CATEGORIES / FEES / REQUIREMENTS

Out of Home

Out of Home recognizes advertising in public spaces, delivered via physical or digital mediums.

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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Out of Home
P.O.P. & In-Store

OH_01: P.O.P. & In-Store - Single
Second Deadline Fee: $600.00

A single (1) poster, shelf banner, 3D display, window display, or other promotion placed in-store or at point-of-sale.

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OH_02: P.O.P. & In-Store - Series
Second Deadline Fee: $750.00

A series (2-10) of posters, shelf banners, 3D displays, window displays, or other promotions placed in-store or at point-of-sale.

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Out of Home
Billboards & Transit

OH_03: Billboards & Transit - Single
Second Deadline Fee: $600.00

A single (1) static advertisement which appears in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_05: Dynamic Billboards & Transit.

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OH_04: Billboards & Transit - Series
Second Deadline Fee: $750.00

A series (2-10) of static advertisements which appear in or around transit. Includes billboards, bulletins, lamppost banners, vehicle wraps, bus shelters, subways, taxis, and transportation hubs.
NOTE: Work that includes dynamic digital components should be entered in category OH_05: Dynamic Billboards & Transit.

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OH_05: Dynamic Billboards & Transit
Second Deadline Fee: $600.00

A single (1) or series (2-10) of advertisements which incorporate digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
NOTE: Work entered in this category cannot be entered into OH_03 and OH_04: Billboards & Transit.

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Out of Home
Murals

OH_06: Murals
Second Deadline Fee: $600.00

A single (1) or series (2-10) of large scale advertisements applied directly on building surfaces via paint, vinyl, or other mediums.

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Out of Home
Experiential & Installations

OH_07: Brand Installations
Second Deadline Fee: $600.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, trade show booths, kiosks, and station or street dominations.

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OH_08: Experiential & Immersive
Second Deadline Fee: $600.00

A single (1) or series (2-10) of physical spaces used to connect people to a brand, product, service, or message via human interaction and experience. Includes live events, exhibitions, art interventions, responsive environments, etc.

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Out of Home
Brand Partnerships

OH_09: Brand Partnerships
Second Deadline Fee: $600.00

Two or more brands working together to create a single (1) or series (2-5) of out of home advertising.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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Out of Home
Craft

OH_10: Craft - Art Direction
Second Deadline Fee: $600.00

Communication of the brand's overall visual appearance in a single (1) or series (2-10) of out-of-home work.

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OH_11: Craft - Writing
Second Deadline Fee: $600.00

Writing in a single (1) or series (2-10) of out-of-home work.

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OH_12: Craft - Illustration
Second Deadline Fee: $600.00

Illustration within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

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OH_13: Craft - Photography
Second Deadline Fee: $600.00

Photography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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OH_14: Craft - Typography
Second Deadline Fee: $600.00

Use of typography within a single (1) or series (2-10) of out-of-home work. Can be a stand-alone work or incorporated into a larger layout.

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OH_15: Craft - Printing & Production
Second Deadline Fee: $600.00

Specialized printing or production techniques applied to a single (1) or series (2-10) of out-of-home work.

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OH_16: Craft - Use of Technology
Second Deadline Fee: $600.00

The use of new or existing digital technology applied to a single (1) or series (2-10) of out-of-home work.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Out of Home
Innovation & Transformation

OH_17: Innovation in Out of Home
Second Deadline Fee: $600.00

A single (1) or series (2-5) of out of home advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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OH_18: Innovation in Lockdown
Second Deadline Fee: $600.00

A single (1) or series (2-5) of out of home advertising in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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