CATEGORIES / FEES / REQUIREMENTS

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical spaces to connect people to a brand. Includes physical and digital elements and responsive environments.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Experiential & Immersive
Events / Stunts / Competitions

EX_01: Events / Stunts / Competitions - Live / In-Person
Final Deadline Fee: $750.00

A single (1) or series (2-5) of in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

EX_02: Events / Stunts / Competitions - Virtual - Livestream
Final Deadline Fee: $750.00

A single (1) or series (2-5) of livestreamed online community events or competitions centered around a brand, product, message, or service.

EX_03: Events / Stunts / Competitions - Virtual - Pre-Recorded
Final Deadline Fee: $750.00

A single (1) or series (2-5) of pre-recorded online community events or competitions centered around a brand, product, message, or service.

Experiential & Immersive
Customer Experience / CX

EX_04: Customer Experience / CX
Final Deadline Fee: $750.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.

Experiential & Immersive
Ecommerce

EX_05: Ecommerce
Final Deadline Fee: $750.00

A single (1) or series (2-5) of branded online tools or websites that facilitates the buying, selling, or trading of goods or services.

Experiential & Immersive
Brand Installations

EX_06: Brand Installations
Final Deadline Fee: $750.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.

Experiential & Immersive
Immersive Spaces

EX_07: Immersive Spaces
Final Deadline Fee: $750.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

Experiential & Immersive
Responsive Environments

EX_08: Responsive Environments
Final Deadline Fee: $750.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).

Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Final Deadline Fee: $750.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

Experiential & Immersive
Physical Products

EX_10: Physical Products
Final Deadline Fee: $750.00

The interaction of a user with a physical product or object centered around a brand, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the product.

Experiential & Immersive
Craft

EX_11: Craft - Art Direction
Final Deadline Fee: $750.00

Communication of the overall visual appearance of a single (1) or series (2-5) of brand experiences.

EX_12: Craft - Use of Technology
Final Deadline Fee: $750.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work.

EX_13: Craft - Storytelling
Final Deadline Fee: $750.00

The integration of words, visuals, and audio within a single (1) or series (2-5) of brand experiences to tell a story.

EX_14: Craft - Use of Sound
Final Deadline Fee: $750.00

The use of audio within a single (1) or series (2-5) of brand experiences. Includes sound design, sound effects, music, etc.

EX_15: Craft - Data Visualization
Final Deadline Fee: $750.00

Creative visual representation of data that responds to a user's input in real time within a single (1) or series (2-5) of brand experiences.

Experiential & Immersive
Innovation & Transformation

EX_16: Innovation in Experiential
Final Deadline Fee: $750.00

A single (1) or series (2-5) of brand experiences that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

EX_17: Innovation in Lockdown
Final Deadline Fee: $750.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.