CATEGORIES / FEES / REQUIREMENTS

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Out of Home
P.O.P. & In-Store

OH_01: P.O.P. & In-Store - Single
Final Deadline Fee: $750.00

A single (1) poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

OH_02: P.O.P. & In-Store - Series
Final Deadline Fee: $900.00

A series (2-10) of posters, shelf banners, 3D displays, window displays, or other promotions placed in-store or at point-of-sale.

Out of Home
Billboards & Transit

OH_03: Billboards & Transit - Single
Final Deadline Fee: $750.00

A single (1) static advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes digital components should be entered in category OH_05: Dynamic Billboards & Transit.

OH_04: Billboards & Transit - Series
Final Deadline Fee: $900.00

A series (2-10) of static advertisements which appear in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes digital components should be entered in category OH_05: Dynamic Billboards & Transit.

OH_05: Dynamic Billboards & Transit
Final Deadline Fee: $750.00

A single (1) or series (2-10) of advertisements which incorporate digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
NOTE: Work entered in this category cannot be entered into OH_03 and OH_04: Billboards & Transit.

Out of Home
Experiential & Installations

OH_06: Brand Installations
Final Deadline Fee: $750.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

OH_07: Experiential & Immersive
Final Deadline Fee: $750.00

A single (1) or series (2-10) of physical spaces used to connect people to a brand, product, service, or message via human interaction and experience. Includes live events, exhibitions, art interventions, responsive environments, etc.

Out of Home
Apparel

OH_08: Apparel
Final Deadline Fee: $750.00

A single (1) or series (2-10) of wearable items created to promote a brand, product, service, or message. Includes clothing, accessories, jewelry, pet apparel, masks, etc.

Out of Home
Craft

OH_09: Craft - Art Direction
Final Deadline Fee: $750.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of out-of-home work.

OH_10: Craft - Writing
Final Deadline Fee: $750.00

Writing in a single (1) or series (2-10) of out-of-home work.

OH_11: Craft - Illustration
Final Deadline Fee: $750.00

Illustration within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

OH_12: Craft - Photography
Final Deadline Fee: $750.00

Photography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

OH_13: Craft - Typography
Final Deadline Fee: $750.00

Use of typography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

OH_14: Craft - Printing & Production
Final Deadline Fee: $750.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of out-of-home work.

OH_15: Craft - Use of Technology
Final Deadline Fee: $750.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Out of Home
Innovation & Transformation

OH_16: Innovation in Out of Home
Final Deadline Fee: $750.00

A single (1) or series (2-5) of out of home advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

OH_17: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of out of home advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.