CATEGORIES / FEES / REQUIREMENTS

Public Relations

Public Relations recognizes campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.
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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Public Relations
Media Relations

PR_01: Media Relations
Second Deadline Fee: $600.00

A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product, message, or service.
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Public Relations
Events & Experiential

PR_02: Events & Experiential
Second Deadline Fee: $600.00

A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product, message, or service.
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Public Relations
Community Building

PR_03: Community Building
Second Deadline Fee: $600.00

A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product, message, or service.
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Public Relations
Internal Communications

PR_04: Internal Communications
Second Deadline Fee: $600.00

A public relations campaign created to maintain and improve brand sentiment or engagement with invested constituents such as shareholders, employees, members, etc.
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Public Relations
Brand Voice

PR_05: Brand Voice
Second Deadline Fee: $600.00

The combination of verbal, visual, emotional, and other tools to tell a brand's narrative and to maintain and increase engagement.
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Public Relations
Brand Transformation

PR_06: Brand Transformation
Second Deadline Fee: $600.00

A public relations campaign that changes the way that consumers perceive the brand or organization.
NOTE: Project videos should explain the transformation from the original to updated brand positioning.
NOTE: A rebrand of a visual identity should be entered into DE_04: Design - Rebranding.
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Public Relations
Reputation Management

PR_07: Reputation Management
Second Deadline Fee: $600.00

A public relations campaign designed to enhance, preserve, or improve the short or long-term reputation of a brand or organization.
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Public Relations
Current Event Response

PR_08: Current Event Response
Second Deadline Fee: $600.00

The use of real-time information to create brand-centric messaging or to react to current events.
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Public Relations
Brand Partnerships

PR_09: Brand Partnerships
Second Deadline Fee: $600.00

Two or more brands working together to create a single unified public relations campaign.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Public Relations
Integrated PR Campaign

PR_10: Integrated PR Campaign
Second Deadline Fee: $800.00

A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Public Relations
Innovation & Transformation

PR_11: Innovation in Public Relations
Second Deadline Fee: $600.00

A public relations campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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PR_12: Innovation in Lockdown
Second Deadline Fee: $600.00

A public relations campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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