CATEGORIES / FEES / REQUIREMENTS

Branded Entertainment

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.

ELIGIBILITY: January 1, 2020 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Branded Entertainment
Short Form Video

BE_01: Short Form Video - Single
Regular Deadline Fee: $600.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less.

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BE_02: Short Form Video - Series / Episodic
Regular Deadline Fee: $750.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Short form submissions must be 3 minutes or less each.

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Branded Entertainment
Long Form Video

BE_03: Long Form Video - Single
Regular Deadline Fee: $600.00

A single (1) online or broadcast video with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes.

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BE_04: Long Form Video - Series / Episodic
Regular Deadline Fee: $750.00

A series (2-5) of online or broadcast videos with a brand integrated into the script, plot, or broader themes.
NOTE: Long form submissions must be more than 3 minutes and less than 20 minutes each.

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Branded Entertainment
Full Length Video

BE_05: Full Length Video - Single or Series / Episodic
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of films or videos with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online.
NOTE: Full length submissions must be at least 20 minutes or longer each.

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Branded Entertainment
Music Videos

BE_06: Music Videos
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of live-action or animated videos created to promote a brand, musician or musical act.

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Branded Entertainment
Audio

BE_07: Audio
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of audio content with a brand integrated into the script, plot, or broader themes.

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Branded Entertainment
Mobile Apps

BE_08: Mobile Apps
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of applications on a mobile platform that features a brand as an integral component.

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Branded Entertainment
Games

BE_09: Games
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.
NOTE: Gaming events without active participatory gameplay should be entered into categories BE_11: Live / In-Person Events or BE_12: and BE_13: Virtual Events.

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Branded Entertainment
Experiential

BE_10: Experiential - Brand Installations
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of temporary or permanent immersive experiences that connect people to a brand in a physical or virtual space. Includes physical and digital pop-up stores, exhibitions, trade show booths, 360 videos, street art or takeovers of public spaces.

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BE_11: Experiential - Live / In-Person Events
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of planned in-person events, competitions, or social gatherings centered around a brand.

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BE_12: Experiential - Virtual Events - Livestream
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of livestreamed online community events centered around a brand.

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BE_13: Experiential - Virtual Events - Pre-Recorded
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of pre-recorded online community events centered around a brand.

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Branded Entertainment
Augmented, Virtual & Mixed Reality (AR, VR, MR)

BE_14: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded content utilizing Augmented, Virtual, or Mixed Reality technology to enhance the visual experience.
NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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Branded Entertainment
User-Generated Content

BE_15: User-Generated Content
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded content derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.

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Branded Entertainment
Craft

BE_16: Craft - Art Direction
Regular Deadline Fee: $600.00

The overall visual appearance of a single (1) or series (2-5) of branded content or experiences.

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BE_17: Craft - Use of Technology
Regular Deadline Fee: $600.00

New or existing digital technologies applied to a single (1) or series (2-5) of branded content or experiences.

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Branded Entertainment
Innovation & Transformation

BE_18: Innovation in Branded Entertainment
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded content that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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BE_19: Innovation in Lockdown
Regular Deadline Fee: $600.00

A single (1) or series (2-5) of branded content in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

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