CATEGORIES / FEES / REQUIREMENTS

Creative Use of Data

Creative Use of Data recognizes work in which the gathering, interpretation, and/or display of data is integral in defining or communicating the brand's message.
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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Creative Use of Data
Data Visualization

CU_01: Data Visualization - Static
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes static charts, maps, graphs, custom content, etc.
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CU_02: Data Visualization - Dynamic / Responsive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Includes dynamic forms of charts, maps, graphs, custom content, etc.
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Creative Use of Data
Targeting

CU_03: Targeting
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.
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Creative Use of Data
Storytelling

CU_04: Storytelling
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.
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Creative Use of Data
Social Media

CU_05: Social Media
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message.
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Creative Use of Data
Experiential & Immersive

CU_06: Experiential & Immersive
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was used and interpreted to create an experience in a virtual or physical environment. Includes events, exhibitions, art interventions, responsive environments, etc. Data must have played an integral role in defining the brand's message.
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Creative Use of Data
Real-Time Data

CU_07: Real-Time Data
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.
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Creative Use of Data
Use of Technology

CU_08: Use of Technology
Early Deadline Fee: $575.00

Specialized digital technologies used to gather, interpret, or display data in a single (1) or series (2-5) of work for a brand, product, service, or message.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Creative Use of Data
Innovation & Transformation

CU_09: Innovation in Data
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was used and interpreted for a brand, product, service, or message that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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CU_10: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in defining the brand's message. Innovation and ingenuity must have been applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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