CATEGORIES / FEES / REQUIREMENTS

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.
NOTE: Traditional commercial spots should be entered in the Film discipline.
View 2021 Winners

ELIGIBILITY: January 1, 2021 - March 4, 2022

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Media can be attached to your entry after your category is selected.

  • Judging Media: The primary material and content that the jury will be judging.
  • Supporting Media: Secondary material and content that the jury may review at their discretion.
  • Reference Media: These images will be used for reference but will not be judged.



Branded Entertainment
Short Form Video

BE_01: Short Form Video - Single
Third Deadline Fee: $700.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less.
Enter this Category

BE_02: Short Form Video - Series / Episodic
Third Deadline Fee: $850.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less each.
Enter this Category
Branded Entertainment
Long Form Video

BE_03: Long Form Video - Single
Third Deadline Fee: $700.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes.
Enter this Category

BE_04: Long Form Video - Series / Episodic
Third Deadline Fee: $850.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes each.
Enter this Category
Branded Entertainment
Full Length Video

BE_05: Full Length Video - Single or Series / Episodic
Third Deadline Fee: $700.00

A single (1) or series (2-5) of films or videos with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer each.
Enter this Category
Branded Entertainment
Music Videos

BE_06: Music Videos
Third Deadline Fee: $700.00

A single (1) or series (2-5) of live-action or animated videos created to promote a brand, musician or musical act.
Enter this Category
Branded Entertainment
Audio

BE_07: Audio
Third Deadline Fee: $700.00

A single (1) or series (2-5) of audio content with a brand integrated into the script, plot, or broader themes.
Enter this Category
Branded Entertainment
Mobile Apps

BE_08: Mobile Apps
Third Deadline Fee: $700.00

A single (1) or series (2-5) of applications on a mobile platform that features a brand as an integral component.
Enter this Category
Branded Entertainment
Games / Gaming

BE_09: Games / Gaming
Third Deadline Fee: $700.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
Experiential

BE_10: Experiential - Brand Installations
Third Deadline Fee: $700.00

A single (1) or series (2-5) of temporary or permanent immersive experiences that connect people to a brand in a physical or virtual space. Includes physical and digital pop-up stores, exhibitions, trade show booths, 360 videos, street art or takeovers of public spaces.
Enter this Category

BE_11: Experiential - In-Person Events
Third Deadline Fee: $700.00

A single (1) or series (2-5) of planned in-person events, competitions, or social gatherings centered around a brand.
Enter this Category

BE_12: Experiential - Virtual Events
Third Deadline Fee: $700.00

A single (1) or series (2-5) of livestreamed or pre-recorded online community events centered around a brand.
Enter this Category
Branded Entertainment
Augmented, Virtual & Mixed Reality (AR, VR, MR)

BE_13: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Third Deadline Fee: $700.00

A single (1) or series (2-5) of branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
Enter this Category
Branded Entertainment
User-Generated Content

BE_14: User-Generated Content
Third Deadline Fee: $700.00

A single (1) or series (2-5) of branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.
Enter this Category
Branded Entertainment
Brand Partnerships

BE_15: Brand Partnerships
Third Deadline Fee: $700.00

Two or more brands working together to create a single (1) or series (2-5) of branded content or experiences.
NOTE: Entries must include all client/brand names involved in the work.
NOTE: All brands involved should also be listed under the full credits.
Enter this Category
Branded Entertainment
Craft

BE_16: Craft - Art Direction
Third Deadline Fee: $700.00

The overall visual appearance of a single (1) or series (2-5) of branded content or experiences.
Enter this Category

BE_17: Craft - Use of Technology
Third Deadline Fee: $700.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences.
Enter this Category
Branded Entertainment
Innovation & Transformation

BE_18: Innovation in Branded Entertainment
Third Deadline Fee: $700.00

A single (1) or series (2-5) of branded content that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.
Enter this Category

BE_19: Innovation in Lockdown
Third Deadline Fee: $700.00

A single (1) or series (2-5) of branded content in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and/or to engage the client's audience in a way that addressed the challenges of the pandemic, including social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc.
Enter this Category

BACK TO TOP

THE ONE CLUB FOR CREATIVITY
450 W 31ST STREET, 6TH FLOOR
NEW YORK, NY 10001
212.979.1900

FOLLOW US

Copyright © 2022 The One Club for Creativity. All rights reserved. The One Show® is a registered trademark of The One Club for Creativity.