CATEGORIES / FEES / REQUIREMENTS

Creative Use of Data

Creative Use of Data recognizes work in which data played an integral role in its development and execution.


ELIGIBILITY: January 1, 2020 - March 26, 2021

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.




Creative Use of Data
Data Visualization

CU_01: Data Visualization
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.
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Creative Use of Data
Targeting

CU_02: Targeting
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was used and interpreted to target a specific audience. Data must have played an integral role in defining the audience for the brand's message.
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Creative Use of Data
Storytelling

CU_03: Storytelling
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was used and interpreted to create or enhance a brand narrative. Data must have played an integral role in telling a brand's story.
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Creative Use of Data
Social Media

CU_04: Social Media
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data generated from social media platforms was used and interpreted to engage with an audience. Data must have played an integral role in defining the brand's message.
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Creative Use of Data
Real-Time

CU_05: Real-Time
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in real time to engage with an audience. Data must have played an integral role in defining the brand's message.
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Creative Use of Data
Innovation & Transformation

CU_06: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of work for which data was gathered, interpreted, and used in defining the brand's message. Innovation and ingenuity must have been applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work.
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