The Cultural Driver award recognizes influential ideas and executions that had a huge impact in their respective cultures and environments, created new trends, and transformed mainstream culture.
Judges in this category are not looking for ideas that simply mirror what's cool in culture today. They are looking for work that is the pace car for the future of culture.
Your entry should not reflect culture, but add to it. It should not have copied trends, but created new ones.
For example, was your work delivered in such a powerful way that it was responsible for a new dance? Gave birth to a new street term? Influenced fashion? Started a protest march? Launched a movement? Opened minds? Shocked the world?
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