CATEGORIES / FEES / REQUIREMENTS

Social Media

Social Media recognizes work that leverages the power of social platforms to communicate a brand's message and interact with its targeted audience.
NOTE: Work should have been created specifically for distribution on social media channels.
View 2021 Winners

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Social Media
Social Channel

SM_01: Social Channel - Single Platform
Final Deadline Fee: $750.00

A brand's overall presence on a single (1) social network, utilizing that particular network's specific functionalities or strengths.

SM_02: Social Channel - Multi-Platform
Final Deadline Fee: $900.00

A brand's overall presence on a series (2-5) of social networks, utilizing each particular network's specific functionalities or strengths.
Social Media
Social Post

SM_03: Social Post - Single
Final Deadline Fee: $750.00

A single (1) branded post on a social network, utilizing that particular network's specific functionalities or strengths. Post should have been created specifically for distribution on social media channels.

SM_04: Social Post - Series
Final Deadline Fee: $900.00

A series (2-10) of branded posts around a central theme. Campaigns may span multiple social networks and should have been created specifically for distribution on social media channels.

SM_05: Social Post - Real-time Response
Final Deadline Fee: $750.00

The use of real-time information to create brand-centric messaging or to react to current events in a single (1) or series (2-10) of social posts. Posts should have been created specifically for distribution on social media channels.
Social Media
Mobile-First Video

SM_06: Mobile-First Video - Under 15 Seconds
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile-first vertical or square videos, up to 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.

SM_07: Mobile-First Video - Over 15 Seconds
Final Deadline Fee: $750.00

A single (1) or series (2-5) of mobile-first vertical or square videos, over 15 seconds in length, which are comprehensible with and without sound and created to promote a brand, product, message, or service. Videos should have been created specifically for distribution on social media channels.
Social Media
Livestream

SM_08: Livestream
Final Deadline Fee: $750.00

A single (1) or series (2-5) of online videos that document a brand's live event via real-time video on a social platform.
Social Media
User-Generated Content

SM_09: User-Generated Content
Final Deadline Fee: $750.00

A single (1) or series (2-10) of branded social content that is derived from user-submitted materials. Content should have been created specifically for distribution on social media channels.
Social Media
Active Engagement / Call to Action

SM_10: Active Engagement / Call to Action
Final Deadline Fee: $750.00

A single (1) or series (2-10) of branded social content that encourages active participation from users to trigger engagement and interaction with the brand.
Social Media
Stunts & Activations

SM_11: Stunts & Activations
Final Deadline Fee: $750.00

A single (1) or series (2-5) of real-world stunts or activations intended to trigger social media response and interaction.
Social Media
Influencer Marketing

SM_12: Influencer Marketing - Single Channel
Final Deadline Fee: $750.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a single (1) social platform.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

SM_13: Influencer Marketing - Multi-Channel
Final Deadline Fee: $900.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a series (2-5) of social platforms.
NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.
Social Media
Craft

SM_14: Craft - Writing
Final Deadline Fee: $750.00

Writing of a single (1) or series (2-10) of social media posts.

SM_15: Craft - Use of Visuals
Final Deadline Fee: $750.00

Use of visuals in a single (1) or series (2-10) of social media posts. Includes static or dynamic elements.

SM_16: Craft - Use of Technology
Final Deadline Fee: $750.00

Use of technology applied to a single (1) or series (2-10) of social media posts. Includes static or dynamic elements.
Social Media
Innovation & Transformation

SM_17: Innovation in Social Media
Final Deadline Fee: $750.00

A single (1) or series (2-10) of work created specifically for distribution on social media channels that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

SM_18: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-10) of work created specifically for distribution on social media channels in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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