CATEGORIES / FEES / REQUIREMENTS

Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Social Media
Social Channel

SM_01: Social Channel - Single Platform
Regular Deadline Fee: $600.00

A brand's presence on a single (1) social network, utilizing that particular network's specific functionalities or strengths.

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SM_02: Social Channel - Multi-Platform
Regular Deadline Fee: $750.00

A brand's presence on a series (2-5) of social networks, utilizing each particular network's specific functionalities or strengths.

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Social Media
Social Post

SM_03: Social Post - Single
Regular Deadline Fee: $600.00

A single (1) branded post on a social network, utilizing that particular network's specific functionalities or strengths.

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SM_04: Social Post - Series
Regular Deadline Fee: $750.00

A series (2-10) of branded posts around a central theme. Campaigns may span multiple social networks.

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SM_05: Social Post - Real-time Response
Regular Deadline Fee: $600.00

The use of real-time information to create brand-centric messaging or to react to current events in a single (1) or series (2-10) of social posts.

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Social Media
Livestream

SM_06: Livestream
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of online videos that document a brand's live event via real-time video on a social platform.

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Social Media
User-Generated Content

SM_07: User-Generated Content
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of branded social content that is derived from user-submitted materials.

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Social Media
Active Engagement / Call to Action

SM_08: Active Engagement / Call to Action
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of branded social content that encourages active participation from users to trigger engagement and interaction with the brand.

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Social Media
Stunts & Activations

SM_09: Stunts & Activations
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of real-world stunts or activations intended to trigger social media response and interaction.

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Social Media
Influencer Marketing

SM_10: Influencer Marketing - Single Channel
Regular Deadline Fee: $600.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a single (1) social platform.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

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SM_11: Influencer Marketing - Multi-Channel
Regular Deadline Fee: $750.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a series (2-5) of social platforms.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

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Social Media
Craft

SM_12: Craft - Writing
Regular Deadline Fee: $600.00

Writing of a single (1) or series (2-10) of social media posts.

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SM_13: Craft - Use of Visuals
Regular Deadline Fee: $600.00

Use of visuals in a single (1) or series (2-10) of social media posts. Includes static or dynamic elements.

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SM_14: Craft - Use of Technology
Regular Deadline Fee: $600.00

Use of technology applied to a single (1) or series (2-10) of social media posts. Includes static or dynamic elements.

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Social Media
Innovation & Transformation

SM_15: Innovation in Social Media
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of social media posts that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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SM_16: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of social media posts in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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