CATEGORIES / FEES / REQUIREMENTS

Direct Marketing

Direct Marketing recognizes targeted communications, delivered via physical or digital mediums.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Direct Marketing
Physical Items

DM_01: Physical Items
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
Enter this Category
Direct Marketing
Out of Home

DM_02: Out of Home - P.O.P. & In-Store
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of promotions placed in-store or at point-of-sale, targeting a specific audience. Includes posters, shelf banners, 3D displays, etc.
Enter this Category

DM_03: Out of Home - Billboards & Transit
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of advertisements which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.
Enter this Category
Direct Marketing
Targeted Video

DM_04: Location-Specific Video
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of videos created for exclusive viewing by an audience in a specific location. Includes work done for lobby displays, events, amusement parks, etc.
NOTE: Entries cannot have also appeared online or over broadcast television.
Enter this Category

DM_05: Targeted Online Video
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of online videos targeted for a specific audience.
Enter this Category
Direct Marketing
Experiential

DM_06: Experiential - Brand Installations
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of immersive advertising targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, takeovers, pop-ups, trade show booths, constructed public environments, etc.
Enter this Category

DM_07: Experiential - Live Events
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of planned public events, competitions, or social gatherings centered around a brand, in which the user is part of a larger targeted audience. Includes in-person gatherings and online community events.
Enter this Category

DM_08: Experiential - Virtual Events
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of planned public events, competitions, or social gatherings centered around a brand, in which the targeted audience connects exclusively via digital channels.
Enter this Category

DM_09: Experiential - Customer Experience / CX
Regular Deadline Fee: $600.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.
Enter this Category
Direct Marketing
Digital & Online

DM_10: Digital & Online - Websites & Mobile
Regular Deadline Fee: $600.00

The use of a single (1) or series (2-5) of websites, microsites, or mobile applications as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_11: Digital & Online - Ecommerce
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded online tools or websites that facilitate the buying, selling, or trading of goods or services to engage with a brand's targeted demographic.
Enter this Category

DM_12: Digital & Online - Email & Newsletters
Regular Deadline Fee: $600.00

The use of a single (1) or series (2-5) of email communications as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_13: Digital & Online - Banners & Pop-ups
Regular Deadline Fee: $600.00

The use of a single (1) or series (2-5) of online banner advertisements as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_14: Social Media Post - Single
Regular Deadline Fee: $600.00

The use of a single (1) social media post or online video as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_15: Social Media Post - Series
Regular Deadline Fee: $750.00

The use of a series (2-5) of social media posts, channels, or online videos as a tool for engagement with a brand's targeted demographic.
Enter this Category

DM_16: Use of Smart Devices & Voice Assistants
Regular Deadline Fee: $600.00

The use of a single (1) or series (2-5) of smart devices or platforms to communicate and interact with consumers on behalf of a brand. Includes wearables, smart speakers, Google Home, Alexa, Apple Siri, Facebook Portal, etc.
Enter this Category
Direct Marketing
Non-traditional & Guerrilla Marketing

DM_17: Non-traditional & Guerrilla Marketing
Regular Deadline Fee: $600.00

The use of a single (1) or series (2-5) of unconventional and/or low budget techniques outside of standard marketing strategy to engage with a brand's targeted audience. Includes wild postings, stunts, etc.
Enter this Category
Direct Marketing
Integrated Campaign

DM_18: Integrated Campaign
Regular Deadline Fee: $800.00

A fully integrated direct marketing campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to, television, print, online, outdoor, or radio.
NOTE: Project videos should include at least 3 different mediums in the campaign.
Enter this Category
Direct Marketing
Craft

DM_19: Craft - Art Direction
Regular Deadline Fee: $600.00

Communication of the overall visual appearance of a single (1) or series (2-5) of direct marketing work.
Enter this Category

DM_20: Craft - Writing
Regular Deadline Fee: $600.00

Writing in a single (1) or series (2-5) of direct marketing work.
Enter this Category

DM_21: Craft - Printing / Production
Regular Deadline Fee: $600.00

Specialized printing or production techniques applied to a single (1) or series (2-5) of physical direct marketing work.
Enter this Category

DM_22: Craft - Use of Technology
Regular Deadline Fee: $600.00

Specialized digital technologies applied to a single (1) or series (2-5) of direct marketing work.
Enter this Category

DM_23: Craft - Data-Driven Personalization
Regular Deadline Fee: $600.00

Use of a specific data set to personalize advertising in a single (1) or series (2-5) of direct marketing work.
Enter this Category
Direct Marketing
Innovation & Transformation

DM_24: Innovation in Direct Marketing
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of direct marketing work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
Enter this Category

DM_25: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of direct marketing work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Enter this Category

THE ONE CLUB FOR CREATIVITY
450 W 31ST STREET, 6TH FLOOR
NEW YORK, NY 10001
212.979.1900

FOLLOW US

Copyright © 2020 The One Club for Creativity. All rights reserved. The One Show® is a registered trademark of The One Club for Creativity.