CATEGORIES / FEES / REQUIREMENTS

Innovation in Lockdown

In 2021, we introduced the Innovation in Lockdown category to each discipline to address the ingenuity needed to overcome the limitations imposed by the Covid-19 Pandemic. We recognize that although some conditions have improved or changed, we are still facing a global health crisis which has required the creative industry to continue to adapt and navigate numerous challenges.

As such, we are continuing these categories for another season (and hoping that it will be the last).

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.
NOTE: Innovation categories require a written explanation (500 words or less) of the ingenuity of the methods used to create the work.

MEDIA: Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Branded Entertainment
Innovation & Transformation

BE_19: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded content in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Creative Use of Data
Innovation & Transformation

CU_10: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in defining the brand's message. Innovation and ingenuity must have been applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Design
Innovation & Transformation

DE_36: Innovation in Lockdown
Early Deadline Fee: $425.00

A single (1) or series (2-10) of design work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Direct Marketing
Innovation & Transformation

DM_26: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of direct marketing work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Experiential & Immersive
Innovation & Transformation

EX_18: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Film
Innovation & Transformation

FI_19: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of commercial spots in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Health & Wellness
Innovation & Transformation

HW_22: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for a Health and Wellness-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Interactive & Mobile Craft
Innovation & Transformation

IC_14: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of interactive, online, or mobile-based work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Integrated
Innovation & Transformation

IG_11: Innovation in Lockdown
Early Deadline Fee: $775.00

An integrated campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Must consist of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Interactive, Online & Mobile
Innovation & Transformation

IN_26: Innovation in Lockdown
Early Deadline Fee: $575.00

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IP & Products
Innovation & Transformation

IP_09: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of digital or physical products in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Moving Image Craft
Innovation & Transformation

MI_20: Innovation in Lockdown
Early Deadline Fee: $575.00

Visual and audio craft used in a single (1) or series (2-5) of commercial spots or branded content videos in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Music & Sound Craft
Innovation & Transformation

MS_14: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of audio-based work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Out of Home
Innovation & Transformation

OH_18: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of out of home advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Pharma
Innovation & Transformation

PH_22: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Public Relations
Innovation & Transformation

PR_12: Innovation in Lockdown
Early Deadline Fee: $575.00

A public relations campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Print
Innovation & Transformation

PT_19: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of print advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Radio & Audio
Innovation & Transformation

RA_16: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of radio and audio advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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Social Media
Innovation & Transformation

SM_18: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-10) of work created specifically for distribution on social media channels in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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