CATEGORIES / FEES / REQUIREMENTS

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.
NOTE: Traditional commercial spots should be entered in the Film discipline.

View 2021 Winners

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Branded Entertainment
Short Form Video

BE_01: Short Form Video - Single
Early Deadline Fee: $575.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less.

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BE_02: Short Form Video - Series / Episodic
Early Deadline Fee: $725.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less each.

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Branded Entertainment
Long Form Video

BE_03: Long Form Video - Single
Early Deadline Fee: $575.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes.

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BE_04: Long Form Video - Series / Episodic
Early Deadline Fee: $725.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes each.

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Branded Entertainment
Full Length Video

BE_05: Full Length Video - Single or Series / Episodic
Early Deadline Fee: $575.00

A single (1) or series (2-5) of films or videos with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer each.

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Branded Entertainment
Music Videos

BE_06: Music Videos
Early Deadline Fee: $575.00

A single (1) or series (2-5) of live-action or animated videos created to promote a brand, musician or musical act.

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Branded Entertainment
Audio

BE_07: Audio
Early Deadline Fee: $575.00

A single (1) or series (2-5) of audio content with a brand integrated into the script, plot, or broader themes.

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Branded Entertainment
Mobile Apps

BE_08: Mobile Apps
Early Deadline Fee: $575.00

A single (1) or series (2-5) of applications on a mobile platform that features a brand as an integral component.

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Branded Entertainment
Games / Gaming

BE_09: Games / Gaming
Early Deadline Fee: $575.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Branded Entertainment
Experiential

BE_10: Experiential - Brand Installations
Early Deadline Fee: $575.00

A single (1) or series (2-5) of temporary or permanent immersive experiences that connect people to a brand in a physical or virtual space. Includes physical and digital pop-up stores, exhibitions, trade show booths, 360 videos, street art or takeovers of public spaces.

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BE_11: Experiential - In-Person Events
Early Deadline Fee: $575.00

A single (1) or series (2-5) of planned in-person events, competitions, or social gatherings centered around a brand.

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BE_12: Experiential - Virtual Events
Early Deadline Fee: $575.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events centered around a brand.

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Branded Entertainment
Augmented, Virtual & Mixed Reality (AR, VR, MR)

BE_13: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Branded Entertainment
User-Generated Content

BE_14: User-Generated Content
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

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Branded Entertainment
Brand Partnerships

BE_15: Brand Partnerships
Early Deadline Fee: $575.00

Two or more brands working together to create a single (1) or series (2-5) of branded content or experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.

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Branded Entertainment
Craft

BE_16: Craft - Art Direction
Early Deadline Fee: $575.00

The overall visual appearance of a single (1) or series (2-5) of branded content or experiences.

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BE_17: Craft - Use of Technology
Early Deadline Fee: $575.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences.

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Branded Entertainment
Innovation & Transformation

BE_18: Innovation in Branded Entertainment
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded content that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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BE_19: Innovation in Lockdown
Early Deadline Fee: $575.00

A single (1) or series (2-5) of branded content in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.

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