CATEGORIES / FEES / REQUIREMENTS

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical spaces to connect people to a brand. Includes physical and digital elements and responsive environments.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Experiential & Immersive
Events / Stunts / Competitions

EX_01: Events / Stunts / Competitions - Live / In-Person
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

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EX_02: Events / Stunts / Competitions - Virtual - Livestream
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of livestreamed online community events or competitions centered around a brand, product, message, or service.

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EX_03: Events / Stunts / Competitions - Virtual - Pre-Recorded
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of pre-recorded online community events or competitions centered around a brand, product, message, or service.

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Experiential & Immersive
Customer Experience / CX

EX_04: Customer Experience / CX
Regular Deadline Fee: $600.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.

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Experiential & Immersive
Ecommerce

EX_05: Ecommerce
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded online tools or websites that facilitates the buying, selling, or trading of goods or services.

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Experiential & Immersive
Brand Installations

EX_06: Brand Installations
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.

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Experiential & Immersive
Immersive Spaces

EX_07: Immersive Spaces
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

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Experiential & Immersive
Responsive Environments

EX_08: Responsive Environments
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).

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Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Experiential & Immersive
Physical Products

EX_10: Physical Products
Regular Deadline Fee: $600.00

The interaction of a user with a physical product or object centered around a brand, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the product.

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Experiential & Immersive
Craft

EX_11: Craft - Art Direction
Regular Deadline Fee: $600.00

Communication of the overall visual appearance of a single (1) or series (2-5) of brand experiences.

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EX_12: Craft - Use of Technology
Regular Deadline Fee: $600.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work.

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EX_13: Craft - Storytelling
Regular Deadline Fee: $600.00

The integration of words, visuals, and audio within a single (1) or series (2-5) of brand experiences to tell a story.

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EX_14: Craft - Use of Sound
Regular Deadline Fee: $600.00

The use of audio within a single (1) or series (2-5) of brand experiences. Includes sound design, sound effects, music, etc.

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EX_15: Craft - Data Visualization
Regular Deadline Fee: $600.00

Creative visual representation of data that responds to a user's input in real time within a single (1) or series (2-5) of brand experiences.

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Experiential & Immersive
Innovation & Transformation

EX_16: Innovation in Experiential
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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EX_17: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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