CATEGORIES / FEES / REQUIREMENTS

Experiential & Immersive

Experiential & Immersive recognizes temporary or permanent brand experiences utilizing physical and/or digital environments to connect people to a brand.
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ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Experiential & Immersive
Events / Stunts / Competitions

EX_01: Events / Stunts / Competitions - In-Person
Second Deadline Fee: $600.00

A single (1) or series (2-5) of in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.
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EX_02: Events / Stunts / Competitions - Virtual
Second Deadline Fee: $600.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events or competitions centered around a brand, product, message, or service.
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Experiential & Immersive
Customer Experience / CX

EX_03: Customer Experience / CX - In-Person
Second Deadline Fee: $600.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.
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Experiential & Immersive
Ecommerce

EX_04: Ecommerce
Second Deadline Fee: $600.00

A single (1) or series (2-5) of branded online tools or websites that facilitates the buying, selling, or trading of goods or services.
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Experiential & Immersive
Brand Installations

EX_05: Brand Installations
Second Deadline Fee: $600.00

A single (1) or series (2-5) of installations centered around a brand, product, message, or service within a larger environment.
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Experiential & Immersive
Immersive Spaces

EX_06: Immersive Spaces
Second Deadline Fee: $600.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.
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Experiential & Immersive
Responsive Environments

EX_07: Responsive Environments
Second Deadline Fee: $600.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).
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Experiential & Immersive
Augmented, Virtual & Mixed Reality (AR, VR, MR)

EX_08: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Second Deadline Fee: $600.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
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Experiential & Immersive
Physical Products

EX_09: Physical Products
Second Deadline Fee: $600.00

The interaction of a user with a physical product or object centered around a brand, message, or service.
NOTE: No special equipment will be used for judging. The required submission media must showcase the product.
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Experiential & Immersive
Experiential Audio

EX_10: Experiential Audio
Second Deadline Fee: $600.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
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Experiential & Immersive
Brand Partnerships

EX_11: Brand Partnerships
Second Deadline Fee: $600.00

Two or more brands working together to create a single (1) or series (2-5) of brand experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
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Experiential & Immersive
Craft

EX_12: Craft - Art Direction
Second Deadline Fee: $600.00

Communication of the overall visual appearance of a single (1) or series (2-5) of brand experiences.
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EX_13: Craft - Use of Technology
Second Deadline Fee: $600.00

New or existing digital technologies applied to a single (1) or series (2-5) of experiential work.
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EX_14: Craft - Storytelling
Second Deadline Fee: $600.00

The integration of words, visuals, and audio within a single (1) or series (2-5) of brand experiences to tell a story.
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EX_15: Craft - Use of Sound
Second Deadline Fee: $600.00

The use of audio within a single (1) or series (2-5) of brand experiences. Includes sound design, sound effects, music, etc.
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EX_16: Craft - Data Visualization
Second Deadline Fee: $600.00

Creative visual representation of data that responds to a user's input in real time within a single (1) or series (2-5) of brand experiences.
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Experiential & Immersive
Innovation & Transformation

EX_17: Innovation in Experiential
Second Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
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EX_18: Innovation in Lockdown
Second Deadline Fee: $600.00

A single (1) or series (2-5) of brand experiences in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
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