CATEGORIES / FEES / REQUIREMENTS

Innovation in Lockdown

This has been a year of challenges and uncertainty. In the face of a global health crisis, the creative community has responded with flexibility, ingenuity, and resilience in the ways we live, work, and interact with the world.

A new Innovation in Lockdown category has been added to each discipline to recognize the resourcefulness that was required to overcome these challenges in planning, production, and execution.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.
NOTE: Innovation categories require a written explanation (500 words or less) of the ingenuity of the methods used to create the work.

MEDIA: Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Branded Entertainment
Innovation & Transformation

BE_19: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded content in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Creative Use of Data
Innovation & Transformation

CU_06: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in defining the brand's message. Innovation and ingenuity must have been applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Digital Craft
Innovation & Transformation

DC_12: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of digital and interactive work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Design
Innovation & Transformation

DE_36: Innovation in Lockdown
Regular Deadline Fee: $450.00

A single (1) or series (2-10) of design work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Direct Marketing
Innovation & Transformation

DM_25: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of direct marketing work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Experiential & Immersive
Innovation & Transformation

EX_17: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Film
Innovation & Transformation

FI_18: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of commercial spots in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Health, Wellness & Pharma
Innovation & Transformation

HW_20: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of work for a Health, Wellness or Pharma-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Integrated
Innovation & Transformation

IG_07: Innovation in Lockdown
Regular Deadline Fee: $800.00

An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Interactive & Online
Innovation & Transformation

IN_22: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of interactive work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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IP & Products
Innovation & Transformation

IP_05: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of digital or physical products in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Moving Image Craft
Innovation & Transformation

MI_19: Innovation in Lockdown
Regular Deadline Fee: $600.00

Visual and audio craft used in a single (1) or series (2-5) of commercial spots or branded content videos in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Mobile
Innovation & Transformation

MO_15: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of mobile advertising, applications, or sites in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Music & Sound Craft
Innovation & Transformation

MS_13: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of sound design applied to advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Out of Home
Innovation & Transformation

OH_17: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of out of home advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Public Relations
Innovation & Transformation

PR_12: Innovation in Lockdown
Regular Deadline Fee: $600.00

A public relations campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Print
Innovation & Transformation

PT_17: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of print advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Radio & Audio
Innovation & Transformation

RA_15: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of radio and audio advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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Social Media
Innovation & Transformation

SM_16: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of social media posts in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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