CATEGORIES / FEES / REQUIREMENTS

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Out of Home
P.O.P. & In-Store

OH_01: P.O.P. & In-Store - Single
Regular Deadline Fee: $600.00

A single (1) poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

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OH_02: P.O.P. & In-Store - Series
Regular Deadline Fee: $750.00

A series (2-10) of posters, shelf banners, 3D displays, window displays, or other promotions placed in-store or at point-of-sale.

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Out of Home
Billboards & Transit

OH_03: Billboards & Transit - Single
Regular Deadline Fee: $600.00

A single (1) static advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes digital components should be entered in category OH_05: Dynamic Billboards & Transit.

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OH_04: Billboards & Transit - Series
Regular Deadline Fee: $750.00

A series (2-10) of static advertisements which appear in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes digital components should be entered in category OH_05: Dynamic Billboards & Transit.

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OH_05: Dynamic Billboards & Transit
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of advertisements which incorporate digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
NOTE: Work entered in this category cannot be entered into OH_03 and OH_04: Billboards & Transit.

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Out of Home
Experiential & Installations

OH_06: Brand Installations
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

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OH_07: Experiential & Immersive
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of physical spaces used to connect people to a brand, product, service, or message via human interaction and experience. Includes live events, exhibitions, art interventions, responsive environments, etc.

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Out of Home
Apparel

OH_08: Apparel
Regular Deadline Fee: $600.00

A single (1) or series (2-10) of wearable items created to promote a brand, product, service, or message. Includes clothing, accessories, jewelry, pet apparel, masks, etc.

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Out of Home
Craft

OH_09: Craft - Art Direction
Regular Deadline Fee: $600.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of out-of-home work.

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OH_10: Craft - Writing
Regular Deadline Fee: $600.00

Writing in a single (1) or series (2-10) of out-of-home work.

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OH_11: Craft - Illustration
Regular Deadline Fee: $600.00

Illustration within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

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OH_12: Craft - Photography
Regular Deadline Fee: $600.00

Photography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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OH_13: Craft - Typography
Regular Deadline Fee: $600.00

Use of typography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

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OH_14: Craft - Printing & Production
Regular Deadline Fee: $600.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of out-of-home work.

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OH_15: Craft - Use of Technology
Regular Deadline Fee: $600.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Out of Home
Innovation & Transformation

OH_16: Innovation in Out of Home
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of out of home advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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OH_17: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of out of home advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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