Categories | Creative Effectiveness / The One Show

Creative Effectiveness

Creative Effectiveness recognizes work that produced measurable results and was integral to achieving a brand's purpose.
NOTE: Work entered in this discipline must be published or aired between January 1, 2019 – March 26, 2021.

ELIGIBILITY: January 1, 2019 - March 26, 2021

INFORMATION: Project information is required on all entries. A detailed project description (300 words or less) is not required, but is highly recommended.
NOTE: Creative Effectiveness categories require a detailed explanation (1,000 words or less) of the results and impact of the campaign.

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

Creative Effectiveness

CE_01: Creative Effectiveness - Consumer / Brand
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand's marketing goals.
NOTE: Entries must include a written explanation of how the work was effective.

CE_02: Creative Effectiveness - Non-Profit / Charity
Final Deadline Fee: $750.00

Creative Effectiveness
Single Country or Region

CE_03: Single Country or Region - Consumer / Brand
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand’s marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_05: Multi-Country or Global.

CE_04: Single Country or Region - Non-Profit / Charity
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective in a single country or cultural region.
NOTE: Entries submitted in this category cannot be entered into category CE_06: Multi-Country or Global.

Creative Effectiveness
Multi-Country or Global

CE_05: Multi-Country or Global - Consumer / Brand
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to achieving a brand’s marketing goals.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_03: Single Country or Region.

CE_06: Multi-Country or Global - Non-Profit / Charity
Final Deadline Fee: $750.00

A single (1) or series (2-5) of work that produced measurable results and was integral to furthering an organization's purpose.
NOTE: Entries must include a written explanation of how the work was effective in 2 or more countries or regions.
NOTE: Entries submitted in this category cannot be entered into category CE_04: Single Country or Region.

CATEGORIES / FEES / REQUIREMENTS

Creative Effectiveness