CATEGORIES / FEES / REQUIREMENTS

Pharma

Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions.
View 2021 Winners in Health, Wellness & Pharma

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Pharma
Branded Content

PH_01: Branded Content
Second Deadline Fee: $600.00

A single (1) or series (2-5) of Pharma work in which the brand is incorporated into the story and goes beyond traditional product placement or sponsorship.
NOTE: For content videos longer than 5 minutes, The One Show reserves the right to stop the video at the 5-minute mark.
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Pharma
Experiential / Immersive / Events

PH_02: Experiential / Immersive / Events
Second Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences that engage an audience within a physical or digital environment and are centered around a Pharma brand, product, message, or service.
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Pharma
Creative Use of Data

PH_03: Creative Use of Data
Second Deadline Fee: $600.00

A single (1) or series (2-5) of Pharma work in which data played an integral role in its development and execution.
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Pharma
Products

PH_04: Products
Second Deadline Fee: $600.00

A single (1) or series (2-5) of commercially available physical and/or digital products used to communicate, promote and/or assist in the user's Pharma.
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Pharma
Design

PH_05: Design - Branding
Second Deadline Fee: $600.00

A single (1) or series (2-5) of elements of an identity system for a Pharma brand, product, message, or service. Includes logo, business cards, stationery, branding guidelines, prospectus, etc.
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PH_06: Design - Packaging
Second Deadline Fee: $600.00

A single (1) or series (2-5) of packaging for a Pharma product or line of products.
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Pharma
Promotional Items

PH_07: Promotional Items
Second Deadline Fee: $600.00

A single (1) or series (2-10) of physical items created to promote a Pharma brand, product, service, or message. Includes giveaways, swag, or other non-commercially available products.
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Pharma
Direct Marketing

PH_08: Direct Marketing
Second Deadline Fee: $600.00

A single (1) or series (2-5) of targeted physical or digital communications created for a Pharma brand, product, message, or service. Must have a clear target group, with a call to action, and defined results.
NOTE: Non-broadcast videos should be entered in categories PH_09: Film.
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Pharma
Film

PH_09: Film
Second Deadline Fee: $600.00

A single (1) or series (2-5) of broadcast, online or non-broadcast videos created for a Pharma brand, product, service, or message.
NOTE: For content videos longer than 3 minutes, The One Show reserves the right to stop the video at the 3-minute mark.
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Pharma
Online & Mobile

PH_10: Online & Mobile
Second Deadline Fee: $600.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a Pharma brand, product, service, or message.
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Pharma
Social Media

PH_11: Social Media
Second Deadline Fee: $600.00

A single (1) or series (2-5) of work that leverages the power of social platforms to communicate a Pharma-related message and engage its targeted audience.
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Pharma
Print

PH_12: Print
Second Deadline Fee: $600.00

A single (1) or series (2-5) of traditional print advertising to promote a Pharma brand, product, service, or message. Includes newspaper and magazine advertisements and promotional items.
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Pharma
Out of Home

PH_13: Out of Home
Second Deadline Fee: $600.00

A single (1) or series (2-5) of out-of-home advertising created to promote a Pharma brand, product, service, or message. Includes billboards, posters, vehicle wraps, transit, point-of-purchase displays, etc.
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Pharma
Public Relations

PH_14: Public Relations
Second Deadline Fee: $600.00

A single (1) or series (2-5) of PR-led campaigns, programs and tactics promoting a Pharma-related brand, product, service, or message.
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Pharma
Radio & Audio

PH_15: Radio & Audio
Second Deadline Fee: $600.00

A single (1) or series (2-5) of advertising in the form of audio-based content for a Pharma-related brand, product, service, or message.
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Pharma
Integrated Branding

PH_16: Integrated Branding
Second Deadline Fee: $800.00

A fully integrated Pharma brand campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, out-of-home, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
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Pharma
Craft

PH_17: Craft - Art Direction
Second Deadline Fee: $600.00

Communication of the overall visual appearance of a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
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PH_18: Craft - Writing
Second Deadline Fee: $600.00

Writing in a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
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PH_19: Craft - Use of Technology
Second Deadline Fee: $600.00

Specialized digital technologies applied to a single (1) or series (2-5) of work for a Pharma brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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PH_20: Craft - Data-Driven Personalization
Second Deadline Fee: $600.00

Use of a specific data set to personalize communications in a single (1) or series (2-5) of work created for a Pharma brand, product, service, or message.
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Pharma
Innovation & Transformation

PH_21: Innovation in Pharma
Second Deadline Fee: $600.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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PH_22: Innovation in Lockdown
Second Deadline Fee: $600.00

A single (1) or series (2-5) of work for a Pharma-related brand, product, service, or message in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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