CATEGORIES / FEES / REQUIREMENTS

Innovation in Lockdown

This has been a year of challenges and uncertainty. In the face of a global health crisis, the creative community has responded with flexibility, ingenuity, and resilience in the ways we live, work, and interact with the world.

A new Innovation in Lockdown category has been added to each discipline to recognize the resourcefulness that was required to overcome these challenges in planning, production, and execution.


ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.
NOTE: Innovation categories require a written explanation (500 words or less) of the ingenuity of the methods used to create the work.

MEDIA: Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Branded Entertainment
Innovation & Transformation

BE_19: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded content in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Creative Use of Data
Innovation & Transformation

CU_06: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in defining the brand's message. Innovation and ingenuity must have been applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Digital Craft
Innovation & Transformation

DC_12: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital and interactive work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Design
Innovation & Transformation

DE_36: Innovation in Lockdown
Final Deadline Fee: $600.00

A single (1) or series (2-10) of design work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Direct Marketing
Innovation & Transformation

DM_25: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of direct marketing work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Experiential & Immersive
Innovation & Transformation

EX_17: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Film
Innovation & Transformation

FI_19: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of commercial spots in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Health, Wellness & Pharma
Innovation & Transformation

HW_20: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work for a Health, Wellness or Pharma-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Integrated
Innovation & Transformation

IG_07: Innovation in Lockdown
Final Deadline Fee: $950.00

An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Interactive & Online
Innovation & Transformation

IN_22: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of interactive work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
IP & Products
Innovation & Transformation

IP_05: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital or physical products in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Moving Image Craft
Innovation & Transformation

MI_19: Innovation in Lockdown
Final Deadline Fee: $750.00

Visual and audio craft used in a single (1) or series (2-5) of commercial spots or branded content videos in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Mobile
Innovation & Transformation

MO_15: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile advertising, applications, or sites in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Music & Sound Craft
Innovation & Transformation

MS_13: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of sound design applied to advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Out of Home
Innovation & Transformation

OH_17: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of out of home advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Public Relations
Innovation & Transformation

PR_12: Innovation in Lockdown
Final Deadline Fee: $750.00

A public relations campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Print
Innovation & Transformation

PT_17: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of print advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Radio & Audio
Innovation & Transformation

RA_15: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of radio and audio advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Social Media
Innovation & Transformation

SM_16: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-10) of social media posts in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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