio for Good
Final Deadline Fee: $900.00

A single (1) or series (2-5) of audio-led advertising that creates a positive change by addressing a pressing social, environmental, or cultural challenge and that benefits a larger purpose than the brand.
Radio & Audio-First
Brand Partnerships

RA_11: Brand Partnerships
Final Deadline Fee: $900.00

Two or more brands working together to create a single (1) or series (2-5) of audio-based pieces.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Radio & Audio-First
Craft

RA_12: Craft - Writing - Single
Final Deadline Fee: $900.00

Writing of a single (1) audio-based piece.

RA_13: Craft - Writing - Series
Final Deadline Fee: $900.00

Writing of a series (2-5) of audio-based pieces.

RA_14: Craft - Sound Design
Final Deadline Fee: $900.00

Sound design of a single (1) or series (2-5) of audio-based pieces.

RA_15: Craft - Use of Music
Final Deadline Fee: $900.00

Use of original or adapted music in a single (1) or series (2-5) of audio-based pieces.

RA_16: Craft - Voice Direction
Final Deadline Fee: $900.00

Direction in a single (1) or series (2-5) of audio-based pieces.

RA_17: Craft - Casting
Final Deadline Fee: $900.00

Casting in a single (1) or series (2-5) of audio-based pieces.
Radio & Audio-First
Innovation

RA_18: Innovation - New Ideas in Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising that explores new or transformative ideas and concepts that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the concept and idea behind the project.
NOTE: Innovative techniques in execution or use of media should be entered into Innovation categories RA_19: Execution or RA_20: Use of Media.

RA_19: Innovation - Execution in Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising that explores new techniques, devices, or methods in implementation that push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the techniques used in execution.
NOTE: Innovative concepts and ideas or use of media should be entered into Innovation categories RA_18: New Ideas or RA_20: Use of Media.

RA_20: Innovation - Use of Media in Radio & Audio
Final Deadline Fee: $900.00

A single (1) or series (2-5) of radio and audio advertising that explores creative placement, positioning, timing, or other innovative use of media to reach the target audience and push the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the media use and placement.
NOTE: Innovative concepts and ideas or techniques in execution should be entered into Innovation categories RA_18: New Ideas or RA_19: Execution.


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