CATEGORIES / FEES / REQUIREMENTS

Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Public Relations
Media Relations

PR_01: Media Relations
Regular Deadline Fee: $600.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.

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Public Relations
Events & Experiential

PR_02: Events & Experiential
Regular Deadline Fee: $600.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.

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Public Relations
Community Building

PR_03: Community Building
Regular Deadline Fee: $600.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.

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Public Relations
Internal Communications

PR_04: Internal Communications
Regular Deadline Fee: $600.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.

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Public Relations
Brand Voice

PR_05: Brand Voice
Regular Deadline Fee: $600.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.

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Public Relations
Brand Transformation

PR_06: Brand Transformation
Regular Deadline Fee: $600.00

A public relations campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: A rebrand of a visual identity should be entered into DE_04: Design - Rebranding.

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Public Relations
Reputation Management

PR_07: Reputation Management
Regular Deadline Fee: $600.00

A public relations campaign designed to enhance, preserve, or improve the short or long-term reputation of a brand or organization.

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Public Relations
Current Event Response

PR_08: Current Event Response
Regular Deadline Fee: $600.00

The use of real-time information to create brand-centric messaging or to react to current events.

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Public Relations
Brand Partnerships

PR_09: Brand Partnerships
Regular Deadline Fee: $600.00

Integration of two or more brands working together within a single unified public relations campaign.

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Public Relations
Integrated PR Campaign

PR_10: Integrated PR Campaign
Regular Deadline Fee: $800.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc.
NOTE: Project videos should include at least 3 different mediums in the campaign.

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Public Relations
Innovation & Transformation

PR_11: Innovation in Public Relations
Regular Deadline Fee: $600.00

A public relations campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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PR_12: Innovation in Lockdown
Regular Deadline Fee: $600.00

A public relations campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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